AMAMM SIGN
The visual representation of a professional institution's values and identity
THE SIGN DESIGN
The AMAMM sign was designed to make a strong impression through its chromatic and volumetric qualities. The combination of dark colour and gold conveys a sense of sobriety and elegance. The main letters stand out due to their three-dimensional form and proportions, as well as for not being placed on a physical background, which is emphasized by a red line underneath.
DESIGN ASPECTS
The upper letters are underlined by a red stripe, a color symbolizing the law.
The volume and dimensions of the main letters give special prominence to the word "AMAMM," which is set against the sky background.
The gold color represents prosperity and it complements the tones of the existing building. Gold letters on a dark background are highly noticeable.
Project development: architect Roberto Gasparini Jr.
Images: Roberto Gasparini Jr.