EXPERIENCE:

Senior Social Media Manager  

2019 - Present

• Managed mixed teams of independent contractors and full-time employees dedicated to SEO marketing, data management and content strategy; improved employee retention by 87%

• Maintained a 90%+ rating on customer satisfaction surveys from consumers across social media platforms

• Developed and implemented a multi-channel marketing plan for existing product and new product launches; increased annual consumer memberships by 68%

Projects:

Search Engine Optimization Leadership

• Grew online sales by 47% through optimization of annual marketing budget allocation and investment into SEO team (2016)

• Invited by different seminars within and outside the university to discuss SEO; attended by a total of 600+ SEO professionals, market analyst, and senior managers

• Liaised with influencers and key bloggers to extend public relations initiatives; yielding 22% ROI improvements

OMM

• Grew online sales by 47% through optimization of annual marketing budget allocation and investment into SEO team (2016)

• Invited by different seminars within and outside the university to discuss SEO; attended by a total of 600+ SEO professionals, market analyst, and senior managers

• Liaised with influencers and key bloggers to extend public relations initiatives; yielding 22% ROI improvements