RENICA RYADI
Phone number↗️ | Malang, Indonesia | Email↗️ | LinkedIn↗️ | Portfolio and Study Cases↗️
Work Experience
Marketing Manager Assistant
Responsible for all digital marketing channel enablements for 5 business units, including SEO, online ads, and social media campaigns.
Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag Manager, Business Suite, and Meta Ads Manager.
Created strategies related to SEO, CRM, and performance marketing activities.
Standardized the reporting system for marketing activities for the C-levels using Workspace and Google Looker Studio.
Improved website performance (fulco.sg and fumo.sg) from 0 click to 1,300/month traffic view.
Initiated customers tracking systems from all marketing channels, using parameters and tracking tools (Google Tag Manager, Hotjar, UTM trackers).
Increased the organic conversion rates from 0 to 9 – 15%/month.
Diversified the conversion funnels through Facebook, Instagram, ads, and SEO.
Digital Marketing Strategist
Initiated and was responsible for all digital marketing channels, including SEM, online ads, and social media campaigns.
Handled all the analytics tools including Google Analytics, Search Console, Looker Studio, Tag Manager, Business Suite, and Meta Ads Manager.
Created strategies related to social media, CRM, and performance marketing activities.
Increased paid conversions using Google Adwords from 0 to 11%/month.
Improved brand presence on SERP from 100 SV/month to 360 SV/month in 8 months.
Initiated cmlabsclass, an online webinar to share SEO expertise for digital marketing communities.
Responsible for budget ads spent of IDR 5 – 10 mio ($300 – $700)/month and achieved 750% ROAS.
At the same time, was responsible for Storylabs’ initial enablement, a publication and backlink media from cmlabs.
Handled 12 websites in various niches, including tech, travel, finance, culinary, education, and tourism.
Led a cross-functional team consists of an SEO specialist, 5 content writers, a UI/UX, and 2 developers.
Increased the total traffic from 110K/month to 1 mio/month in 8 months.
Initiated Google AdSense and gained IDR12 – 15 mio ($800 – $1000)/month.
Initiated Google News indexing for 2 websites (KulinerKota.com and TiketResmi.com).
Initiated a new revenue channel using an online ticketing system.
SEO Content Editor
Responsible for OCBC NISP’s SEO content production (3500 – 4000 words/day).
Increased the website traffic from 96K/month to 1 mio/month in 8 months.
Led 2 content writers.
Jago Bahasa Inspira (Indonesia) — June 2019 – March 2021
Marketing Manager
Led 3 teams (branding, marketing, and sales) consists of 17 people in Jagobahasa.com.
Increased the brand exposure of Tiktok from 7K to 1 mio followers in 4 months and been chosen as Tiktok Creator Partners.
Improved the management system, job distributions, and reward recognitions.
Initiated collaborations with cross-niche brands like By.U (telecommunication and internet) and Schoters (scholarship and working abroad).
Responsible for budget ads spent of IDR 120 – 180 mio ($8000 - $11000)/month, decreased it in 4 months by 75%, and achieved the company’s breakeven point (BEP) in 3 months.
Marketing Strategist
At the same time, was responsible for creating marketing strategies for 2 other business units, Kampung Inggris LC and Annajah TBI School.
Content Manager
Responsible for 3 websites (kampunginggris.id, kampunginggrispare.info, kampunginggrislc.com) and the content production (4000 – 5000 words/day).
Increased the website traffic from 86K/month to 800K/month in a year.
Initiated multi-channel traffic sources from Instagram, Facebook, and Twitter (X).
Project Experience
Odin Digital (Hong Kong) — December 2023 – current
Freelance Digital Marketer
Responsible for digital marketing strategies and enablements for international brands (eg. Fittery, Gisser Jewels, Inabit AI, Bossnet), including SEM, social media ads, email marketing, and go-to market (GTM) research.
Feezy Agency (Switzerland) — December 2023 – current
Freelance Performance Marketer
Responsible for performance marketing activities for Switzerland local brands (eg. ISL School, Phida, Edirex).
Founder
Founding a not-for-profit organization to teach digital literacy for Indonesians.
Various Projects — December 2021 – current
Speaker/Lecturer/Mentor in Digital Marketing
Active as a speaker, lecturer, or mentor both on private and government project, including adplist, Harisenin Bootcamp, Universitas Negeri Malang, and Bank Indonesia.
Tools & Expertise
Performance marketing: Google Adwords, Meta Ads, Tiktok Ads, Google Analytics, Tag Manager, Hotjar, Ads 360, keyword and intent research, copywriting, ads planning, competitor research, data analysis and reporting, budget planning.
SEO: Ahrefs, Semrush, Google Search Console, Screaming Frog, Wordpress, Joomla, Shopify, Webflow, keyword research, content writing and editing, EAT, structure audit, rich result implementation.
CRM: Hubspot, Zoho, Mailchimp, Klaviyo, Meta Business Suite, funnel automation planning, funnel-based approach, community management, KOL research.
Programming & Data: CSS & HTML (basic level), Looker Studio, Microsoft Power BI, Sheets/Excel
Language: English (B2 level), Indonesia (native level)
Education
Universitas Negeri Malang (State University of Malang) – Indonesia
Bachelor of Management — August 2015 – December 2021