Last updated: July 21, 2026
This Privacy Policy explains how information is handled when you use Red Feather, an Android mobile game developed and published by Roberto Nicola Giampietro under the studio name Handmade Universe.
Red Feather is a free, ad-supported casual game intended for users aged 13 years or older. The game is distributed through Google Play and uses Google AdMob to display optional rewarded video advertisements.
Developer and controller for information handled directly by the game or through direct communications:
Roberto Nicola Giampietro
Studio name: Handmade Universe
Country: Brazil
Privacy contact: hmadeuniverse@gmail.com
Google and participating advertising technology providers may separately determine how they process information for advertising, measurement, security, fraud prevention, and related services, as described in their own privacy notices and contractual terms.
This Policy applies to the Android version of Red Feather distributed through Google Play.
Red Feather does not require users to:
• create an account;
• provide a name, telephone number, physical address, password, or payment-card information;
• use social login;
• upload user-generated content;
• enable precise location, camera, microphone, contacts, or photo-library access.
The game does not operate a developer-controlled player account database or cloud-save service.
Red Feather may store the following information locally on the user’s device:
• high score and gameplay progress;
• music and sound-effect preferences;
• gameplay and interface settings;
• privacy and advertising consent information made available through Google’s consent tools.
Handmade Universe does not upload the game’s high score, local progress, music settings, or gameplay settings to its own servers.
Local game information can generally be removed by using an available reset function, clearing the application’s storage through Android settings, or uninstalling Red Feather.
If you contact Handmade Universe by email, we receive the information you voluntarily provide, which may include:
• your email address and display name;
• the contents of your message;
• device, operating-system, or game-version information you choose to include;
• screenshots or other attachments you choose to send.
This information is used only to respond to support requests, privacy requests, legal inquiries, bug reports, security reports, or other communications initiated by you.
Email communications are handled using Google’s Gmail service. Please do not send passwords, financial information, government identification numbers, health information, or other unnecessary sensitive information.
Red Feather uses Google AdMob and the Google Mobile Ads SDK to display advertisements.
Depending on the SDK version, device, region, user choices, Google account or device eligibility, advertisement format, and AdMob configuration, Google and participating advertising technology providers may automatically collect, use, and share the following categories of information:
The device’s IP address may be collected and used to estimate the device’s general or approximate location.
Red Feather does not request precise GPS location.
This may include:
• application launches;
• taps and other interactions;
• advertisement impressions and clicks;
• rewarded-video views and completion events;
• information about how the application or an advertisement was displayed or used.
This may include information concerning the performance of the application or advertising SDK, such as:
• application or SDK launch time;
• technical errors or failures;
• hang or crash-related diagnostic rates;
• energy usage;
• similar operational and diagnostic information.
This may include:
• the Android Advertising ID;
• the App Set ID;
• where applicable, other identifiers related to accounts connected to the device.
The Advertising ID may be reset or deleted through supported Android privacy settings. Limited-advertising modes or application configuration may restrict the transmission of certain identifiers.
The App Set ID is not used by Handmade Universe to identify a player by name. Its use is subject to Google Play and Google SDK restrictions, including restrictions concerning advertising personalization and association with other identifiers.
Google and advertising technology providers may use technologies such as:
• mobile software development kits;
• local storage;
• cookies in advertisement or in-app-browser contexts;
• web beacons or pixels;
• IP addresses;
• advertising and device identifiers;
• similar technologies used for advertisement delivery and measurement.
Handmade Universe does not use a separate analytics or telemetry service for Red Feather. However, Google AdMob processes application and advertisement interaction information for advertising, analytics, reporting, security, and fraud-prevention purposes.
Information processed through AdMob may be used for purposes including:
• displaying personalized, non-personalized, limited, or contextual advertisements;
• loading and delivering rewarded video advertisements;
• recording advertisement impressions, clicks, views, and completion events;
• granting or validating the in-game reward associated with a completed rewarded advertisement;
• limiting how often the same advertisement is displayed;
• measuring advertising performance and producing aggregated reports;
• maintaining and improving the reliability of advertising services;
• detecting and preventing fraud, abuse, invalid traffic, and security incidents;
• complying with legal and regulatory obligations.
Handmade Universe may receive aggregated AdMob reports, such as advertisement impressions, estimated advertising revenue, advertisement-unit performance, and broad geographic or technical statistics.
Through ordinary AdMob reporting, Handmade Universe does not receive the user’s Google password, precise home address, payment-card information, or a directly identifying Google profile.
