Traditionally the club followed a policy (similar to that of its rival Athletic) of signing only Basque players, before signing Republic of Ireland forward John Aldridge in 1989. While a strong Basque contingent has been retained among its players, nowadays both non-Basque Spaniards and foreign players are represented at the club. Its youth section subsequent to the all-Basque era has still been very successful in developing internationally renowned players, such as World Cup winners Xabi Alonso and Antoine Griezmann.[4]
Real Sociedad was a founding member of La Liga in 1929. The team came fourth with Francisco "Paco" Bienzobas finishing as the top scorer. The team's name was changed to Donostia Club de Futbol in 1931 with the advent of the Second Spanish Republic, but changed back to Real Sociedad after the Spanish Civil War in 1939. The team has generally fluctuated between the Primera and Segunda divisions, in one period (during the 1940s) managing to be relegated and promoted seven times. Around that time, the sculptor Eduardo Chillida was the team's goalkeeper until injury put a stop to his football career.
Real Sociedad
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For many years, Real Sociedad followed the practice of its Basque rivals Athletic Bilbao of signing only Basque players. It abandoned the policy in 1989 when it signed Irish international John Aldridge from Liverpool.[18] Aldridge scored 16 goals in his first season to be the club's top scorer,[19] and fourth-highest scorer of the entire league as La Real finished fifth.[20] In 1990, La Real signed an English striker, Dalian Atkinson of Sheffield Wednesday,[21] who therefore became the club's first black player.[22] He scored 12 goals in his first season, second at the club only to Aldridge's 17.[23] That was Aldridge's final season at La Real, and he left to play in the English 2nd tier at Tranmere Rovers, while Atkinson left to join top-flight Aston Villa.
On 9 September 2006, Real Sociedad played its 2,000th La Liga match. That same season, they were relegated from La Liga, finishing 19th and ended a 40-year streak there, their longest ever stay in the top flight. On 9 July 2007, former Welsh international and Fulham manager Chris Coleman was appointed as the new club coach, on the recommendation of former Real Sociedad manager John Toshack, an important board member at the club.[33] Coleman resigned on 16 January 2008.[34]
On 10 November 2014, Real Sociedad announced David Moyes as the chosen manager to replace Jagoba Arrasate, who was sacked following a series of poor results.[36] Moyes became the sixth British manager in the club's history, however he was sacked 9 November 2015 after falling to 16th in La Liga.[37] Later that day, he was replaced by Eusebio Sacristn.
Sacristn signed an initial contract until 30 June 2017.[38] His contract was renewed in 2017, but Sacristn was ultimately dismissed after a string of poor performances left that 15th in the table and drawn into a relegation battle.[39] Aiser Garitano became the next head coach, having arrived from Legans.[40] He lasted only seven months before being dismissed, with the team also in 15th place, with only five wins in his seventeen league matches.[41]
Garitano was succeeded by reserve team manager and local boy Imanol Alguacil on 26 December 2018.[42] During his tenure, he oversaw an attacking style of play combining pace, precision, power, and exuberance.[43]
The club's name means "Royal Society of Football" in Spanish. The club's name was changed to Donostia Club de Futbol in 1931 with the advent of the Second Spanish Republic, but changed back to Real Sociedad after the Spanish Civil War in 1939. The club is nicknamed in Basque as Erreala or the txuri-urdin ("white-blue" due to the colours of their kit). The colours stem from the flag of San Sebastin: a blue canton on a white field.
The Spanish Centro de Investigaciones Sociolgicas (Centre of Sociological Investigations) found out that of 2,473 adults interviewed in 49 provinces in 2007, 1.3% of the Spanish population have more feelings for Real Sociedad than any other club, and 1.5% have more feelings for La Real than any other club apart from their favourite.[51]
In a more digitised world where entertainment is more important than ever, football clubs are looking to build closer connections with fans through technology, offering different and unique experiences that bring supporters closer to the action.
The San Sebastian club wanted to pay tribute to its 'One Club Man' initiative, which honours the players who have spent their careers with the same team. By purchasing the One Club Man scarf, which comes equipped with NFC technology, followers can access a world of exclusive offers at the touch of a button.
The main objective of the project, Iraola notes, "is to improve the interaction with our fans and provide them with technological tools that enrich their relationship with the club." Beyond real-time notifications, the club plans to incorporate a host of new experiences into the technology over the coming years, starting with the ability to access the stadium and parking facilities.
The reform of Anoeta, which continues through this summer, has brought with it a world of opportunities for Real Sociedad in the field of technology. The club will continue working on improving the fan experience but will work in step with fans to bring these changes about.
Iraola adds that there will probably be "more surprises in the short and medium term" but that fans will also need to adjust. It will take time to build a technology culture among fans and for them to internalise that, through technology, your experience in Anoeta will improve exponentially," he adds. 152ee80cbc
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