IndonesiaNEXT
a CSR program by Telkomsel.
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Role:
National Digital Talent Participant Season 6
Period:
October 2021 - June 2022
Category:
Development Program
Program Overview
Program Overview
IndonesiaNEXT is a Corporate Social Responsibility (CSR) education program initiated by Telkomsel since 2016, aimed at equipping students with essential digital and business skills to thrive in the competitive job market. With over 10,504 participants in Season 6, the program began with National-scale Webinars focusing on industry insights and self-development. I successfully passed the entrance exam through the Massive Open Online Course (MOOC) to join the program, which then progressed to various stages of skill development.
The program aligns closely with my professional goals of becoming a Product Manager, as it provided me with the opportunity to enhance both my technical and soft skills in areas crucial to digital leadership and business strategy. IndonesiaNEXT's focus on customer-centric solutions and digital transformation resonated with my career aspirations, particularly as I aim to contribute to innovative, tech-driven industries.
Personal Experience
Personal Experience
My journey in IndonesiaNEXT Season 6 involved several key stages. Began with attending National Webinars, I completed the MOOC, a prerequisite for advancing in the program, then I participated in Hard Skill Training, where I honed my proficiency in Microsoft Excel, preparing for an International Certification. Following this, I underwent Soft Skill Training where I learned how to create a comprehensive Business Plan using the Business Model Canvas (BMC) method, and covered a wide array of essential professional competencies, including storytelling, product sketching, and customer journey mapping..
I was selected as one of 120 participants to join the Area Bootcamp. During this phase, I had the opportunity to present a creative and innovative digital idea in front of judges at the Area Qualification Panel, which further refined my problem-solving and presentation skills.
The program culminated in the National Bootcamp, where I attended workshops and received mentoring to polish my ideas before presenting them to the National Qualification Panel. This journey was challenging and rewarding, ultimately leading to my selection as Runner-Up National Best Talent award.
IndonesiaNEXT Season 6's Timeline
Achievement
Achievement
Runner-Up National Digital Talent
Runner-Up National Digital Talent
Being chosen as the Runner-Up National Best Talent in IndonesiaNEXT was a significant achievement. The selection process was rigorous. Competing against talented individuals from across Indonesia, involving multiple stages of competition, I presented an innovative digital solution during the National Bootcamp, which earned recognition from industry judges.
Certifications Obtained
Certifications Obtained
As part of the program, I earned an international certification in Microsoft Excel, which showcases my proficiency in data analysis and management. This certification is a valuable asset in my career as a digital professional, particularly as I aim to apply data-driven strategies in my future projects, further adding to my technical credentials.
Project
Project
Problem Background
Problem Background
Waste management has become a persistent issue in many urban areas, particularly in Palembang, where inadequate infrastructure and low public participation contribute to environmental problems such as pollution, flooding, and overflowing landfills. Some of the key challenges include:
Lack of Awareness and Education:
Many people are unaware and don’t know how to manage their waste effectively or don’t realize the value of recycling or reusing materials. There’s an education gap when it comes to teaching people how to deal with their waste better.
According to a local survey, 39% of respondents were unaware of the value of the waste they produce, and 48% struggled to access information about waste management.
Limited Participation in Existing Programs:
Programs such as Bank Sampah and TPS 3R (reduce, reuse, recycle) have not seen optimal participation due to a lack of engagement and convenience for residents.
Even though 96% of respondents expressed a desire for a cleaner environment, the infrastructure to support easy participation is lacking.
Overflowing Waste and Inefficient Collection:
The city's waste production exceeds 1,000 tons per day, and insufficient resources (e.g., a limited number of trucks) lead to delays in waste collection. As a result, hundreds of tons of waste are left uncollected, contributing to environmental degradation and increased health risks.
Community Isolation:
Many residents want to contribute to environmental improvement but lack the community support or platform to coordinate efforts and collaborate on waste management solutions. This isolation leads to fragmented efforts and limited impact.
Proposed Solution: WERRE
Proposed Solution: WERRE
WERRE offers a comprehensive digital platform to address these challenges through technology, education, and community engagement. By providing a user-friendly interface, reward-based participation, and collaboration tools, WERRE empowers people to actively manage waste. WERRE provides tools to educate, motivate, and reward users for their participation in waste reduction and recycling, supporting a more sustainable future.
WERRE's vision is to transform Palembang into a zero-waste city and act as a role model where residents can manage waste sustainably. The platform connects the users with producers and partners, offering comprehensive tools for waste management, environmental education, and promoting the reuse of discarded materials for greater value.
Key Solution:
Education: The platform offers tips and information to educate users on waste management practices and the value of recycling through informational resources. This helps bridge the knowledge gap identified in the community, making it easier for users to understand the importance of their role in sustainability. The app also highlights environmental issues, providing up-to-date news, tips, and educational content to keep users informed.
Engagement and Rewards: Users can exchange waste materials (like old electronics, used goods, and cooking oil) with partners in exchange for points, which they can later redeem for vouchers or other rewards. This makes waste management more fun and encourages more people to get involved.
Skill Development: The platform offers training on sustainability and waste management through courses and webinars. Users can gain new skills and even track their progress, helping them get better at reducing waste in their daily lives.
Community Building: WERRE facilitates collaboration among users who are passionate about waste reduction. Through shared stories and community-driven initiatives, users feel supported and encouraged, breaking down the isolation barrier and ensuring that efforts are aligned for greater environmental impact.
Sustainable Marketplace: WERRE offers a place for users to purchase eco-friendly products, supporting the circular economy and reducing waste by reusing or repurposing items.
