Bumeeco
AÂ startup engaged in skincare packaging waste management services.
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Role:
Role:
Product Manager
Scrum Master
Period:
Period:
June 2023
Category:
Category:
Startup
My Role
My Role
As a Product Manager at Bumeeco— a skincare packaging waste management startup, I play a pivotal role in developing and managing products designed to help consumers, manufacturers, beauty clinics, and entrepreneurs handle skincare waste efficiently and sustainably. We aim to create solutions that benefit our clients' businesses while reducing the environmental impact of the beauty industry.
In addition to product development, I am responsible for agile facilitation using Agile Methodology as a Scrum Master. This involves ensuring that our team adapts effectively to evolving market demands and optimizes workflows for maximum efficiency.
Key Responsibility
Key Responsibility
Scrum Master:
Ensured that the team understood and properly implemented Scrum principles, values, and practices including leading and facilitating Scrum events such as Sprint Planning, Daily Stand-Up, Sprint Review, and Sprint Retrospective.
Removed obstacles that hindered team progress, supported Product Owners in backlog management, and drove continuous improvement through retrospectives and feedback.
Help maintain clear and organized communication between the team and stakeholders, and facilitated meetings to gather insight, and ensure a shared understanding of strategic goals and plans.
Product Development and Management:
Actively involved in designing, and defining product strategies and requirements, conducting research and analysis of the market, customer insight to identify user needs, and developing intuitive user flows.
Generated and evaluated product ideas based on research findings, and created user personas to represent target consumers.
Develop and maintain a product roadmap that outlines the planned features and improvements, and prioritize features based on business value, customer needs, and technical feasibility.
Perform in-depth research on product types and BPOM codes to support the development of the "Dropbox" feature. This initiative allows users to earn rewards by scanning and submitting empty skincare packaging, aligning with our commitment to sustainability.
Product Documentation and Strategy:
Develop a Product Requirement Document (PRD) by defining user stories and acceptance criteria for each feature, identifying product needs from stakeholders and market research, detailing product features, functions, and technical specifications, and compiling user stories and usage scenarios. Additionally, compile project progress reports and research results, present data visually to support decision-making, and present products to stakeholders for feedback and approval.
Develop comprehensive product documentation and define strategic goals and objectives for environmentally focused products and services, ensuring that all are aligned with a commitment to reducing the environmental impact of the beauty industry.
Facilitated the creation of business plans, pitch decks, and effective internal workflows to support project success and alignment with strategic goals.
Cross-Functional Team Collaboration:
Worked closely with cross-functional teams, including developers, UI/UX designers, and marketing to design and develop products including redesigning and rebranding our website to improve user experience for individual and business clients.
Actively involved in the creation of wireframes and prototypes, also ensured testing to identify and fix bugs before launch.
About Bumeeco
About Bumeeco
Bumeeco formerly known as Welove is a startup engaged in skincare packaging waste management services, with visions to assist companies in implementing EPR systems and ESG policies, providing appropriate and environmentally friendly skincare packaging management services, and protecting the public from counterfeit skincare products.
Bumeeco offers a variety of complete services that include collection, sorting, recycling, and processing of skincare packaging waste. A team of experts who are experienced in their fields are involved in ensuring that every step of waste management runs safely, is environmentally friendly, and in accordance with applicable regulations.
With several services, Bumeeco utilizes digital technology in the form of smart Dropbox that can be connected directly to the Bumeeco application which are placed at certain points. The aims are designed for users to take responsibility for managing skincare packaging waste. This service allows users to deposit their packaging waste, allows users to view statistical reports from product transactions, and finds information related to beauty and the environment.
In welcoming a more sustainable future, Bumeeco is present as a reliable partner for the community and the skincare industry. With joint efforts in managing skincare packaging waste, we can create a healthier, cleaner, and more sustainable environment for future generations, and actively participate in efforts to reduce and manage packaging waste wisely.
About Project
About Project
This project focused on a website that can provide services for users that aim to create solutions that benefit our clients' businesses and individuals while reducing the environmental impact of the beauty industry. We aim to make this website become a Super Web, providing a service for users who integrated with the API system.