Depending on applicable law, consent, device and account settings, age-related eligibility determined by Google, and the available advertisement inventory, Google may serve:
• personalized advertisements, selected using interests, prior activity, advertising identifiers, or advertising profiles where permitted;
• non-personalized advertisements, selected mainly using contextual information, broad location, and the current application or advertisement context;
• limited advertisements, using restricted processing when consent for certain storage or personalization purposes is unavailable;
• contextual or technical advertisement delivery necessary to transmit, render, secure, measure basic delivery, prevent fraud, or comply with law.
Refusing personalized advertising does not necessarily prevent all advertisements or all processing. Information may still be processed for contextual delivery, frequency capping, aggregated reporting, security, fraud prevention, legal compliance, and technical operation.
Red Feather uses Google’s User Messaging Platform or another Google-certified consent-management mechanism configured through AdMob Privacy & messaging.
Where required or made available based on the user’s region and applicable rules, the privacy form may allow the user to:
• consent to or reject advertising purposes that require consent;
• review advertising purposes and providers;
• change or withdraw previously provided consent;
• opt out of sale, sharing, or targeted advertising where applicable;
• request non-personalized, limited, restricted, or other available privacy treatment.
Using Red Feather does not, by itself, constitute consent to personalized advertising.
When a privacy-options form is available, users can reopen it from:
Options → Privacy Choices
The Privacy Policy remains separately accessible from the game’s Options menu.
Withdrawing consent does not affect processing that was lawful before withdrawal. It may also not prevent limited processing necessary for security, fraud prevention, legal compliance, or technical advertisement delivery.
Users may additionally manage Google advertising preferences through Google’s advertising controls and may reset or delete the Android Advertising ID through supported Android settings.
After the player loses all available lives, Red Feather may display a time-limited “Save the Red” option.
If the player affirmatively selects this option, the game may show an optional rewarded video advertisement in exchange for an in-game continuation or rescue opportunity.
Rewarded video advertisements are implemented under the following principles:
• watching the advertisement is optional;
• the action required and the in-game benefit are presented before the advertisement;
• declining, dismissing, or not selecting the advertisement does not prevent the player from returning to the game’s normal menu or restart flow;
• the advertised reward is granted only after the required rewarded-ad completion event is received;
• the reward can be used only within Red Feather;
• the reward has no real-world monetary value;
• the reward is not transferable and cannot be exchanged for cash, cryptocurrency, gift cards, or other real-world consideration.
Handmade Universe is responsible for granting the in-game reward and does not represent that Google sponsors, endorses, or guarantees the reward.
Information may be processed by:
• Google;
• Google affiliates;
• advertisers;
• bidding or advertising technology providers;
• measurement and reporting providers;
• security and fraud-prevention providers;
• other providers selected or made available through the AdMob configuration.
For users in the European Economic Area, United Kingdom, and Switzerland, the Google privacy form displays the advertising providers involved in the applicable consent process, together with information about their purposes and privacy practices.
Because Google and the available advertising providers may change over time, the provider list shown through the current Google privacy form is the authoritative current list for the applicable user and configuration.
For more information, review:
• How Google uses information from sites or apps that use Google services
• Google Advertising Technologies
• Google Business Data Responsibility
• Google Ads Controller-Controller Data Protection Terms
• Google information about advertising technology providers
Where applicable law requires a legal basis, Handmade Universe relies on one or more of the following bases for information it controls directly:
• Consent: where the user has provided valid consent for a specific purpose, including advertising-related purposes where required.
• Performance of a requested service or action: where processing is necessary to respond to a support request or provide an optional feature selected by the user.
• Legitimate interests: where permitted, for responding to communications, maintaining the game, protecting security, preventing abuse, detecting fraud, keeping necessary compliance records, and establishing, exercising, or defending legal claims, provided those interests are not overridden by the user’s rights and freedoms.
• Legal obligation: where processing is necessary to comply with applicable law, regulatory duties, or valid legal process.
Google and other advertising providers determine the legal bases for processing for which they act as independent controllers or equivalent responsible organizations. Their legal bases are described in the Google privacy form and their respective privacy notices.
Handmade Universe does not sell names, email addresses, or player profiles for monetary payment and does not operate as a data broker.
Information may nevertheless be disclosed or made available to:
• Google and advertising technology providers for advertisement delivery, measurement, analytics, security, and fraud prevention;
• Gmail and related service providers used to receive and respond to user communications;
• professional advisers where reasonably necessary;
• competent authorities or other parties where required by valid law, legal process, security needs, or protection of rights;
• a successor if the game or studio is transferred, reorganized, merged, or acquired, subject to applicable notice and legal safeguards.
