This Privacy Policy describes how we collect, use, disclose, transfer, store and otherwise process your personal data when you are using our services, including our websites, apps, online services and other products (hereinafter collectively referred to as "Services"). Please read the Privacy Policy carefully and familiarise yourself with our privacy practices before using our Services or providing your personal data.
1. Collection of your personal information and how we use it
1.1 What personal information we collect about you
(a) Our apps collect the following information about you (and we use the information in the ways explained below):
(i) if you agree to receive personalized ads, data about your general location and the Identifier for Advertising (IDFA) of the device;
(ii) if you participate in any chat activity on our apps, we will collect your handle and any data that you share within your messages posted to that chat;
(iii) if you choose to use the Facebook connection functionality and depending on your Facebook privacy settings, your basic Facebook profile information.
(b) If you contact our customer support function, we will collect your e-mail address (as well as any other information you include in your correspondence with us), including any updates to any of that information.
1.2 How we use your personal information
We will collect, use and store the personal information listed above for the following reasons:
(a) to help us manage advertising and provide you with advertising and marketing via our apps that is relevant to you, both from us and from our third party partners, as further described in the 'Third party advertising' section below;
(b) to record your preferences in relation to advertising and marketing communications; and
(c) to receive and respond to customer support enquiries we receive from you.
1.3 Other uses of your personal information
(a) We also collect, use and store your personal information for the following additional reasons:
(i) to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. Even if we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;
(ii) for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;
(iii) to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
(iv) to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
2. Legal basis for use of your personal information
2.1 We consider that the legal bases for using your personal information as set out in this privacy policy are as follows:
(a) our use of your personal information is necessary to perform our obligations under any contract with you (for example, to comply with the terms of service of our apps); or
(b) you have provided us with your consent to do so. This applies in relation to the advertising and marketing materials delivered via our apps that are tailored to you and your preferences. You can control and withdraw your consent at any time on our apps.
(c) where (a) or (b) does not apply, our use of your personal information is necessary for our legitimate interests or the legitimate interests of others. Our legitimate interests are to:
(i) run, grow and develop our business (as well as the businesses of our group companies) including funding our business by use of advertising revenues;
(ii) and operate, maintain and improve our apps and our marketing optimisation efforts;
3. How and why we share your personal information with others
Third party advertising
3.1 We want to make sure that our advertising and marketing is relevant and interesting to you and our other customers. To achieve this, we use third-party advertising and technology companies to serve advertising and/or provide aggregated data to assist in serving advertising when you visit or use our apps. This includes third party technology companies which collect data about you in order to build a profile of your preferences based on your activities when you visit or use our apps. We also use these companies to automatically collect data from you when you use our apps in order to help us identify the advertising that are served to you and what you do after seeing those advertising. In addition, we share data with providers of analytics tools, such as Firebase, Google Analytics, Tenjin which we use to analyse your use of the apps. A list of the third party advertising and technology companies that we use is set out below.
(a) Admob (Google, Inc.)
(b) AppLovin Limited
(c) Facebook, Inc.
(d) Firebase (Google, Inc.)
(e) Google Analytics (Google, Inc.)
(g) Unity Ads (Unity Technologies Finland Oy)
3.2 These third party advertising companies collect, store and use data by integrating cookies and other tracking software on our apps. The relevant data collected by these third parties includes:
(a) data about your device, location and use of our apps, including IP address, a unique device ID, geo-location details and your User ID that we have assigned to you;
(b) data which you provide to us when using our apps, including information on your interaction with advertising and certain technical information.
3.3 These third party advertising companies will collect and use your data to provide you with targeted advertising that is relevant to you and your preferences with your consent. You can control and withdraw your consent to this targeted advertising at any time on our apps. If you do not provide or withdraw your consent to receive targeted advertising that is relevant to you and your preferences, then we will still serve you advertising when you visit or use our apps but this will no longer be tailored to you or your preferences.
3.4 In some cases these third parties will also use the data that they collect for their own purposes, for example they may aggregate your data with other data they hold and use this to inform advertising related services provided to other clients.
3.5 We might also share your data with social media or other similar platforms, as well as our advertising partners, so that you and other people can see relevant advertising on that platform. For example, we may use the Facebook Custom Audiences service and share your IDFA with Facebook so that we can: serve relevant advertising to you or include you in a custom audience that we will serve relevant advertising to you on Facebook; or create an audience of other Facebook users based on the information in your Facebook profile. You can opt-out from Facebook Custom Audiences in your Facebook privacy settings, for example, and other similar platforms may have equivalent opt-out settings.
4. Security
We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.
5. Links to Other Sites
This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
6. Children’s Privacy
These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided me with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.
7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.
8. Contact Us
If you have questions or concerns regarding our Privacy Policy or practices, please submit your request through chengqiusnm@gmail.com.