Effective as of: March 18, 2025
We are RouteGoat LLC. We provide innovative navigation and route optimization solutions designed to improve your travel experience. To do that, we need information about you. Protecting your privacy is really important to us. We only use your information where we have a legal basis to do so. This Privacy Policy will help you understand what information we collect, how we use it, and what choices you have when you use any of our apps, use our websites, purchase services from us, or participate in promotions (the "Services").
You should also read our Terms of Service which set out the contract between you and RouteGoat LLC when you use our Services.
RouteGoat LLC is the data controller responsible for making decisions about how we use your personal information.
If you have any questions or comments on this policy, you can:
Email us at hbattle20@gmail.com
2. The information we collect about you and how we use it
This Privacy Policy covers our use of any information that can or could be used to identify you or is linked or reasonably linkable to you ("Personal Data").
We need to collect and use certain Personal Data to provide the Services to you and fulfill the promises we make to you in the Terms of Service:
Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including your age and the in-app username that you choose to use on our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.
You may be required to have an account with a supported external single sign-on service in order to use some of our Services. Where this is the case, the Personal Data we collect also depends on which external accounts you choose to use, their privacy policy, and what your privacy settings with those services allow us to see when you use their services to access RouteGoat LLC Services.
If you choose to link your Google account to the Services, we will collect your Google email address and an authentication token provided by Google.
If you choose to link your Facebook account to the Services, we will collect a unique user ID provided by Facebook and, if permitted by you, your Facebook registered email address.
If you choose to link your Apple account to the Services, we will collect your email address on file with your Apple ID account or a private relayed email address if you use the Hide My Email option provided by Apple.
We collect and use your device location information as you use our Services (and, if you elect to turn on background location tracking for participating Services, while you are not directly interacting with these Services), including how you move around and events that occur during in-app activity. Our Services include location-based features whose core functionality is to provide an experience tied to your real-world location, so we need to know where you are to operate these apps for you, and to plan your routes and navigation. We identify your location using a variety of technologies, including GPS, the WiFi points you are accessing the Service through, and mobile/cell tower triangulation.
We also collect and use your in-app actions and usage patterns, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to operate the Services for you and to personalize your user experience. We will also generate an internal account ID when you use certain Services to associate you with an account.
We also use the information above to show relevant sponsored content that is in your vicinity as part of the app experience.
We further use the information above in order to provide technical and customer support to you.
You also give us Personal Data when you make a purchase through us, subscribe to our publications, register for an event, enter a competition, promotion, or survey, or communicate with us. Depending on which of these Services you use, that may include your name, mailing address, phone number, country of residency, age, and email address. We use that information to fulfill those Services to you and to provide related customer support to you and to perform system maintenance and debugging.
In addition, we have and rely on a legitimate interest in using your Personal Data as follows:
Using your IP address, browser type, operating system, the web page you were visiting before accessing our Services, the pages of our Services which you browsed or the features you used, and the time spent on those pages or features, the links on our Services that you click on, device and advertising identifiers, age, as well as actions you take during app usage, your in-app user settings, preferences, and your in-app purchases to learn about our users, and understand who is using our Services and how.
Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.
Using your internal account ID and in-app username in order to attribute to your account any user content (such as routes or locations) that you elect to submit to RouteGoat LLC through the Services.
Using your email address and device information in order to share updates and news with you either within the apps or by email. You can unsubscribe from these at any time in your device settings or in-app settings.
Analyzing your in-app actions and usage patterns to show you rewards, promotions, or other offers about our Services that are tailored to your personal user experience. You can choose to opt out of this and certain other processing of your Personal Data by following the steps described in Section 7 ("Your rights and choices").
To show advertising to our users, including advertising promoting RouteGoat LLC apps shown on other websites and online services, and ads (typically in the form of sponsored content) in our apps. You can choose to opt out of receiving this sponsored content by visiting the in-app settings. You can choose to opt out of personalized advertisements by visiting the settings on your device and turning off "Allow Apps to Request to Track" or activating "Limit Ad Tracking" on Apple devices, or activating "Opt-out of Interest Based Ads" on Android devices.
To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.
To organize and run events based on or featuring our apps.
Using your in-app actions and usage patterns, transactions, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to carry out anti-fraud and anti-abuse measures against behaviors prohibited under our Terms of Service, to prevent abuse, and to provide a fair service experience to all users.
To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.
