Welcome! Below you'll find a few samples of my video and design work as well as a sample job aid and some more information about me. More formal or academic writing samples are available upon request; if you're interested, you can read my dissertation here.

My professional career began in academia, where for 10 years I was a research, writing, and literature instructor while I completed my PhD in English (Media, Cinema, and Digital Studies) at UW-Milwaukee. In this time, I served as a mentor to my students, collaborator to/with my colleagues, and as a committee member in service of our chair(s).

For the last seven years, I've worked in the private sector, primarily in the mobile tech and insurtech spaces. As a Senior Instructional Designer and Learning Strategy & Design Manager, I have experience scripting, doing VO work, and producing high-quality audio files (for various purposes and audiences); creating engaging training and educational videos; building asynchronous and often complex e-learning courses and paths (e.g., Storyline, Rise); building and implementing large programs (e.g., specialized new hire onboarding); and leading complex legal/compliance initiatives (e.g., CCPA).

In addition to my training and project management expertise, I also have experience as a Business Systems Analyst and Product Owner, so I understand the relationship between business requirements/needs and the dev side of a business and am comfortable leading projects through to completion (and one of my biggest strengths is analyzing and refining workflows). 

Finally, I'm also an accomplished mentor and leader; I simply love helping others grow and develop, and I thrive when I'm communicating and collaborating across teams and levels.

You can find a link to my LinkedIn profile at the bottom of this page. I hope to hear from you soon!



Manager, Learning Strategy & Design | Equity Lifestyle Properties, 2022 - Present

Lead Instructional Designer | Kin Insurance, 2021 - 2022

Sr. Instructional Designer (& BSA) | CCC Intelligent Solutions, 2016 - 2021

English Instructor | University of Wisconsin-Milwaukee & Carroll University, 2007 - 2016


PhD, English (Media, Cinema, and Digital Studies) | University of Wisconsin-Milwaukee, 2017

MA, English (Creative Writing) | University of Illinois at Springfield, 2006

BA, English | Northern Illinois University, 2003

A small selection of samples:

A short video I created to introduce Sales agents to a new process they might be called on to execute in the case of a catastrophic weather event, i.e., a "cat". (I performed the research, wrote the script, recorded the VO, and did all the video production work.)

Another short video I made to contextualize some text-based training content that I also built out and is shown in the video. (I performed the research, wrote the script, recorded the VO, and did all the video production work.)

A video demo I wrote and produced to help train our trainers, implementation specialists, and customers on our photo capture mobile application. I also designed and built the set used here to capture the "damage images" of the model vehicle. Additionally, I researched and produced all the text-based training and support documentation around this and all of our other mobile apps.

A brochure I designed for distribution at an internal conference to advertise some of our professional development courses (two images).

Some branding work I did for our New Hire program. The entire program was redesigned to make it cleaner and easier to navigate and understand (all huge UX improvements); the new minimalistic graphics and other design elements I incorporated help with this (multiple images).

A few screen shots from a resource I built out in Rise that was used to communicate details around CCPA to our employees and satisfied our legal/compliance requirements. This project required me to work closely with program managers, developers, attorneys, HR executives, and more (just a few static images are included here).

A resource I built out in Storyline that contains all of our Mobile-related training resources, e.g., videos/demos, job aids, dev road maps, etc. (just a few static images are included here).


A standard job aid. At CCC, I was responsible for creating and maintaining all of the training content (for both internal and external users) around our mobile apps; these documents and artifacts would often be used by our sales people and were frequently leveraged by insurance company users providing customer support to their end users. Artifacts include: job aids, e-learning modules, slide decks, videos, and podcast episodes.

Additional work samples are available upon request.


© 2023 by Ron Felten