Topic Area 1: The media industry
Topic Area 1: The media industry
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1.1 Media industry sectors and products
1.1 Media industry sectors and products
Sectors of the media industry
Products in the media industry
- To include:
- Know the different sectors that form the media industry and how these are evolving
- Know the types of products produced by, and used in, different sectors
- Know that the same product can be used by different sectors
Sectors of the media industry
Sectors of the media industry
Traditional media which does not require internet and new media which does is the main way define the sectors.
Traditional media refers to ways of communication that existed before the internet and digital technologies.
This includes;
Printed media (newspapers, magazines)
Radio
Television
Film
Traditional media involves one-way communication, where professionals create content for the audience to consume without much interaction.
New media refers to digital forms of communication and content distribution that have emerged with the advent of the internet and advancements in technology.
This includes
Internet
Computer Games
Interactive Media
Digital publishing
New media often allows for two-way communication, enabling users to create and share content as well as engage with others in real time.
Products in the media industry
Products in the media industry
The products used within the media industry are not specific to a sector in fact they are interchangeable however AR and VR are new media only.
Both Film and Interactive media may use video clips and audio.
Video Audio and Music.
Animation
Special Effects
Digital images
Social Media
Computer Games
Comic books
Websites
Ebooks
Multimedia
AR&VR
1.2 Job roles in the media industry
1.2 Job roles in the media industry
Creative
Technical
Senior Roles
- To include:
- How each role contributes to the creation of media products
- Know the main responsibilities of each role in the creation of media products
- Know that some job roles are specific to preproduction, production or post-production phases
- Know that some job roles span multiple production phases
- Why the size and scale of projects/productions means that individuals may perform more than one role
- Does not include:
- Specific skills required for job roles
Creative Jobs
Creative Jobs
Creative jobs within the media sector encompass roles related to generating original content. This can include positions such as
animator
content creator
copy writer
graphic designer
illustrator/graphic artist,
photographer
script writer
web designer
Technical Jobs
Technical Jobs
Technical jobs within the media sector involve roles related to the maintenance, operation, and development of technical systems and equipment used in media production and distribution. This can include positions such as
camera operator
games programmer/developer,
sound editor
audio technician
video editor
web developer
These jobs are mainly used in the production of the products.
Senior Jobs
Senior Jobs
Senior jobs within the media sector typically refer to higher-level positions that involve leadership, strategic decision-making, and overseeing the overall operations of media organizations or departments. These roles may include titles such as
campaign manager
creative director
director
editor
production manager
These roles are about ensuing the right people are hired, placed in the correct place and check that tasks are carried out on time. They also check that the product is suitable and how effective the work has been.
In smaller companies, 1 person may do multiple roles e.g. they could be the photographer and the creative director however they do the responsibilities of that role.
The job role may work in one or span across all 3 phases of production. Especially the more senior roles.
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