Strategy

Ecotricity: Persona Development

Objective: Define key target markets for Ecotricity

My Role: Initiated the project, directed research, facilitated workshops and focus groups, developed playbook, integrated personas into campaigns, content, and front-line messaging.

2021_06_11_DomesticSalesPersonas_a6_v2 (5).pdf

2021_07_05_BusinessSalesPersonas_a6 (1).pdf

Climate First Bank: Persona Development

Objective: Define key target markets for Climate First Bank

My Role: Initiated the project, directed research, facilitated workshops and focus groups, developed playbook, integrated personas into campaigns, content, and front-line messaging.

OneEthos: Persona Development

Objective: Define key target market for OneEthos

My Role: Initiated the project, directed research, facilitated workshops and focus groups, developed playbook, integrated personas into campaigns, content, and front-line messaging.

Climate First Bank: Brand Messaging

Objective: Provide a simple brand messaging pack to share with internal and external audiences outlining the Bank's top key messages, writing style, and tone.

My Role: Project Owner, Copywriting, Communications.

Mission Statement and Marketing Messages.docx

Strategy Presentations

Objective: Create and execute a Marketing Plan, Content Strategy, and Marketing Strategy, that aligns with the Company's overarching objectives.

My Role: Strategic Planning, Data Analysis, Content Analysis, Competitor Analysis.

Strategy frameworks available to view upon request.

Customer Journey Planning & Implementation

Objective: Build email journeys that retain/cross sell existing banking clients.

My Role: Strategic Planning, Creative Creation, Copywriting, Design, Email Building, Journey Building (automation in Salesforce Marketing Cloud)

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