Online brokerage giant Robinhood on Thursday said it's launching a cryptocurrency trading feature in the European Union, pushing further outside the United States as the company looks to unlock growth from international markets.

Robinhood said its new crypto product would allow customers to buy, sell, and hold from a range of more than 25 tokens, including bitcoin, ether, ripple, cardano, solana, and polkadot. The company hopes to offer more tokens, as well as the ability to transfer and "stake," or earn rewards from, crypto in 2024.


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The move marks Robinhood's second major expansion outside of the U.S., after it announced late last month that it plans to launch stock trades for U.K. customers by early 2024. The company opened a waitlist in the U.K. last week for the service, which will offer yields of up to 5% on customer deposits.

It comes as several major U.S. crypto firms are turning to the European Union for growth after facing a tough time from regulators stateside. The U.S. Securities and Exchange Commission has targeted several crypto firms, including Coinbase and Binance, with lawsuits alleging they violated securities laws.

Johann Kerbrat, general manager for Robinhood Crypto, said the firm chose the EU as the first international target market for its crypto product due to the region's development of the world's first comprehensive set of laws specifically tailored for the crypto industry.

"The EU has developed one of the world's most comprehensive policies for crypto asset regulation, which is why we chose the region to anchor Robinhood Crypto's international expansion plans," Kerbrat said in a statement Thursday.

Robinhood also touted transparency and security features in its European crypto offering to convince users to trade with its service. The company said it would transparently display spreads on trades, including the rebate the firm receives from sell and trade orders.

Theft of crypto has been a big problem for the industry over the past couple of years, with major hacks of blockchain networks resulting in millions' worth of digital coins being drained from users' wallets. Just last month, the HTX exchange and Heco bridge, two platforms linked to high-profile entrepreneur Justin Sun were hacked for an estimated $115 million.

The blurring of lines between trading venues and custodians became a big problem last year when FTX, the disgraced former $32 billion crypto exchange, collapsed after revelations that its sister market-making firm Alameda Research used customer funds to make risky bets on certain tokens.

Unlike traditional brokerage firms, cryptocurrency exchanges are not members of the Securities Investor Protection Corp. (SIPC). Therefore, unless user terms specify otherwise, investors with cryptocurrency assets commingled on a custodial cryptocurrency exchange could potentially lose their funds as unsecured creditors.

Investing in cryptocurrencies, decentralized finance (DeFi), and other initial coin offerings (ICOs) is highly risky and speculative, and the markets can be extremely volatile. Consult with a qualified professional before making any financial decisions. This article is not a recommendation by Investopedia or the writer to invest in cryptocurrencies nor can the accuracy or timeliness of the information be guaranteed.

Robinhood Markets, Inc. is an American financial services company headquartered in Menlo Park, California.[2][3] It operates an electronic trading platform that facilitates commission-free trades of stocks, exchange-traded funds and cryptocurrencies as well as individual retirement accounts[4][5][6] via a mobile app introduced in March 2015. Robinhood is a FINRA-regulated broker-dealer, registered with the U.S. Securities and Exchange Commission, and is a member of the Securities Investor Protection Corporation.[7][2] The company's revenue comes from three main sources: interest earned on customers' cash balances, selling order information to high-frequency traders[8] and margin lending.[9][10] As of March 2022[update], Robinhood had 22.8 million funded accounts and 15.9 million monthly active users.[11] In April 2022, Robinhood rolled out a cryptocurrency wallet to more than 2 million users.[12]

During the 2020 stock market crash, Robinhood trading increased.[25] The subsequent market rise was partially attributed to Robinhood traders, but a study indicated that Robinhood traders had little daily impact on major shares.[26]

The company went public on the Nasdaq on July 29, 2021, under the stock ticker HOOD. The opening price was $38, but dropped shortly afterwards to a low of $33.35 before starting to recover,[30][31] reaching an all time high at $85. Subsequently, it fell again after facing growing regulatory uncertainty, Q3 earnings, and disclosing a security breach.[32]

In 2022 Robinhood shrunk staffing levels, which gained widespread media attention. The first wave of layoffs occurred in April, with the company cutting its workforce by 9%. More significant were Robinhood's layoff announcement released simultaneously with its 2022 Q2 earnings on August 2, in which Tenev announced the company would layoff 23% of its workforce, mostly in operations, marketing and program management. From January to August 2022, Robinhood's stock shed 48% of its value.[33]

