Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The Profile of Home Buyers and Sellers reported that 51% of buyers found the home they purchased on the internet. Including powerful visuals in your home listings is paramount to standing out and generating more leads.

Real estate mogul Barbara Corcoran began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.


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We recommend watching their videos to learn how you can create a real estate brand on YouTube and see expert videography in action. The videos show how rooms flow together and the company zooms in on the details that might not be captured with real estate photography. The cinematographer makes an excellent use of light to create contrast, highlight details, and make the rooms look more appealing.

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

Doksimon Homes is a Ghanaian real estate company that specializes in luxury real estate in Accra. Each listing video provides a cinematic overview of the home, and the owner of the company, Michael Doksimon, invites viewers to subscribe, right away including an unmissable call-to-action.

Amy Youngren excels in real estate marketing through her videos. Indeed, she was previously named one of Inman's 100 most influential real estate leaders. In each video, she describes the main selling points of the home and the neighborhood.

Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. You can tell her clients feel comfortable working with her.

Realtor Lyndsey Wynn does a great job at this in the video below. She puts the customer's needs first, helping build trust and connect with the viewers from the get-go. And while she talks about herself and her many career paths, she ties everything to providing value to her customers and being receptive to their needs. In short, she comes across as a warm, friendly realtor who keeps the prospect at the center of everything she does and goes above and beyond to deliver results.

As a real estate agent, you cannot hope to sell properties if you don't list them for potential buyers to see. But the days of boring old listings with hard-to-see pictures are long gone, and video listings are making inroads. This is because video listings give viewers a more holistic look at the property and make the decision-making process easier.

This is a great way to generate credible leads because only people who really want to buy or sell are likely to contact her. And once she gains their trust by helping them with the correct valuation, they are most likely to stick with her as their realtor.

Educational videos are the best ways to build a long-term relationship with your potential clients without actually coming across as salesy. Why is that? Because you provide information and assistance on a subject that is a pain point for several people entering the real estate market to buy or sell homes.

For example, in this post, Rick Baker addresses a burning question in the real estate market, i.e., "how to buy a house if the purchase is contingent upon selling the existing property?" He tackles his prospects' exact problems with detailed, helpful tips. And even though the video is long, Rick breaks down the tips into bite-sized pieces, so his prospects can follow along without getting bored.

According to a study, listings with virtual tours got 87% more inquiries than listings without a virtual video tour. Virtual tours can really help you improve the quality of your leads as well as your conversions.

Open houses can be really effective in generating new leads, provided people show up. And creating a video invite for your open house is a great way to generate more buzz about the event and invite more people to come.


In the following open house invite, realtor Mikayla Girodat highlights the benefits of the house ,i.e., plenty of room for everyone (including pets) to have fun, so prospects are encouraged to check out the property.

For example, realtor Harvir Sandhu takes us through the properties he sold in the last month, along with details of how long it took to sell them and the number of offers each home received. These details showcase his prowess as a realtor and tell his prospects that he's their guy if they want their townhouses sold in a record amount of time.

You can get creative with your videos here. One option is to showcase a single property you've sold and discuss its features and benefits. Alternatively, if you deal in a particular real estate segment, you can also create a montage or collage of videos showcasing different properties you've sold. Add important information about the features of the properties, the pricing range, the neighborhood etc. End with a compelling offer and a CTA on how prospective house sellers can get in touch with you.

As the real estate trends keep changing, it's important to stay up to date on what's happening in the market and provide your clients with valuable information so they can make well-informed decisions about real estate.

Since Ryan showcases his knowledge and makes everything easy to understand, prospects are more likely to go to him for help as it makes him come across as a knowledgeable realtor who will take calculated decisions that will get the best results for his prospects.

Giving regular updates is a great way to stay on top of your game and not end up buried under busy work. A reliable way to do so is by using Invideo's housing market update template, created specifically for the realtors.

This real estate video guide will help you figure out the types of videos you should post to get more engagement and enquiries for your business. However, video marketing is only a small part of your overall marketing strategy so take a look at this real estate marketing plan article to learn how to create a strategic marketing plan for your business.

Video Real Estate Agency, has investment, farms, acreage, commercial, hunting, residential and Spring River property for sale in Hardy, throughout Sharp County, north central Arkansas and north east Arkansas. We specialize in properties for sale on Lake Sherwood, Spring River and South Fork River. We are the only real estate brokerage firm in downtown Hardy. We are especially knowledgeable in Delta row crop farms, hunting, ranching, water front, investment properties in north central & northeast Arkansas. We know this land and the potential that await both men and women interested in our state's outdoor recreation & land investment and waterfront resources. Arkansas is rich and bountiful in wildlife such as elk, whitetail deer, wild turkey, bear, quail and waterfowl offering the avid sportsmen and sportswomen unlimited recreational opportunities. North Central Arkansas' spring fed river and lakes offer water recreational activities such as trout fishing, kayaking, canoeing, skiing & white water rafting. Arkansas has moderate weather, yet four distinct seasons. We invite you to visit our office on Main Street, downtwown Hardy. Our Professional staff will go "the extra mile" to assist you in your Arkansas real estate investment. View our properties day or night, 24/7 in our lighted window display. Our brokerage firm, brokers & sales associates are members of Tri-County Board of Realtors, Arkansas Realtors Association and the National Association of Realtors.

I used to film real estate back in 2011, and we were charging $400 - $800+ on average depending on size. Charging any less seems crazy to me. Is this guy an outlier or has the real estate video market really died?

Viral and funny real estate videos are a surprisingly big deal on YouTube. We searched through as many funny videos as we could find and came up with the Top 20 Funniest Real Estate Videos Of All Time. Enjoy!

Hilarious real estate agent Scott Robeson records himself while in the car and makes many funny jokes that will have you laughing non-stop. His sense of humour is loved by many which is why he also has thousands of subscribers!

An excellent skit by Kristina Smallhorn, where she imitates many clients mashed together while showing them a home. She is giving us a snippet of what comedy is in real estate. Definitely worth watching!

This hilarious video is about a real estate agent following up with her client to see how she likes the new home she bought but ends in a very funny and unexpected way which will surely have you laughing.

In this comedic video, Jason Campbell really shows off his awesome personality while dropping some pretty funny jokes. His jokes are subtle but still affective and will make you chuckle once you watch this video!

Why this video works: Home warranties are one of those real estate topics that most people only think they understand. Peter has so much energy in his video and gets right to the point quickly. This video is less than three minutes long, which encourages engagement for the entire duration.

The biggest thing about these videos is getting the attention of your audience with your titles. If you need some help writing great FOMO titles, check out our deep-dive guide to real estate copywriting below:

Why this video works: Ryan Serhant spent the last decade building the most recognizable personal brand in real estate. Everything he puts out, including this video, highlights that personal brand.

Even though you may try your best to answer every new lead with a personal phone call, reality can sometimes get in the way. You could be driving, at a closing, sleeping, or making your daughter breakfast. This is why a personal agent introduction video is another marketing tool every Realtor should have in their arsenal. e24fc04721

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