We will only use your Personal Data to do the following if we have your consent:
If you elect to turn on background activity tracking in our Services, we will collect your Personal Data as you use the Services as well as in the background when you do not have the Services open on your device. This includes your device location and your activity data. We use background activity tracking to provide you certain functionalities in the Services such as route tracking and alerts for nearby points of interest. You can change your mind and turn off background activity tracking at any time in your device settings or in-app settings.
If you elect to import your device's address book contacts to find out which of your contacts uses our Services and to send them Friend requests, or invite them to join you in our apps or other aspects of our Services, we will periodically sync your contacts' information, including phone number, and email, to our servers. You are responsible for ensuring your collection and sharing with us of your contacts' information is compliant with applicable laws. This may require you to obtain your contacts' permission. We may also get information about you from other RouteGoat LLC users importing or entering their contacts. We use and may store this contact information to help you and your contacts connect through our Services. You can change your mind and turn off RouteGoat LLC's access to your contacts at any time in your device settings.
If you elect to upload content, such as photos or videos from your mobile device, into our Services, we will, with your permission, access your device's media storage. You can change your mind and disable access to your media storage at any time in your device settings.
Send you marketing materials by email or via in-app notifications. You can unsubscribe from these at any time in your device settings or in-app settings.
We also rely on your consent where we use cookies or similar technologies. Please see our Cookie Policy for more information about how we use them. Insofar as cookies collect Personal Data, we will process it only based on your explicit consent, in anonymized form, or under a pseudonym.
While you may disable the usage of cookies through your browser settings, RouteGoat LLC currently does not respond to a "Do Not Track" signal in the HTTP header from your browser or mobile application due to the lack of industry standard on how to interpret that signal.
We will not share any Personal Data that we have collected from or about you except as described below:
Information Shared with Our Service Providers. We engage external Service Providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external Service Providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The Service Providers we use help us to:
run, operate, and maintain our Services through third-party platform and software tools;
perform content moderation and crash analytics;
run email and mobile messaging campaigns;
perform app and marketing analytics;
prevent and detect fraud, abuse, or other harm;
provide measurement and advertising services to us, including where permitted by law, by targeting ads on third-party sites (you can opt out of these third-party ad targeting services at websites such as aboutads.info and youronlinechoices.eu);
administer events, competitions, sweepstakes and promotions, including registering users, managing check-in and attendance, verifying eligibility and prize fulfillment;
provide payment attribution;
provide technical and customer support; and
process payments for ticketing or other purchases.
Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a Third-Party Service in accordance with their own privacy policy. Such external Third-Party Service does not share your financial information, like credit card number, with RouteGoat LLC, but it may share limited information with us related to your purchase, like your zip or postal code.
Information Shared with Other Users. When you use the Services, and in particular when you use social features within our apps (including cross-app features), or take part in events, we will share certain Personal Data with other users. This Personal Data includes your in-app profile (such as your username, your avatar, your online status), your in-app actions and usage patterns, real-world locations associated with your usage, and your in-app messages and related content you share with other users. Additionally, certain apps link to third-party sharing features on your device that you can use to disclose Personal Data to others outside the Services; RouteGoat LLC does not control and is not responsible for the practices of these third-party sharing features.
Information Shared Publicly: When you use the Services, and in particular when you use competitive features, contribute content or participate in our forums, the following information about you may be shared on web pages accessible to the public and therefore become publicly available: your username, in-app profile, achievements, groups, meetups, and public messages.
Information Shared with Third Parties. We share de-identified data with third parties for industry and market analysis. We may share Personal Data with our third-party publishing partners for their direct marketing purposes only if we have your express permission. We do not share Personal Data with any other third parties for their direct marketing purposes.
Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; or (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.
Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third-party acquirer in connection with the transaction.
RouteGoat LLC operates its Services across the globe. Your Personal Data will likely be transferred and stored in a country outside of your home country, including in the USA, for the purposes outlined in this Privacy Policy to the extent permitted by applicable laws. The data protection laws in these countries may not be the same as in your home country.
If we transfer your Personal Data from the EEA, the UK, or Switzerland to other countries, including the USA, we ensure that a similar degree of protection is provided to your Personal Data as within the EEA, the UK, or Switzerland, as applicable, by ensuring that at least one of the following safeguards is implemented:
The country that your Personal Data is transferred to is a country that the European Commission (or the UK or Swiss Governments, respectively, if you are based in the UK or Switzerland) has deemed to provide an adequate level of protection for Personal Data as the EEA, the UK, or Switzerland, as applicable.
We use specific contracts approved by the European Commission, the UK Information Commissioner's Office, or the Swiss Federal Data Protection and Information Commissioner, as applicable, which give Personal Data the same protection as it has in the EEA, the UK, or Switzerland, as applicable, when we engage with service providers.