Some United States privacy laws define disclosures for cross-context behavioral advertising as a “sale,” “sharing,” or “targeted advertising,” even when no money is paid for personal information.
Where such laws apply, eligible users may exercise available opt-out choices through Options → Privacy Choices or another method described in this Policy.
Local high scores, gameplay progress, preferences, and settings remain on the device until they are reset, the application’s storage is cleared, or Red Feather is uninstalled.
Emails and related correspondence are retained only for as long as reasonably necessary to:
• respond to the request;
• maintain appropriate support or compliance records;
• resolve disputes;
• prevent fraud or abuse;
• comply with legal obligations;
• establish, exercise, or defend legal claims.
These records are periodically reviewed and deleted or anonymized when they are no longer reasonably necessary.
Information processed by Google or another advertising provider is retained according to that provider’s privacy policy, user choices, security requirements, and legal obligations.
Red Feather does not create a player account. Therefore, there is no Red Feather account to delete.
Users can remove local game information by resetting the game, clearing application storage, or uninstalling Red Feather.
Users may request deletion of eligible information controlled directly by Handmade Universe by contacting hmadeuniverse@gmail.com.
When information is controlled solely by Google or another advertising provider, Handmade Universe may direct the user to that provider’s privacy controls or request channel.
Handmade Universe limits the personal information it handles directly and uses reasonable administrative and technical measures to protect user communications and privacy requests.
Access to the privacy and support email account is restricted and protected using Google account security controls.
Google states that information collected by the Google Mobile Ads SDK is encrypted in transit using Transport Layer Security.
No mobile application, advertising network, internet transmission, email service, or electronic storage method is completely secure. Absolute security therefore cannot be guaranteed.
Red Feather is intended for users aged 13 years or older and is not directed to children under 13.
The game does not ask users to enter or verify their date of birth and does not use an in-game age screen.
Users who are below the age at which they may independently consent to data processing in their jurisdiction should use Red Feather only with the authorization or involvement of a parent or legal guardian where required by law.
Handmade Universe does not knowingly request names, email addresses, telephone numbers, physical addresses, or other directly identifying information from children through the gameplay experience.
Google may independently restrict personalized advertising based on the user’s Google account, device, region, consent status, or eligibility under Google policies.
A parent or guardian who believes that a child has provided personal information directly to Handmade Universe may contact hmadeuniverse@gmail.com so that the matter can be reviewed and appropriate action taken.
The Google Play target-audience declaration and the game’s content rating are separate from consent to advertising data processing.
For users in the European Economic Area, United Kingdom, and Switzerland, this Policy is intended to provide information relevant to the GDPR, UK GDPR, applicable ePrivacy rules, the United Kingdom Privacy and Electronic Communications Regulations, and applicable Swiss data-protection law.
Where required, Red Feather uses a Google-certified consent-management platform integrated with the applicable IAB Transparency and Consent Framework.
Consent is requested where legally required for access to or storage of relevant information on the device and for the collection, sharing, or use of personal data for personalized advertising.
Depending on the applicable law and processing, users may have the right to:
• access personal data;
• correct inaccurate personal data;
• request deletion;
• request restriction of processing;
• object to processing based on legitimate interests;
• withdraw consent at any time;
• receive eligible personal data in a portable format;
• lodge a complaint with the competent data-protection authority.
RIGHT TO OBJECT: Where processing is based on legitimate interests, eligible users may object by contacting Handmade Universe. Users may also use Privacy Choices to object to or withdraw applicable advertising choices.
Advertising selection may involve automated analysis or profiling by Google or advertising providers. Handmade Universe does not use such processing to make decisions that produce legal or similarly significant effects concerning a player.
Personal information is not required to create a Red Feather account because the game has no account system. Network processing required for the selected advertising mode is inherent to the ad-supported version of the game.
For users in Brazil, this Policy is intended to provide transparency under the Lei Geral de Proteção de Dados Pessoais — LGPD, Law No. 13,709/2018.
Depending on the processing, applicable legal bases may include consent, legitimate interests, performance of a requested service, fraud prevention, exercise of rights, and compliance with legal or regulatory obligations.
