Oakley Acetate Campaign - 

The Acetate Collection showcases Oakley’s premium eyewear line, crafted from high quality acetate for elevated style and distinction. To bring this vision to life, we partnered with pro surfer Conner Coffin and the timeless Porsche 911, a perfect fusion of performance and luxury. As Art Director, I developed and pitched the campaign concept to the global client team, guiding it through rounds of feedback and refinement until approval. From there, I led every stage of production, including talent casting, wardrobe and location scouting, and directing the photo shoot. I also oversaw editing, client presentations, and the final rollout, ensuring creative alignment and a successful global launch.

Campaign Development • Photo Art Direction • Graphic Design

Print - Web - POS - Social - Email