We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We keep your Personal Data for as long as we need to provide the Services to you and fulfill the purposes set out in this Privacy Policy. This is also the case for anyone that we share your information with and who carry out services on our behalf.
When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.
Under applicable laws, you have certain rights in relation to your Personal Data. RouteGoat LLC offers these rights to all users, regardless of where they live. This means you can:
Request access to the Personal Data we hold about you by submitting a request through the app's in-app help menu. Learn how to contact us through our apps by visiting our Product Support page. We strongly recommend you use the in-app menu to submit your access request, but if you are unable to access the app, you may submit a request by emailing us at hbattle20@gmail.com. Please note that emailed requests may take longer to process.
Delete or correct your Personal Data. The easiest way to update your account information is via your in-app settings. You can also submit a customer support request through our support website or email us at hbattle20@gmail.com.
Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing hbattle20@gmail.com. But be aware that sometimes we need to use your Personal Data in order to provide the Services to you.
Have your Personal Data transferred to another organization (where it is technically feasible).
Complain to a regulator. We'd appreciate the chance to deal with your concerns directly so we'd prefer you to contact us first. However, if you're based in the EEA, the UK, or Switzerland and believe that we have not complied with data protection laws, you can complain to your local supervisory authority.
The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.
We offer you choices regarding the collection, use, and sharing of your Personal Data and we'll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.
After you contact us, you may receive an email in order to verify your request. We aim to provide the information or complete the outcome you request within 30 days, or such shorter time period as provided by laws of your jurisdiction.
We will not discriminate against you if you exercise any of these rights.
Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define "children" as follows:
Residents of the EEA: anyone under 16 years old, or the age needed to consent to the processing of personal data in your country of residence.
Residents of the Republic of Korea: anyone under 14 years old.
Residents of other regions: anyone under 13 years old or the age needed to consent to the processing of personal data in that region.
Our App Resources contains information on the age requirement for each of our Apps.
If we learn that we have collected Personal Data of a Child, and we do not have parental consent, we will take steps to delete such information from our files as soon as possible.
If you have questions about our privacy practices for Children, please contact us at hbattle20@gmail.com or write to us at our business address.
Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.
In using our Services you may access links to websites and services that are owned or operated by third parties (each, a "Third-Party Service"). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner's or operator's privacy policy. We're not responsible for the content, privacy, or security practices and policies of any Third-Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-Party Services that you access.
Some U.S. states, including California, Colorado, Connecticut, Oregon, Texas, and Montana, have enacted privacy laws that grant their residents certain rights and require certain disclosures ("State Privacy Laws"). If you are a resident of one of these states, this section applies to you.
Your Rights You have the right to request the categories and specific pieces of personal information we have collected about you and to request the deletion or correction of your personal information. You may exercise your rights set forth in Section 7 ("Your rights and choices"). You also have the right to opt out of any "sales" of your personal information. Because RouteGoat LLC does not sell personal information as that term is defined by the State Privacy Laws, RouteGoat LLC does not offer this opt out. You may also have the right to appeal if we deny your request to exercise your privacy rights, which you may do by contacting us at hbattle20@gmail.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
Disclosures Specific to California Residents California law requires that we make certain disclosures about your data. The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 ("CCPA").
Collection and Use of Personal Data In the preceding 12 months, we have collected the following categories of Personal Data: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the specific information we collect, the sources and purposes of such collection, please see Section 2 ("The information we collect about you and how we use it").
Sale or Sharing of Personal Data We do not sell or share your Personal Data as those terms are defined under the CCPA. RouteGoat LLC has no actual knowledge of selling or sharing the personal information of minors under 16 years of age.
Disclosure of Personal Data for a Business Purpose In the preceding 12 months, we have disclosed for a business purpose the following categories of Personal Data: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the disclosure of your Personal Data, please see Section 3 ("With whom we share information").
Sensitive Data We do not sell or share the personal information of California residents as those terms are defined by the CCPA, nor do we collect or process sensitive personal information for the purpose of inferring characteristics about you. We also do not use sensitive personal information for purposes other than those specified in Section 7027(m) of the California Privacy Rights Act regulations promulgated by the California Privacy Protection Agency. Therefore, we do not offer you the option to opt out or to limit the use of your sensitive personal information.
Authorized Agents If you authorize another person to submit a request to know, correct, or delete on your behalf, we may ask you to verify your identity or to confirm that you authorized another person to make such request on your behalf. Separately, such other person may have to submit proof that they are authorized to make a request on your behalf.