Subject to the LGPD and applicable exceptions, users may request:
• confirmation of processing;
• access to personal data;
• correction of incomplete, inaccurate, or outdated data;
• anonymization, blocking, or deletion of unnecessary or unlawfully processed data;
• portability where legally and technically applicable;
• information about sharing;
• information about the consequences of refusing consent;
• withdrawal of consent;
• deletion of data processed on consent, subject to legal exceptions;
• review of applicable automated decisions;
• submission of a petition to the Brazilian National Data Protection Authority (ANPD).
Handmade Universe provides hmadeuniverse@gmail.com as its privacy communication channel.
This section applies where Handmade Universe is subject to a comprehensive United States state privacy law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act and other applicable state privacy laws.
The following categories may be processed:
• identifiers, such as IP address, Advertising ID, App Set ID, and email address if the user contacts Handmade Universe;
• internet or electronic activity, such as application launches, taps, advertisement impressions, clicks, rewarded-video views, and interactions;
• approximate geolocation inferred from IP address;
• device and performance information, such as diagnostic and operational information;
• advertising information, such as impressions, engagement, completion events, and aggregated advertising reports;
• correspondence and information voluntarily included in support or privacy emails;
• advertising inferences or audience segments created by Google or advertising providers when personalized advertising is permitted.
Information may be obtained:
• automatically from the device and advertising SDK;
• from Google or participating advertising providers;
• directly from the user when the user contacts Handmade Universe.
The categories above may be used for:
• advertisement delivery and measurement;
• analytics and aggregated reporting;
• rewarded-ad functionality;
• application and advertising security;
• fraud and invalid-traffic prevention;
• support and communication;
• legal compliance;
• maintenance and operation of the game and advertising services.
Handmade Universe does not sell personal information for monetary payment.
Advertising-related disclosures may qualify as sale, sharing, or targeted advertising under certain state laws. Eligible users may opt out through Privacy Choices where the applicable Google privacy form is available.
Google’s United States state privacy message may use supported privacy signals and restricted-data-processing mechanisms in accordance with the user’s region and the AdMob configuration.
Depending on the user’s state and the law applicable to Handmade Universe, users may have rights to:
• confirm processing and access personal information;
• know the categories, sources, purposes, and recipients of personal information;
• correct inaccurate personal information;
• request deletion;
• obtain a portable copy of eligible information;
• opt out of sale, sharing, targeted advertising, or certain profiling;
• limit certain uses of sensitive personal information where applicable;
• receive equal service and not be unlawfully discriminated against for exercising privacy rights;
• appeal a denied request where applicable law provides an appeal right.
Red Feather does not intentionally collect sensitive personal information for the purpose of inferring characteristics about users.
Requests or appeals may be sent to hmadeuniverse@gmail.com. Handmade Universe may request information reasonably necessary to verify a request. An authorized agent may submit a request where permitted, subject to appropriate proof of authorization.
Users in other countries or regions may have rights under applicable privacy laws, including rights of access, correction, deletion, objection, consent withdrawal, complaint, and information about international transfers.
The availability and scope of each right depend on:
• the user’s jurisdiction;
• whether Handmade Universe or a third party controls the relevant information;
• the legal basis for processing;
• applicable exceptions.
Requests concerning information controlled directly by Handmade Universe may be submitted to hmadeuniverse@gmail.com.
Handmade Universe is located in Brazil.
Google and other advertising or service providers may process information in Brazil, the United States, the European Union, and other countries whose data-protection laws may differ from those of the user’s country.
Where required, international transfers are handled using mechanisms described by the relevant provider, which may include:
• adequacy decisions;
• standard contractual clauses;
• contractual or organizational safeguards;
• recognized data privacy frameworks;
• other legally permitted transfer mechanisms.
Information about Google’s international data-transfer practices and safeguards is available through Google’s privacy and business-data-responsibility resources listed in Section 10.
Advertisements may open third-party websites, applications, Google Play listings, or in-app-browser pages.
These third-party services are not operated or controlled by Handmade Universe. Their data practices are governed by their own privacy policies, consent interfaces, security practices, and terms.
Handmade Universe is not responsible for the privacy practices or content of third-party services opened through an advertisement.
This Policy may be updated when:
• Red Feather’s features change;
• the advertising integration or SDK changes;
• additional service providers are introduced;
• Google Play or AdMob requirements change;
• applicable privacy laws or practices change.
The revised Policy will be published at the same publicly accessible URL and the “Last updated” date will be changed.
Where appropriate, material changes may also be communicated through the game or Google Play listing.
For privacy questions, support requests, deletion requests, rights requests, complaints, or appeals:
Roberto Nicola Giampietro
Handmade Universe
Brazil
Email: hmadeuniverse@gmail.com