Choosing A License
How BIG of an artist are you?
If you did a show locally, would more than 100 people show up?
If you released a mixtape online for free, would more than 500 people listen to it?
Have you been featured on at least three music blogs run by people who weren’t friends with you personally before you put out music?
Do you have a manager, agent, or lawyer who’s doing some legwork to help your career or have people approached you about managing you?
You are better off buying an MP3 Or WAV Lease if
You have a social follower/fan base under 10,000 people. (all channels combined. FB, IG, Twitter)
You have less than 1,000 plays on YouTube and Soundcloud.
As for right now, you haven’t released a single, promotional album or EP yet.
You do not fully understand the basics of non-exclusive and exclusive beat licensing
You are better off buying an Unlimited Or Trackouts Lease if
You have a social following/fan base of more than 10,000 people. (all channels combined. FB, IG, Twitter)
You have more than 1,000 plays on YouTube and Soundcloud.
You have released a single, promotional album or EP.
You do not fully understand the basics of non-exclusive and exclusive beat licensing
We only recommend the following artists to purchase exclusive rights:
If you are on the verge of blowing up
If you already have a large following (over 100k, all social platforms combined)
When you’re signed to (major) labels
If you have a publishing deal
When you’re preparing to make a substantial investment in marketing plans
If you are investing over $5k in music video production
Original Article - Robin Wesley