Pushpinder Gill
I am a Ph.D. candidate in Marketing at Ivy College of Business, Iowa State University. My dissertation unpacks the influence of organization experience on customer experience in chain organizations, such as McDonald’s, by relying on a rigorous integration of theory, social media data, behavioral experiments, machine learning applications and econometric methods. In addition, I am interested in examining the digitalization of chains. I am currently examining the influence of social media posting strategies of McDonald’s in shaping its social media as well as its store performance.
Broad Area: quantitative marketing
Substantive: social media marketing, digital marketing, organization experience, interfirm relationships
Methodological: econometrics; Bayesian; experiments; machine learning; natural language processing; big data
Context: chain organizations, multi-unit organizations, multi-unit-multi-brand organizations
MANUSCRIPTS PUBLISHED
(1) Gill, Pushpinder, and Stephen K. Kim. "From franchisee experience to customer experience: their effects on franchisee performance." Journal of the Academy of Marketing Science (2021): 1-26. (Link)
(1) Amrit Tiwana, Stephen Kim and Pushpinder Gill “Breaking the Curse of Chain Modularity in Franchising,” preparing for second round revision for Journal of Marketing Research.
(2) Pushpinder Gill and Stephen Kim, "The Performance Trade-off of Cooperating with Competitors: A Study of a Multi-unit Franchise Network" (under 1st round review at Industrial Marketing Management)
RESEARCH IN PROGRESS
(1) Pushpinder Gill and Stephen Kim, "Learning from Failures in a Multi-Unit Franchise Chain," (preparing to submit to Journal of Marketing Research)
(2) Pushpinder Gill, Sridhar N. Ramaswami, and Preetinder Kaur, “Does Community Building by Chain Stores on Social Media Pay-Off? On the effect of social media engagement” (preparing to submit to Marketing Science)
(3) Pushpinder Gill and Stephen Kim, “An Agency Perspective on Service Triads: Linking Contiguity and Performance” (Writing in Progress, Data Collection Completed)
(4) Stephen Kim and Pushpinder Gill, “After the courtship is over: On the effect of ongoing support on a chain and franchisees,” (Peer Review)
CONFERENCE PRESENTATIONS
(1) Stephen Kim and Pushpinder Gill (2017), “When Does a Manager Matter in Franchising? Unpacking the Effect of Routine Enforcement,” presentation at the Summer AMA Conference, San Francisco, CA, 2017
(2) Stephen Kim and Pushpinder Gill (2018), “After the courtship is over: On the effect of ongoing support on a chain and franchisees,” presentation at the Summer AMA Conference, Boston, MA, 2018
(3) Stephen Kim and Pushpinder Gill (2018), “After the courtship is over: On the effect of ongoing support on a chain and franchisees,” presentation at the Mittelstaedt Doctoral Symposium, Lincoln, NE, 2018
(4) Stephen Kim and Pushpinder Gill (2019), “Chain’s Structure and Store Performance: An Attention-Based Perspective,” presentation at the Marketing Strategy Symposium, Bloomington, IN, 2019
(5) Pushpinder Gill and Stephen Kim (2020), "Role of Multi-Unit Franchising in Shaping Customer Performance," presentation at the Winter AMA Conference, San Diego, CA, 2020
(6) Pushpinder Gill, Sridhar N. Ramaswami, and Preetinder Kaur (2021), “Returns to Social Media and the Role of Customer Satisfaction” to be presented at the Summer AMA, Virtual, 2021
RESEARCH AWARDS
Year Award
2021 Outstanding Doctoral Research Award, Iowa State University
2020 Graduate College Research Excellence Award, Iowa State University
2020 Nominated as a fellow for the AMA Sheth Doctoral Consortium, Bloomington, Indiana, USA
2018 Best Paper Award in Inter-Organizational Research, AMA, Boston, USA
2017 PhD Student Research Award, Iowa State University, Ames, Iowa, USA
2017 Best Paper Award in Inter-Organizational Research, AMA, San Francisco, USA
2016 PhD Student Research Award, Iowa State University, Ames, Iowa, USA
UNIVERSITY TEACHING EXPERIENCE
(1) Instructor, Iowa State University, Upcoming Spring 2022. Course: Digital Marketing Analytics
(2) Instructor, Iowa State University, Fall 2021. Course: Principles of Marketing
(3) Co-Instructor, Iowa State University, Summer 2021. Course: CRM Analytics
(4) Instructor, Iowa State University, Spring 2020. Course: Social Media Marketing
(5) Instructor, Iowa State University, Fall 2019. Course: Social Media Marketing
(6) Instructor, Iowa State University, Spring 2019. Course: Services Marketing
(7) Instructor, Iowa State University, Fall 2018. Course: Principles of Marketing
DOCTORAL COURSEWORK
Marketing Analytics Consumer Behavior
Consumer Culture Theory Econometrics - I & II
Business Administration Research Methods Customer Relationship Management
Philosophy in Science Advanced Microeconomic Theory
Design of Experiments Marketing Strategy
Bayesian Statistics Inter-Organizational Marketing
Advanced Qualitative Methods New Product Development
PRIOR PROFESSIONAL EXPERIENCE
Year Position
2015-2016 Quantitative Instructor, Brighter-Prep, Dubai, United Arab Emirates
2014-2015 Franchise Manager, The Princeton Review, Ludhiana, India
2013-2014 Quantitative Instructor, The Princeton Review, Ludhiana, India
2012-2013 Manager, Wisdom Immigration Services, Ludhiana, India
2012-2016 Founder, Perfect Scores
2011-2011 Duty Manager, QSB, Auckland, New Zealand