Social media platforms like Threads have become a hub for endless complaints and cringe-worthy situations. Every time you scroll through your algorithm-curated feed, you’re bombarded with shocking stories. These aren’t just petty domestic disputes but real-life encounters with strangers on the street, in public transport, or even dismissive behavior during dates.
In communities like artists or Netflix enthusiasts, there’s a noticeable trend: narratives often prioritize specific themes, like LGBTQ+ relationships, regardless of their relevance to the plot. While representation matters, the constant focus raises questions about societal balance. Who will sustain civilization, care for the elderly, or buy products if these themes dominate? Some argue robots might fill the gap, but they’re already disrupting jobs, especially for artists.
Let’s get real: obsessing over others’ issues won’t help you build a successful business. From a marketing perspective, constantly consuming shock-driven content distracts you from creating value. It’s time to think strategically and act like an adult.
In today’s crowded market, being a seller means being a showman. Forget the old days—modern sellers need Hollywood-level charisma to capture attention. With countless products and competitors, consumers aren’t as interested in discussing goods like illustrations or crafts anymore. Instead, they’re talking about relationships, discrimination, equality, movies, technology, or resource extraction that powers their homes.
What unites people? They gather in communities or “niches” based on shared interests, often staying in these groups for life. In marketing, this is your “customer persona.” For example:
Instagram influencers sell courses to those chasing quick riches, promising $20,000–$100,000 per launch in just months.
Programmers cater to businesses needing optimized apps or user-friendly interfaces, focusing on data and functionality.
Anime fans (typically teens and students) buy art to fuel their aesthetic passions or gift custom portraits.
Engaging your audience is critical but tricky. Introduce yourself, share your journey, and spark curiosity about your product—without triggering backlash. How do you talk about your offering in a way that resonates and avoids hate within the first five minutes?
To create a product that matters, study the issues people discuss online. Compile a table of trending topics based on views and reactions—these are the pain points your audience cares about. Then, ask: Does your product address these concerns? If not, rethink your approach.
For example, when I created Witch’s Pie, I didn’t just focus on “cute chibi girls and action.” I addressed my audience’s core struggles—teens and students navigating relationships, social status, and identity. They crave connection, fun, flirting, and even rivalry. By embedding these conflicts into Witch’s Pie, I crafted a story that feels familiar and relatable, not just another self-indulgent tale.
In Witch’s Pie, heroines Rui and Meffi clash over opposing values. Rui believes in studying hard, while Meffi pushes for immediate action. Sound familiar? Schools preach “study to succeedroses to learn by doing.
The internet is full of terrifying workplace or personal experiences that can scare you into inaction. Challenges are inevitable, but they should be framed as steps to overcome, not reasons to stay stagnant. When building a business, analyze problems for insights, not entertainment.
Don’t waste time on others’ drama—use it strategically to understand your market. Bookmark this site for more insights, and if this resonates, consider supporting us with a donation https://buymeacoffee.com/punnypanda