Oakley Heritage Campaign - 

The Heritage Campaign paid homage to Oakley’s iconic 1980s ads, blending nostalgia with modern engagement. The activation featured an in-store video and a retro-inspired arcade cabinet running a custom 8-bit video game. All cabinets were networked to track high scores across locations, with giveaways for top players, creating a unique fusion of throwback culture and interactive brand experience. As Art Director, I developed and pitched the campaign concept to the global client team, guiding it through feedback and refinement until approval. From there, I oversaw every stage of production, including product photo shoots, collaborating with external 3D rendering and animation teams, and working with game developers to bring the arcade cabinet to life. I also managed editing, client presentations, and the final rollout, ensuring creative alignment and a successful global launch.

Campaign Development • Video Art Direction • Photo Art Direction • Graphic Design

Print - Video - Web - POS - Stand-up Video Game - Social - Email