If you think success in the art world is based on luck â or that some creators just âgo viralâ while others remain invisible â itâs time to reconsider. Success in building an online art audience is rarely accidental. Itâs rooted in neuroscience, crowd psychology, and strategic content presentation.
Letâs dive into why people subscribe to some artists instantly and ignore others â and how you can use this insight to grow your own creative audience.
Imagine two accounts:
Artist A: 2000 posts, 1000 followers
Artist B: 127 posts, 407,000 followers
Which one feels âtrustworthyâ? Your logical brain might say both deserve a chance â but your subconscious is already making a judgment. Most users follow the crowd, assuming popularity equals value.
This is called social proof â and itâs one of the most powerful tools in marketing.
Consider these two bios:
âFormer Disney and Warner Bros. artistâ
âI love pies and draw kittensâ
Even if the second artist is more talented, the first will gain trust faster simply due to perceived authority. People trust signals of status more than effort or authenticity â especially online.
Creators with 450,000 subscribers often curate their profiles to appear âperfect.â They delete weak posts, hide mistakes, and showcase only polished results. The message? âThey never fail.â
But in reality, every successful artist has hundreds of failures you never see.
This curation tricks the mind: if everything looks âsuccessful,â we assume it is. Our brain wants safety and certainty, so we follow what looks proven â not whatâs real.
If youâre a new artist thinking,
âI just need to post my illustrations and wait for followersââŠ
Stop right there.
Growth like â100 posts = 100,000 subscribersâ doesnât happen naturally. Behind every âovernight successâ is a marketing budget, strategic storytelling, and months of work.
Expect to invest:
đ° $500â$2000 monthly (in ads, PR, collabs)
âł Time for building trust, not just visuals
đĄ Strategy for narrative, not just art uploads
Want to boost your mood and get visible?
Commission a unique character illustration, refresh your personal brand, or create content assets that work for your business â not against it.
đ Check out the Commissions section here to order a custom drawing or illustration.
The truth is simple â to get followers, people need to see others trusting you first. That means curated posts, polished bios, and visible validation (even if artificially inflated at first).
But if you want real growth, focus on:
Clear positioning
Psychological design of your profile
Real value in your art and storytelling
Investing in visibility, not waiting for luck
Thereâs no shame in starting small â just donât let the illusion of "effortless success" stop you from building your own strategy.
đ Stay consistent. Be smart. And remember: subscribers follow those who already look followed.