We focused on re-designing and developing a website that allows visitors to access information about Bumeeco, and its services. We also built a dashboard that can be accessed by users' Clients to view statistical reports from product transactions, find information related to beauty and the environment, help them implement the CSR program, and actively participate in efforts to reduce and manage packaging waste wisely.
Background
Background
Increasing public awareness of skincare and beauty has encouraged the growth of the skincare industry in Indonesia. However, this growth also impacts the increasing amount of packaging waste for skincare products. Problems related to skincare packaging waste in Indonesia are far from effective. Based on data from the Ministry of Environment and Forestry (2021), of the 6.8 million tons of plastic waste in Indonesia, where most of the packaging of consumer products, including skincare, only 10% of plastic waste has been recycled, 15% of recycled paper waste, only 5% of other waste (including skincare packaging materials) that can be recycled, and the rest end in a landfill.
This problem not only impacts the environment but also poses a significant challenge for skincare manufacturers and beauty clinics. They face regulatory pressure to work with credible waste management services to meet business licensing requirements while fulfilling their responsibilities in recycling and waste treatment resulting from their products.
Methodology
Methodology
We implement the Agile Methodology with a Scrum approach to maintain the team's flexibility and adaptability in facing project changes and challenges. The development process begins with research and analysis, followed by the formulation of user stories, ideation and conceptualization, design, and prototyping. Then this is followed by a one-week sprint cycle, where new features are designed, developed, and tested. At the end of each sprint, we conduct a retrospective to improve the work process in the next sprint.
Cross-team Collaboration
Cross-team Collaboration
In ensuring the success of the product, I actively collaborate with the design, development, marketing, and other teams with an integrated and coordinated approach. Using Agile methodologies and Scrum approaches, I facilitate daily stand-ups to report on progress, identify challenges, and ensure all team members have the same understanding of priorities and goals. In addition, I present in monthly meetings for in-depth discussions on product strategy, current developments, and future feature plans. We also leverage communication platforms like Google Meet/Zoom/Discord and WhatsApp for open discussions and quick responses to issues that may arise. This way, each team can contribute effectively and ensure that all aspects of product development are well coordinated, from design to launch and marketing.
Product Development Process
Product Development Process
Problem Alignment
Problem Alignment
1. High demand for skincare products has led to mass production of waste skincare packaging, especially plastic-based ones. This causes the volume of packaging waste to increase dramatically, which can cause environmental pollution.
2. There are still many consumers who are not aware of the environmental impact of cosmetics packaging carelessly and still do not fully understand the importance of responsible waste management, thus causing an uncontrolled increase in the volume of waste.
3. Skincare manufacturers and business actors in the field of beauty clinics are required to cooperate with waste management services to meet business license requirements and strengthen the brand image of consumers.
Target Audience
Target Audience
Consumer Skincare
Skincare Manufacturers and Beauty Clinics
Solution Alignment
Solution Alignment
The development of a comprehensive skincare packaging waste management platform, which included three main components:
Modern Waste Collection
Bumeeco will provide modern skincare waste collection services using technology at several points in Palembang by using Dropbox which aims to make it easier for consumers to deposit their skincare packaging waste appropriately. Bumeeco also provides a user-friendly digital platform, allowing users to access and utilize the service easily. This service will reduce the volume of skincare packaging waste that ends up in landfills by ensuring the collected packaging will be recycled effectively.
Implementation of the Circular Economy
Bumeeco will apply circular economy principles by providing added value to skincare waste that has been deposited by users, by giving points to every packaging waste deposited. These points can be redeemed for specific products which will further encourage active participation from users.
Partners and Cooperation
Bumeeco will collaborate with skincare manufacturers and beauty clinics to overcome existing skincare waste problems. Providing a digital platform in the form of a website consisting of services that can be used by the partners, including a dashboard to track their contribution to waste management and improve their brand image.
Before
Before
After
After
Bumeeco: https://bumeeco.com/
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