Hi, it’s Punny here.

Let me paint a picture:
A girl runs a blog with 10,000–40,000 followers. She shares her life, transformation, and beautiful moments. You walk down the street, pass a bookstore, and spot a best-selling book on display: "Marketing Secrets", a $15 New York Times bestseller.

But wait—this same blogger sells a course on the same topic for $250.

Which one would you buy?
Would you save money or spend more?

Why People Buy From People, Not Products

The truth is: people trust people and real-life stories.

This girl lived a life just like yours—until she changed everything. She’s vibrant, relatable, and human. The book, though written by a $200M company CEO, feels cold and boring—just text on paper.

She doesn’t have that kind of revenue… but you’ll still choose her course over the book.
That’s the trap. Notice it?

Content Without Emotion Doesn’t Sell

My own articles could be turned into powerful YouTube content. A creator could narrate them with emotion, gain millions of views—and profit.
But as long as my text looks boring? I get nothing.

So what is modern business, really?
Is it “selling helpful products that transform lives”?
Or is it… a show?

You’re Being Sold a Lie

“You don’t need to manipulate. Just show your product’s value. Let people feel it!”
No. We’re not selling products.
We’re selling emotions.
We’re selling personality.

What Actually Sells? Your Personality

People buy when you have a powerful personal brand. You need to level up—ideally since childhood, but don’t worry: anyone can learn. The best sellers are actors, enthusiasts, charismatic leaders.
They seem to know everything. They radiate ease, success, and confidence.
People want to pay them because they like them.

Of course, you should believe in your product. You shouldn’t be ashamed to use it yourself.

As for me? I adore my stories and illustrations. I’m self-critical, yes, but I still love them. I’m not ashamed to send emails or ask strangers to take a look.

If You’re Still Suffering—You Can’t Sell

Sadness doesn’t sell.
Being an emotional wreck or an angry monster with no humor won’t get you paid.

Sure, that $15 book has more technical value than a blogger’s $250 course.
But people don’t want data and dry research.
They want magic.
A miracle item that turns them into a superhero—why not?

The Harsh Truth About Profit

Most businesses only break even after 5–7 years.
World recognition can take 20 years.
That’s why people say, “It’s too late to start in your 30s or 40s.”

I spent a year just picking a topic and building a website. And my traffic? Barely 200 monthly visitors. Not very encouraging, right?

That’s why “done-for-you” ideas are so appealing.
But here’s the trap: over time, everything becomes outdated.
And so we get… outdated marketing.

❌ What Doesn’t Work Anymore in Monetization:

• Just posting pictures or photos
  
  

• No story, motivation, or personal involvement
  
  

• Long text walls with no paragraph breaks
  
  

• No romance, sensuality, or emotional hook
  
  

• Running ads without packaging or video content
  
  

• Focusing on views only (without a real strategy)
  
  

✅ What Actually Works:

• Video – the new universal language
  
  

• Your personal story – told like a TV series
  
  

• Gamified audience engagement – let them play a role
  
  

• Video funnels – “Here was the problem… and here’s what happened next!”
  
  

• Social proof – what other influencers say about you and your product
  
  

And remember to avoid all those “quick money, zero effort” types.
The Mr. and Mrs. “Do it fast, make it perfect” clients who vanish when something looks slightly off—they make up 70% of the market.

Final Thoughts

If your marketing feels outdated, your monetization will suffer.
Don’t sell products—sell stories.
Don’t show value—show you.
Because people buy people.