WERRE (Waste Management for the Better Future)
WERRE is a platform I designed to address the critical issue of waste management, particularly in Palembang. The project aims to engage people and communities more involved in taking care of their waste and promoting sustainable living by making things easier through innovative technological solutions.
Features Details:
Lingkunganku (Environment)
This feature provides users to access everything related to waste management and environmental information with the latest information. Through various information categories, users can learn about waste management practices, environmental education, and the status of local waste management, track personal waste management progress, share success stories, and connect users with a community of like-minded individuals.
Key Functions:
Provides the latest news, tips, and educational content on waste management, sustainability, and local environmental issues.
Allow users to track their contributions to waste management. By using Olahanku's Function, users can see their achievements in reducing and recycling waste and giving them a visual representation of their impact.
Provides a platform for users to share their success stories of effective waste management. By using Ceritaku's Function, they could highlight how they've used the platform's tools, implemented and learned from its resources, they can inspire others to take similar actions and direct to the goal.
Acts as a hub that connects users with other environmental activists, communities, and individuals with a shared vision of driving change. By using Komunitasku's Function, users can engage in discussions, share ideas, and collaborate on waste management initiatives. They also enable the sharing of experiences and inspirations and encourage collaboration on waste management projects.
Personalizes suggestions for nearby eco-friendly shops, recycling centers, or articles to help users stay informed and take further action.
Mitraku (Partners)
This feature facilitates the connection between users and waste management partners. It allows users to exchange goods like used items, electronics, and cooking oil. When users exchange these items with partners, they receive points that can be redeemed for vouchers or other rewards.
Key Functions:
Product Exchange: Users can exchange various categories of items such as used goods (furniture, clothing), Electronics (old devices, batteries), Cooking oil (jelantah), and Other recyclable materials.
Point System: Users earn points when they trade their goods with partners. These points can be redeemed for rewards like vouchers, e-wallet balances, and other rewards.
Pelatihanku (Training)
This feature is designed to help users improve their skills and knowledge related to sustainability and waste management by providing users with access to various training topics and categories. It offers various training resources, events, webinars, mentoring, courses, and intensive classes aimed at equipping users with the skills to manage waste and create valuable products from available materials.
Key Functions:
Training Resources: Offers access to a wide range of categories, including events, webinars, mentoring sessions, courses, and intensive classes.
Training Category: Provides the topic recommendations of the category. It may help users to choose a specific training area.
Progress Tracking: Users can monitor their progress throughout the training programs they participate in, helping them develop practical skills for waste management and sustainability.
Marketku (Marketplace)
This feature serves as a marketplace where products created by WERRE’s partners can be purchased by users. This supports the circular economy by promoting eco-friendly products and services.
Key Functions:
Facilitates the sale and purchase of sustainable products.
Offers categories like gardening tools and supplies, home-grown produce (fresh fruits, vegetables), homemade products (recycled crafts, household items), and recycled goods (upcycled products.
Sustainable Marketplace: Users can purchase eco-friendly products from partners, supporting sustainable living and reducing waste.
Wireframe and Prototype
Wireframe and Prototype
Wireframe:
This is a detailed wireframe to map out the overall structure of the app. These wireframes show the layout of each page, focusing on simplicity and user flow, and helping to visualize a clear picture of how users will move through the app.
I focused on keeping the design simple and intuitive, making sure users can easily find what they need without feeling overwhelmed. The wireframes help me ensure that key elements like menus, buttons, and content areas are placed logically, creating a smooth user experience before diving into the detailed visual design.
Prototype:
After finalizing the wireframe, I moved on to creating the prototype (helped by my friend), which is essentially an interactive model of the app. The prototype allows users to experience how WERRE will function once it’s fully developed. You can click through the screens, interact with features, and get a real feel for the app’s flow.
Thinking Process
Thinking Process
Problem Identification:
The primary challenge WERRE aims to solve is the lack of effective waste management infrastructure and community engagement, which results in pollution, health risks, and wasted opportunities for resource recovery.
Research:
By gathering data through surveys and community feedback, we realized that most people want to do more for their environment but don’t have the tools or knowledge to make a real impact. This shaped our focus on education and rewards.Conceptualization:
WERRE was conceived to offer a digital platform that integrates education, reward-based participation, and community engagement to drive environmental sustainability. I designed the app with four main features:Lingkunganku to educate.
Mitraku to offer incentives and rewards.
Pelatihanku to build skills.
Marketku to encourage sustainable shopping.
Design and User Engagement:
The design needed to be simple, intuitive, and motivating. I wanted users to feel rewarded for taking small but important actions, like recycling or participating in waste management programs.
Impact and Relevance
Impact and Relevance
Environmental Impact:
Waste Reduction: By educating users and encouraging active participation in recycling, WERRE can significantly reduce the volume of waste going to landfills.
Community Engagement: The app fosters community involvement and builds a network of eco-conscious individuals who collaborate to drive change.
Increased Awareness: Through education and training, WERRE empowers users to take responsibility for their environmental footprint.
Social Impact:
Empowerment of Local Communities: WERRE promotes local participation in waste management and empowers users with skills and knowledge to contribute meaningfully to sustainability efforts.
Skill Development: Through Pelatihanku, users gain valuable skills in waste management and sustainability, opening new economic opportunities.
Economic Relevance:
Circular Economy: WERRE supports the reuse and recycling of materials, reducing environmental waste while generating economic value.
Job Creation: The skills gained and the new markets established through Marketku can create opportunities in the green economy.
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