Role: script writing, piece to camera, production
24k views, 440 likes
Role: Collaboration outreach, copywriting
288k views, 9,350 likes
I’m an experienced journalist, marketer and creative producer with over a decade experience working across campaigning, digital strategy, audience engagement and stakeholder communications. A UTS Communications (Journalism) graduate, I’ve worked across Australia and Spain in government, global NGOs, SaaS, media and creative industries, delivering media and assets from breaking news and editorial campaigns to digital assets, engagement strategies and end-to-end creative projects.
My work has generated measurable results: growing Instagram reach by 180% for Avaaz, producing a video asset that surpassed 5.5M views, increasing Transport for NSW newsletter readership by 15%, lifting community engagement by 15% for a major government client, and contributing to Salesforce’s award-winning B2B content campaign. I’ve also built stakeholder networks from the ground up, managed communications across complex organisations, and developed content for clients including Salesforce, DocuSign, TAFE NSW and NSW Government agencies.
I’m solution-oriented and highly adaptable, with a strong ability to learn new platforms, CMS and creative tools quickly. I’ve taught myself programs including InDesign and Photoshop to deliver project-specific communications. I’ve delivered social listening and analysis reports, adhered to SEO best practices while producing content, delivered on social and engagement strategies and used my networks across video production and journalism to deliver bespoke media. While writing and editing remain my core strengths, I’m equally passionate about storytelling through photography, video, audio and live creative production—having produced events, curated visual projects and co-founded a South Asian arts showcase that raised more than $5,000 for charity across three events.
My editorial rigour and strategic stakeholder engagement turn complex ideas into clear, compelling and audience-focused outputs.
Producing content and analysing channel health across multiple Meta and non-Meta platforms, primarily Instagram, Facebook, TikTok and LinkedIn. I worked closely with senior campaigners to deliver bespoke communications to our 1.7M member audience through producing videos, sourcing talent and videographers internationally, copywriting and analysing content performance to tailor production needs. I also attributed to bespoke organisational engagement strategies while analysing social dashboards.
Case Study: Local networking to celebrity activists
I connected with a local activist on hunger strike for Palestine in Barcelona via a casual conversation with a friend who mentioned her name when I shared my campaign experience.
After shooting a video of her calling on the European Union to break the humanitarian blockade on Gaza while on hunger strike, I reached out again in search of additional b-roll footage.
This activist then connected me with a videographer, Gulcin Beker, who was coincidentally, sailing to Gaza that month to break the blockade and deliver aid.
Within a week, I employed Gulcin to deliver a suite of bespoke video content throughout the flotilla journey, with interviews from prominent celebrity activists including Yasemin Acar, actor Adele Haenel, model Sofia Aparicio and activist Thiago.
Our videos have been shared and collaborated with by the official 1M+ Global Sumud Flotilla Account, Yasemin and Celebrities 4 Palestine – who since have connected us with climate activist Greta Thunberg. I recently helped coordinate and produce socials for a stunt Greta was involved in and subsequently crossposted the reel to her feed.
As a writer, dancer and poet, I had been involved in Sydney, Australia’s arts scene for five years when I identified a market gap for South Asian focussed-events celebrating their unique cultural talents.
In November 2020, myself and my Red Dot Revolt co-founder came to the table with a suite of contacts each and began outreach.
In May 2021, we independently produced our first showcase, and raising over $1800 in donations for various charities, changing the face of Sydney’s South Asian creative scene.
From there, we've grew year on year, and continue to grow our brand offline as we expand globally. Across four sold out shows, we've raised over $5000 for various charities in Australia and internationally.
Red Dot Revolt remains Australia's first and only non-profit South Asian creative showcase.
Red Dot Revolt From inception to impact.pdf
2017: With fellow KACSI Scholarship Winner, Jes Washington, behind the scenes preparing for our PTC at the Korean Broadcasting System studios
2023: With my exhibition 'dusri zameen' at NSW State Library for Sydney World Pride
2022: My colleagues Alyse Phillips, Skye Jamieson and I celebrating our Consult Australia Client Service Excellence Award nomination for our work at SMEC with the Department of Planning and Environment
Hosting my first radio show at UTS' 2SER on independent female artists in 2015
With my Vertigo Magazine 2016 editing team, Rush, after our campaign win
2018: Poster from my first spoken word performance, curated by artist Gianna Hayes
2018: A still from my performance at Sydney Fringe Festival, curated by DJ Flywaves
2023: Co-feature for the April Westside Poetry Slam
2020 and 2021: Revolution Renegade performances at TWO80 Cabaret and Darlinghurst Theatre Company
2021: Oration for Scratch by Griffin Theatre, sharing new spoken word works
2018: My first time performing poetry at the southern hemisphere's largest poetry slam with BPS, securing my place at the Grand Finals
2019: Performing my poem 'paper fences' at Bankstown Poetry Slam's Social Justice Slam, featuring author Amani Haydar
