Embedded Files
<<⚠️>>Wait a minute! This portfolio is intended for prospective clients. <<⚠️>>
Need to go back? Click here for my blog, writing options, editing services, or contact page! 🤓
Direct Response Copywriting Portfolio (Last updated: Sep 2025)
Direct Response Copywriting Portfolio (Last updated: Sep 2025)
by Heather Lind
by Heather Lind
Table of Contents
Icla Da Silva Foundation - Stories With an Appeal to Donors
Private Practice - New Website Launch and Content Strategy
Small Business - Cleanup and Personalized Direct Response
Business - Site Upgrade and Persuasive Copy for Investors
1
1
Icla Da Silva Foundation - Stories With an Appeal to Donors
Icla Da Silva Foundation - Stories With an Appeal to Donors
Instead of the regular patient stories and updates we were working together on over the course of a year, this long-term client asked for a more culturally relevant post for Black History Month.
Posted at: https://icla.org/black-history-month/
This client's final review?
"Don't hesitate and HIRE Heather! Heather was an AMAZING asset to our team and we will be using her for future projects. Thank you for all your great work!!"
2
2
Private Practice - New Website Launch and Content Strategy
Private Practice - New Website Launch and Content Strategy
Long-term client required website copy written for their brand-new site. Our content strategy included creating everything from the homepage to lead magnets to take into account updated qualifications, new marketing goals, and design collaborations. Another main aim was to provide trauma-informed content to make people feel seen and safe while showcasing the brand. Clear CTAs required but gentleness essential.
This long-term client's recent review?
"I’ve been working with Heather for a few months, and will be for the foreseeable future. She’s been an incredible person to create with. She’s helped me with everything I’ve thrown her way, from website copy and ghostwriting to workbook editing, and the creation of a feelings & emotions wheel, to name a few... and all through the trauma-informed lens that's critical for my therapy practice. I wanted someone I could truly collaborate with, and who could write in a gentle, invitational way. Of course, Heather captured the essence of what I was wanting to convey. To put the cherry on top: Heather is so communicative, responsive, and willing to jump into whatever I send her. She’s collaborative, professional, and warm. Working with her has saved me time, taken stress off my plate, & simply been a joy."
3
3
Small Business - Cleanup and Personalized Direct Responses
Small Business - Cleanup and Personalized Direct Responses
A local business owner (South Africa) wanted to polish his responses to a customer competition and get people to collect vouchers. He loved the quick turnaround and how my direct response copyediting made each response feel unique to each client's submission.
This client's final review?
"Heather did an edit of our marketing pitch. Once one has written and re-written the content, you can get lost in the exercise and lose perspective on what works and how it will sound to potential clients. Furthermore, understanding how search function operates and what will stand out or sink below the digital fog all requires someone with both the understanding of language and internet functionality. Heather was able to efficiently cut through the clutter, correct incorrect or ambiguous grammar, and create a concise and professional narrative. "
4
4
Image 1: A typical CTA for this client's site upgrade
Image 2: Persuasive direct copy aimed at sponsors and investors
Business - Site Upgrade and Persuasive Copy for Investors
Business - Site Upgrade and Persuasive Copy for Investors
Local business wanted a more persuasive website overall that highlighted their values and value-adds for the communities they serve. Sustainability was a key focus.
Need top-notch writing and editing services? I'd love to hear from you.
Page updated
Google Sites
Report abuse