Digital Marketing
Digital Marketing
Embedded Files
Google AdWords
Google AdWords
Objective: Raise brand awareness of Climate First Bank to high intent searchers
My Role: Outline strategy for the year, manage external agency, monitor and track results, write copy for ads, design
Outcome: Increased web traffic by 95% from 2023-2024
8-month cross sell square (1080 x 1920 px).mp4Meta
Meta
Objective: Raise brand awareness of Climate First Bank to new audiences
My Role: Outline strategy for the year, monitor and track results, write copy for ads, design
Outcome: 1.33% click-through-rate with interactive ads
Organic Social Media
Organic Social Media
Objective: Raise brand awareness of Climate First Bank, attract new followers, retain existing followers
My Role: Oversee strategy for increasing brand awareness & follower base, copywriting, design and creative direction, scheduling, reporting
Outcome: Grew social media followers from 9,400 (Dec 2022) to 14,000 (Jun 2025)
Search-Engine-Optimization (SEO)
Search-Engine-Optimization (SEO)
Objective: Attract more traffic to the Climate First Bank website and rank higher in search results
My Role: Strategized a blog and content activity plan to increase traffic, copywriting, proof reading, publishing, monitoring success
Outcome: Increased staff engagement through lifestyle/meet the team, curated content for use across multiple channels, contributed to increase in web traffic
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