a Rosé all day lifestyle for all seasons.

Influencer. Marketer. Consultant. Lifestyle Brand.

My name is Sarah, and I am the one behind Rosé Season. I started the Instagram account @roseseason in 2014, being one of the first social media influencers promoting the rosé lifestyle. I knew I was onto something when I would go on work trips and come back to a desk stacked full of wine. The last few years of my life can be defined in five words:

Rosé made me do it.

Rosé Season is a lifestyle for all seasons. It is now my full-time hustle, promoting and advocating for the rosé lifestyle as an influencer, marketer, consultant and lifestyle brand.

I offer digital and on-site/experiential influencer marketing, event management and coverage, content and editorial services, as well as strategic partnerships and collaborations. I work with brands and companies that appeal to a rosé wine drinker, such as fashion, beauty, health and wellness, travel, hospitality, experiences, media and publishing.

As a lifestyle brand, I design and sell apparel, accessories and home goods for rosé, brosé and frosé drinkers, and for their kids and pets. I also recently partnered with FrutaPop to sell boozy ice pops, which have taken the Internet by storm! Custom branding, white-labeling and collaborative design/promo services and wholesale discount pricing are available.

My experience is in finance and happiness, and my wine knowledge stems from the stems of the wine glasses I have drank. And finding a business model where I can slay and rosé, rather than slay then rosé, makes me happy.

As seen on ABC News, NBC's Late Night with Seth Meyers, and Bravo TV's Summer House. Featured in Bustle, Cosmopolitan, Huffington Post, OK! Magazine, POPSUGAR, Refinery29, TIME, Travel & Leisure and more!

Watch: ABC News - Rise of Rosé

Watch: Late Night with Seth Meyers


Rosé Season promotes the “haute-but-casual”, “professional-but-fun” lifestyle of, not only the rosé wine lover, but all wine lovers.

  • Sole creator and curator of @roseseason (est. June 2014), focusing primarily on Instagram, with accounts on Snapchat, Facebook, Twitter, Tumblr and Pinterest
  • One of the world’s largest and most engaged social media brand/influencer* focused on the rosé lifestyle (* Largest influencer when excluding those with branded wine products)
  • Recognized as an expert and pioneer within the rosé lifestyle industry
  • Co-launched the inaugural Official National Rosé Day (2nd Saturday of June annually)
  • Designs and sells merchandise available online and at local events
  • Host and execute tentpole events (National Rosé Day, Rosé Rehab) with plans to expand geographically and in frequency
  • Collaborate and partner with brands to promote the rosé lifestyle (via product promotion, events, merchandise, travel, etc.)
  • Offering social media consulting for brands
  • Contributing blogger for highly trafficked sites

Actively seeking influencer campaigns, partnerships/collabs, blogging, consulting and press opportunities

Stats (as of September 2017)

  • Over 33K followers across all social media accounts and platforms
  • Average 2.5% engagement rate
  • Over 5M rosé-specific hashtags on Instagram to date

Target Market and Follower Stats (as of Sept 2017)

Target Market: Millenials

  • Professional, college-educated
  • Resides in and/or travels to major US cities (NYC/Hamptons, LA, Miami, Chicago, Dallas, DC, Denver, etc.) as well as international locations (London, Canada, France, Australia, etc.)
  • Travels to trendy destinations
      • National: Aspen, Austin, Charleston, Denver, Miami/South FL, Nantucket, Nashville
      • International: French Riviera, Croatia, Bali, Australia, New Zealand, Amalfi Coast
  • Chic, trendy, fun and fashionable
  • Seeks high-end, luxury brands and exclusive experiences (scales with age and disposable income)
  • Active socially, loves traveling and music
  • Sees the world through “rose-colored” glasses, but also appreciates the finer things of life
  • Primarily women, but fastly-growing amongst males
  • Cares about what and where he/she is drinking, and creating and sharing those memories

… and the brands that market to them

Some Noteworthy Followers and Engagers:

Tori Spelling, Christy Brinkley, Perez Hilton, Jill Zarin (Housewives of NY), Ben Flajnik (The Bachelor), Juliet Angus (Ladies of London), cast of Summer House, Gray Malin (photographer), Charlie Walk (CEO Republic Records), The Fat Jewish (influencer), Big Kid Problems (influencer), and more

Sources: Fohr Card and Iconosquare.

