In this post, I'll talk about two simple technologies that anyone can use to make information goods quickly and well.Creating products is one of the scariest parts of starting an information marketing business. It can be scary to make things for the first time, especially if you have never done it before. In reality, it's not that hard to do if you know the basics of what to do and how to do it. In fact, once you get past the first problem, you'll find that making information amazing product website is easy and fun (which is always the hardest thing to accomplish).
The first fast way to make an information product is to use audio recording software or an audio recording service to make an audio recording. Just record the audio track with whatever tools or services you have, change it if you need to, and then send it to whomever you want. The audio track can be put online, and the link to it can be sent in an email or put on a page with links to all the other audio tracks, etc.
Let's say you want to teach people how to make a business plan for their business in a 6-hour course that you want to sell for $97, which is a fair price. The great thing about making an audio series is that you only need to record for six hours to have a finished product. Just record for an hour at a time until you have six recordings in total. That is a pretty easy way to do things.
Let's say you have a weekly call with your followers where you talk about a different topic each time. If you record the weekly call for a year, you'll have 52 hours of content you can use to make new things. Think about how much you would have to say after two years.
Use Google to find equipment or services for recording sound. There are several recording programmes that work with both Macs and PCs that let you record directly to your computer before you upload the files to your hosting service. Monthly service plans are another option. They usually store all of your recordings, back them up, and give you the links you need to send audio tracks.
Using software to record videos is the second fastest way to make information goods. Most products for video recording are bought only once, but they are very useful. The idea behind this method is that you can videotape what's on your computer screen, turn the video into an informational product, and give it to other people.
Even though you'll need to learn more about how to edit videos, movies are very effective and most people like them. After you've recorded and edited the videos, you can host them in a few different ways. You can host them yourself through your hosting company, or you can use free services like YouTube and Vimeo.
In the end, it's easy and doesn't take as long as you might think to make information products. There's no reason why you can't make one new product every month if you spend 75% of your time each day getting new visitors and 25% on making new products. Think about what effect your 12 new products will have on your business.
By the way, if you liked this post, you might also like my new daily newsletter with useful tips for Internet marketing. I plan to send a training every day for the whole year. If you like reading this post, you should enjoy your daily workout.