Researcher & Innovator

RAJIV GARG is an Associate Professor of Information Systems and Operation Management at Goizueta Business School at Emory University.

RAJIV’s expertise is on Social Data Science with focus on developing novel methods or utilizing cross-disciplinary methods for analyzing information flow. His research uses economic and statistical techniques to analyze information flow in digital platforms and networked structures. More specifically, Rajiv’s research spans following four broad areas: 1) diffusion of digital content across networks, 2) digital marketing strategies for social and mobile commerce, 3) role of digital technologies in labor markets and entrepreneurship, and 4) identification of business value of data streams generated by digital technologies (blockchain, NFT, IoT, AR/VR, etc.). With his research, Rajiv has been helping various for-profit, non-profit, and government organizations to develop data enabled digital strategies and public policies.

RAJIV’s research has appeared in academic journals like Management Science, MIS Quarterly (MISQ), Information Systems Research (ISR), Production and Operations Management (POM), Journal of Management Information Systems (JMIS), and various other journals and peer reviewed conference proceedings. His work has received media coverage in Forbes, Fortune, CIO, Fox News, Dallas Morning News, Scripps News Network, Pittsburgh Post-Gazette, Austin Statesman, Medium, and more. 

RAJIV is a public speaker and has frequently talked about the future of workforce, entrepreneurship, technology innovation and adoption, digital media marketing, mobile commerce, and social networks. Rajiv has taught course on big data, data-enabled business insights, business analytics, digital strategy and transformation, interactive marketing, and more. Rajiv founded and chaired the Texas Workshop on Social and Business Analytics (in 2014 and 2016), which attracted audience from academia, industry, and government.

Prior to joining Emory, Rajiv has been on faculty at The University of Texas at Austin, and worked at organization like National Instruments, Jacobs Engineering (CH2M Hill), JPL, Infosys, and more. In the past, Rajiv's research has focused on intelligent systems, space robotics, modular robotics, haptics, immersive environments, artificial intelligence, and related areas. In the past, his corporate experiences included contributions to creation of artificial lake, water management systems, power plant design, PXI/VXI software project management, large-scale sensor data solutions, online advertising and branding, search engine optimization, content management systems, and online training solutions. For his contributions to the field of technology and engineering, Professor Garg was nominated and named a senior member of IEEE.

RAJIV received his PhD from the School of Information Systems and Management, Carnegie Mellon University. He received graduate degree in Public Policy and Management from Carnegie Mellon University, in Computer Science, and in Electrical Engineering, both from the University of Southern California. He received an undergraduate degree in Electrical Engineering from Indian Institute of Technology, Banaras Hindu University. 

Speak up!

Not too long ago, my doctors at USC ( Dr Dennis Maceri and Dr David Ko) diagnosed me with an incurable hearing loss caused by weakening of auditory nerve, which is also called Sensorineural Hearing Loss. Thus, I usually don’t hear the words whispered to me. My apologies if you asked a question verbally and I asked to repeat it; please either speak up or write it out.