Interaction with Follower Tori Spelling on Instagram and Facebook

Tori follows me and purchased my rosé ice pops for her daughter's birthday. She since has asked me to join her beauty business team, as she believes I can have a positive impact and enjoy the success.

Appearances on Bravo TV

Both I and my products have regular appearances on Bravo TV's Summer House. The cast are my real life best friends.


Influencer Marketing

  • Sponsored posts
  • Social media account takeovers
  • Influencer network management
  • Editorial content (takeovers, guest blogging/vlogging, etc.)

Content/Event Marketing

  • Content creation/curation
  • Strategy and planning
  • Events (hosting, planning, coverage)
  • Brand awareness and ambassador
  • Consulting


  • Product co-branding and creation
  • Promotions, contests, giveaways
  • Events
  • Content and editorial
  • Anything that makes sense!

Wholesale and Retail

  • Wholesale pricing available
  • White-labeling rosé ice pops or other merch.
  • Pop-up shops
  • Vendor booths
  • Custom and co-branded products

industries served

Consumer Goods/Services

  • Wine (winemakers, distributors, importers, accessories, experiences)
  • Other food and beverage
  • Fashion apparel and accessories
  • Jewelry
  • Health and beauty
  • Home decor

Hospitality and Events

  • Restaurants
  • Bars
  • Nightlife
  • Event organizers and promoters

Travel and Hospitality

  • Accommodations
  • Transportation
  • Travel services
  • Excursions and activities
  • Music


  • Publishers (TV, print, radio, digital)
  • Marketing, advertising and PR agencies

Select Clients, Brands and Publishers

Examples of Work

Who can I work with? ANY brand that appeals to rosé wine lovers

As an influencer, I can work with ANY product or service that either directly or indirectly touches a wine drinker

  • Direct example:
    • Wine accessories, such as stemware (see photo on right)
  • Indirect examples:
    • The wall paint on my bedroom wall behind the stemware (see photo on right)
    • Travel to/from a vineyard (e.g., documenting entire process, from beauty appointments to fashion needed for the trip to method of travel to reason for the trip to the luggage carrying everything)

Examples of a Branded Post on Instagram

Examples of Additional Services/Products Offered

  • Serve as liaison to companies/organizations looking for wine sponsors and/or to winemakers looking for exposure
  • Host and/or plan events that appeal to the rosé lifestyle
    • Partner with restaurants to bring in traffic using an exclusive promo with my brand/account
    • Partner with an event organizer/company (i.e., hair salon) to host an event that brings in rosé and my network
    • Partner with the wine itself to co-host an event together
    • Host/attend events with agreement of my live event coverage as well as any pre/post-event coverage desired
  • Social media takeovers and event coverage
    • For example, I took over Aspen Magazine’s account during Aspen Food and Wine Classic in June 2017 (see video to the right)
  • Offer expert insight and analysis on the rosé drinker demographic and lifestyle trends
    • I have a plethora of data on where my followers go, what they like to do, what they are wearing, where they live, etc.
  • White-label Rosé Season merchandise for brands (example: a large hotel in Miami will be carrying my rosé ice pops and beach towel with a custom branded label that includes their logo)
  • Social media consulting for brands, customized based on client needs. Monthly retainer required

Examples of Event Management

  • Rosé Rehab event invitation: designed by me; party aired on Bravo's Summer House (below on left)
  • National Rosé Day photo booth printout: on-site activation designed by me (below on right)

  • Coachella (co-hosted with Whispering Angel): planned event including, curating guest list and products for VIPs and influencers (photo below)


Recent Press Clippings and Videos

Links to Additional Press


Sarah Billstein


(303) 667-8659