In August 2022, Robinhood's cryptocurrency division was fined $30 million by the New York State Department of Financial Services for allegedly violating anti-money-laundering and cybersecurity regulations, in the department's first crypto enforcement action.[34]

Robinhood's original product was commission-free trades of stocks and exchange-traded funds. In February 2016, Robinhood introduced instant deposits, crediting users instantly for deposits up to $1,000; previously, funds took three days to appear via ACH transfer.[46] In September 2016 they launched Robinhood Gold, a premium subscription plan that offers up to $50,000 in instant deposits, margin trading, and more market analytics.[47] As of February 2017, the company had executed over $30 billion in trades.[9] In August 2017, the company began offering free stocks in exchange for referring new users.[48] In December 2017, options trading was introduced.[49] Robinhood launched retirement accounts in January 2023.[50] Services not offered include mutual funds and bonds.[51][52]

Robinhood supports trading stocks and ETFs listed on the Nasdaq and New York Stock Exchange, and select over-the-counter securities. In August 2018, Robinhood introduced support for American depositary receipts, adding 250 highly searched international stocks.[53] Robinhood has prohibited its users from purchasing some high-risk penny stocks, such as banning purchases of Helios and Matheson Analytics, the owner of MoviePass, in August 2018.[54]

In March 2022, Robinhood announced it was adding four additional hours to extended trading for clients.[62] In a push to eventually provide 24/7 equities trading, Robinhood said it will be available from 7:00 AM to 8:00 PM ET.[62] In May 2022, Robinhood announced the launch of a stock lending program, allowing users to give Robinhood permission to lend out any fully paid stocks in their portfolio.[63]

On January 25, 2018, Robinhood announced a waitlist for commission-free cryptocurrency trading.[64][65] By the end of the first day, the waitlist had grown to more than 1,250,000.[66] Robinhood began offering trading of Bitcoin and Ethereum to users in California, Massachusetts, Missouri, and Montana in February 2018.[67] In May 2018, Robinhood expanded its trading platform to Wisconsin and New Mexico.[68] By 2021, cryptocurrency trading was available in every state except Hawaii and Nevada.[69]

A Cash Management feature was announced in October 2019, with FDIC insurance from various partner banks and an annual 2.05% interest rate, though lowered before launch to 1.8% after a federal rate cut.[84] The feature launched in December 2019.[85] In March 2022, Robinhood launched the Robinhood Cash Card, a debit card that allows users to automatically invest in assets like stocks and crypto when spending money. With the launch of the Cash Card, the company retired its Cash Management debit card.[86]

On January 28, 2021, Robinhood and other retail brokers, including Webull,[118] restricted the trading of certain stocks following an effort by users of r/wallstreetbets subreddit to drive up their price.[119] Robinhood restricted trading in these stocks in order to meet collateral requirements at their clearinghouse, the National Securities Clearing Corporation.[120][121] This decision attracted condemnation from internet users on the subreddit and on Twitter,[122][123] as well as politicians.[124][125][126] The House Committee on Financial Services questioned Robinhood CEO Vlad Tenev during a hearing on February 18, 2021.[127]

The number of crypto assets held on behalf of customers decreased about 11% from the previous quarter, from $11.5 billion to $10.2 billion, but there was a 9% year-over-year increase from $9.4 billion.

Robinhood Markets (HOOD -3.34%) just released updated crypto trading numbers for May, and they're bad. As in really bad. In May, total crypto trading volume was $2.1 billion, which was down 43% on a month-over-month basis and 68% on a year-over-year basis.

Do they prefer using large centralized cryptocurrency exchanges like Coinbase Global (COIN -6.68%) or new decentralized cryptocurrency exchanges? Do they prefer using trusted mobile apps they probably already have on their phones, like PayPal (PYPL -2.65%), or combining their stock and crypto trading under a single umbrella, as they can with Robinhood?

This is where I think Robinhood can win. Increasingly, investors are viewing crypto as just another asset class to buy, hold, and sell. So why wouldn't they want to house all of their trading activity in one place?

The Robinhood mobile app does a great job of this. It clearly separates all of your trading activity, such that crypto activity is always independent from your other brokerage account activity (such as stocks and options). 2351a5e196

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