As good as this lure is out of the box, I do make two changes before I start fishing. First, I add a split ring or a snap to the nose eye. I think that gives it a better shimmy on the jerk. Second, I replace the rear treble hook with a feathered one, same size.

Rapala (/rpl/ RAP--lah)[1] is a manufacturer of fishing lures and other fishing related products. It was founded in Finland in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating.[2] He created the lure in order to try and catch a pike. The floating minnow lure later, once the Rapala company was created, went on to become the first Rapala lure .


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Rapala's American subsidiary, Rapala USA, is based in Minnetonka, Minnesota.[6] Design and development teams in the US and Finland work together to develop new lures or modify existing ones for changes in fishing tackle. The company still follows Lauri Rapala's practice of hand-testing each lure produced to make sure it performs as intended.[4] Their products are sold consumer-direct via eCommerce as well as through retailers including Bass Pro Shops and Cabela's in the United States.[6]

Rapala owns a 60 percent stake in 13 Fishing, has exclusive rights to the Okuma fishing brand in Europe and Russia,[7][8] and sponsors a number of professional fishermen.[9][10][11][12] Rapala CEO and President Nicolas Cederstrm Warchalowski believes Okuma acquisition will embark the group on a growth journey and he is also open for new acquisitions after the pan-European Okuma launch in 2022.[8]

Products made by Rapala include fishing lures, crankbaits, jigging lures, lipless crankbaits, surface poppers, filet knives, fishing rods, reels, braided fishing line, fishing and hunting knives, apparel and other fishing related products.

In 1974, after the passing of Lauri Rapala, the company was passed on to his sons Risto, Esko and Ensio, who had all been involved in the company's business for a long time. It was during this time that Rapala was reformed into a limited company, Rapala Oy. In 1982, the company released the lure Shad Rap, which led to an immense rise in demand. The Shad Rap still remains one of the company's best-selling lures. In the beginning of the 1990s, Rapala acquired the distribution company Normark Scandinavia, marking a major expansion for the company. In 1995, the Rapala family sold Rapala's stocks to a new company founded by six members of the Rapala family, the management of the Rapala company, Bankers Trust and its subsidiaries and funds managed by CVC Capital Partners Europe. In 1999, Rapala acquired Storm Manufacturing Company, the plastic-lure manufacturer. This was the company's first major acquisition since the purchase of the Normark companies in the early 1990s. In 2000, the company successfully expanded into different fishing accessory products, including pliers, forceps, clippers, scales, hook removers and hook sharpeners. In November 2000, Rapala was approached by the French hook manufacturer VMC. The negotiation ended in Rapala purchasing VMC. As a result, the company's name shifted from Rapala Normark Corporation to Rapala VMC Corporation, the name by which it is known today.[16][14]

2005 marked a start for an era of strong growth for Rapala, with the company acquiring and establishing distribution companies in South Africa, Australia, Malaysia, China, Thailand and Switzerland. Furthermore, the company acquired the lure manufacturer Luhr Jensen in the USA, knife manufacturer Marttiini in Finland, fishing line supplier Tortue in France and cross-country ski manufacturer Peltonen in Finland. Thereafter, Rapala has established a lure factory and several distribution centers in Russia, a distribution company in Korea and acquired the Terminator spinner bait business in the USA. In 2016, Jorma Kasslin, who had acted as the CEO for the company since 1998, left the position and took position as the president chairman. Kasslin's position was filled by Jussi Ristimki, the previous executive vice president of the company. In 2020, Nicolas Cederstrm Warchalowski was appointed as the new President and CEO of Rapala VMC. The company's latest acquisition took place in 2021 when Rapala purchased rights to the Okuma brand in Europe and Russia.[8]

In 2020, Rapala VMC Corporation launched its new sustainability strategy, with the aim of being one of the world's leading fishing tackle companies in terms of sustainability by 2024. By 2023, the company aims to introduce 100% lead-free wobblers, to further reduce the amount of plastic used in lure packaging, to release new plastic-free packaging for multiple product categories and brands, and to shift to renewable energy in all of its lure production units. Rapala has taken the carbon footprint of their lure production as one of their key performance indicators that is assessed on a regular basis. Even before aligning the sustainability strategy, the company has been active in identifying and minimizing its negative impact on the environment. The company's sustainability actions have included minimizing waste resulting from production processes, using sustainable raw materials, and minimizing air transportation. The company's lure manufacturing units in Finland and Estonia shifted to renewable energy in 2020, with Marttiini's factories following in 2021.[17] In 2021, Sufix, a line-manufacturing brand under Rapala, launched the Sufix Recycline Monofilament fishing line, the first fishing line to be made of 100% recycled materials.[18]

