Dimension through motion
Shot live. Animated. Everything is fair game.
View my one minute portfolio in the video to the left:
Copy of SLAM Video Final Cut (Subs Revised).mp4Strategy for purposeful campaigns
A collection of photos and texts doesn't mean it's a campaign. Impact requires forethought, a clear purpose, and the people in mind.
Branding to stand out
Your name. Your story. Your rules. Let people know the best version of you.
The rebranding of BRAC in 2021/2022 focuses on the second perspective - a story that's not told. It's a story about resilience and always finding a way to overcome insurmountable odds. It's about how development isn't a saviour-damsel narrative, but one of helping people realise their own potential.
The visualisation of design stems from two viewpoints - the stitch motif (top right) derived from the wheel petal, and the heavy usage of negative spacing that can now let the key elements be champions of the segments.
BRAC makes sure of using context specific and sensitive communication to highlight people as heroes in their story.
The newer addition to BRAC's secondary colours (the last two columns on the bottom right) have been extracted from nature itself.
The brand book includes specific guidelines for all forms of communication - for designers, photographers, videographers, and content writers. Several guidelines and the creation of the holistic book has been carried out by Rubab, BRAC Internal Comms, and M&C Saatchi in unison.
A home in the world wide web
UI/UX
BRAC Blog – UI/Visual Design Case Study
Designed the UI and visual identity for BRAC’s official blog, integrating elements from the organization's brand book while introducing rustic and paper textures to reflect its recycled paper branch.
Wireframed the entire layout in Figma, ensuring an intuitive and engaging user experience.
Created custom illustrations, icons, and visual elements in Illustrator, including the stitch and pinwheel motifs, to enhance the blog’s storytelling aesthetic.
Balanced brand consistency with a handcrafted feel, reinforcing BRAC’s mission through thoughtful design choices.
Delivered a design that is both visually compelling and user-friendly, helping to elevate BRAC’s digital presence.
In Print. Publications.
Designed from research, data, and stories.
iDE Encouraging Regen Ag Practices 24.05.03.pdfiDE-2023-Annual-Report.pdfOn the left: Tactic Report on Regenerative Agriculture for a conference in COP 28. Source material included text and data, which was designed, illustrated, and proofread by me.
On the right: Annual report for 2023 for iDE. This visual-heavy document incredibly well-received and was vibrant in print.
Stories. Lore. Accounts.
Real stories - written, drawn, designed, told.
