Launches Work Only with Loyalty: Here’s Why

Hello from PunniPanda Studio

How are you? This is PunniPanda speaking.

Yes, I know—it would be better if this were a video, not just text. But forgive me, I still hope in 2025 there are people who want to read articles. People are always searching for answers. Not everything is explained by ChatGPT, Grok, or even the latest marketing books (which become outdated fast).

Why I Decided to Try a Launch

Half a year ago, I decided to do a product launch because I saw how Instagram bloggers launched their products and made sales. I thought: “That’s awesome! I can do that too.”

But then I faced reality: I had no subscribers. And a launch only works if you already have an audience that knows you, follows you, and is loyal to you.

My Attempts at Content Marketing

I tried:

• making a daily content plan,
  
  

• creating promotional art,
  
  

• sending emails and leaving comments.
  
  

But instead of growing, my audience unsubscribed. I couldn’t figure out what I was doing wrong.

Following Jeff Walker’s Launch book, I collected emails—but people don’t want to give their addresses anymore because of spam and scams, even for free content. I manually gathered 200 emails in my niche, but not a single one clicked through to my site. They were afraid of account hacking.

Who even uses email seriously anymore? Honestly—it doesn’t work.

Social Media Algorithms and Fandom Traps

Yes, I had visitors. But the next month they completely forgot about me. Social media algorithms are brutal: even if someone subscribes, they won’t see your posts unless they personally remember you.

Fan art also isn’t a sustainable idea. Sure, people will click if you post anime fan art or Harry Potter drawings. But the moment you switch to your own project, they say: “Hey, I didn’t subscribe for this. I want more fan art, not your manga.”

Views don’t equal sales. These are two different messages. You can have 1,000,000 views and 0 sales. I had 40,000 views, a Facebook group of 12,000 (my personal record)… and still zero paying subscribers.

Why the Launch Failed

Some might say, “Your content is bad.” But what is bad content in the endless flood online? It’s subjective.

In the end, when the countdown timer hit zero, no one came to read, buy, or subscribe to my Patreon.

What People Really Want: A Face and Personality

People need to see who you are—your face, your voice, your personality.
Even if you’re a company or a publisher, you need a character or model that represents your brand. People want interaction. Reply to everyone, even if you feel shy or like an imposter.

The truth is, there are millions of bloggers. Competing in this space is like competing with 60% of school kids worldwide—because everyone has a phone and posts dances, challenges, or daily life.

I, however, stand as a studio with a product. My focus is: why does my product matter, and why should it matter to others?

My Future Strategy

So how do I plan to attract people?

I decided not to draw anime style anymore. I burned out. I’m more interested in game graphics, pixel art, and concept art. Yes, I still create anime-style animation and manga, but my core work won’t be “cute girls with big eyes.”

I sell exclusive character art—and it’s expensive, because I don’t plan to mass-produce anime-style drawings anymore.

YouTube, TikTok, and Animation

YouTube and TikTok bring real views. People love animation.
At first, animation seemed scary because of the frame count. But now I love it—planning movement, making it fluid, and seeing images come alive.

I don’t have a strict plan yet because I’m testing themes. But I’ll start with my manga “Witch’s Pie”—what the story is about, why you should read and support it, and how it can resonate with you.

Email and Advertising

I’ll still do email newsletters. But ads? At least $600 is needed to run effective campaigns—and I don’t have that budget yet.

Final Words

Thank you for reading this!
If there’s one thing I’ve learned, it’s that a launch only works when loyalty exists first. Build trust, show your personality, and then your product will have a real chance.