The pair of pliers in these photos has gone saltwater fishing with me numerous times and I have never had an issue with them not working or rusting shut. My dad paid like $40 for some fancy pair of pliers that were supposedly rust free and they were toast after just a few days at the beach.

One of the big complaints with fishing games of the past was the need to purchase a separate controller to accurately simulate the mechanics that are such a big part of the sport. The Nintendo Wii's unique control doesn't have that problem because the Wii Remote is a natural substitute for the traditional rod-and-reel controller. Unfortunately, the unresponsive controls and monotonous gameplay in Rapala Tournament Fishing, the first full-fledged fishing game to take advantage of the Wii Remote, don't make it worth a cast.

Rapala has a number of gameplay modes to play through, including free fishing, arcade mode, and time trials, all of which are as straightforward as their names imply. The most compelling mode in the game is tournament mode. Here, you start out by creating a profile, picking an avatar from a handful of rugged-looking types, and entering in various tournament events. The tournaments are all grouped by type, such as weight challenges, length challenges, and so on. To move onto the next tournament in the line, you'll need to finish in the top 10 of all the events in the current tournament. The events are typically organized by fish species--such as a largemouth bass or crappie challenge--and, for the most part, the lakes and rivers you compete in will serve up the exact type of fish you want. In fact, only rarely will you haul up anything other than the exact species of fish you're looking for, though the size or weight of the fish don't always fit to the event requirements.

The controls in Rapala might seem overwhelming at first, but even nonfisherman will figure out the mechanics pretty quickly. To cast the line, you hold down the A button, make a casting motion with your arm, and let go of the A button near the top of your casting arc. Reeling in the line is as simple as moving the Nunchuk in a circular motion or pressing the A button. You can move the line either left, right, or back by moving the Wii Remote in the same direction and increase or decrease the drag on the line by pressing up or down on the D pad on the remote. There are also controls for driving your boat to various locations on the river or lake you are fishing. Both the fishing and boat controls have an alternate scheme if you are unhappy with the default. For the most part, the Wii's sensor picks up the more subtle motions of your hand; unfortunately, the on-screen motions you make are quite noticeably delayed, presenting a strange disconnect between your movement with the remote and what your angler is doing onscreen.

Once you've got a strike, it's a matter of reeling the fish into the boat, and while the controls make sense mechanically their unresponsive nature makes for a pretty unsatisfactory experience. While reeling with the A button or Nunchuck, you yank back the Wii Remote to pull the fish in quickly. You'll want to keep an eye on the tension indicator at the top of the screen; it indicates how much tension is on the line at any given moment. With bigger fish, you'll want to adjust your drag in order to prevent the fish from snapping the line. There are other things to consider, such as the action of your fishing pole (which determines just how much it will bend when the fish is close to the boat), which is only a big deal for the bigger fish found in the game. To bring larger fish into the boat, you'll need to complete a small netting minigame that has you first move a net over an onscreen fish icon then quickly enter in a button combination (such as 1, 2, B, A) to finally haul the fish into the boat.

Beyond the quirky controls, the biggest problem with Rapala Tournament Fishing is that it's at once too easy and too esoteric for either experienced fishing fans or newcomers to the genre. If you've never played a fishing game before, you will likely be a bit overwhelmed by the sheer amount of gear available to you from the start. There are different rods with varying action levels, different lines with their own characteristics, and the lures...well, the lures are an entirely different matter. Because this is a Rapala-sponsored fishing game, all of the lures in the game are Rapala-branded, which is probably a good thing for outdoor sporting fans who are familiar with the brand. However, for the newbie, this glut of lure models is incomprehensible at first, and the game doesn't do nearly a good enough job of explaining (or even hinting at) when and why you would want to use one lure over another. Granted, some of this can be figured out by trial and error, but a primer on lure tactics would be a welcome addition to this kind of game. 006ab0faaa

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