Health Supplements-Growing Demand and Credibility

An increasing amount of people are embracing supplements alternatively or addition to mainstream medicine. Today's people are savvy and understand the advantages of the ingredients present in supplements for a healthy body and well-being. While they're apprehensive of nutritional products, they value brands offering manufacturing credibility and prefer products formulated under doctor supervision protetox.

As more consumers place priority on their health, supplements are fast becoming a favorite choice.This focus is reflected in the booming growth of the U.S. dietary supplement market, presently estimated to be valued at $24-25 billion. Notwithstanding prevailing doubts in regards to the integrity of health supplement manufacturers, the rising cost of raw materials and new regulations, the health supplement industry is projected to go up by 4-6% in the next year. By the season 2010 growth in the global nutraceuticals industry is projected to attain $187 billion.

Based on NMI's 2007 Health & Wellness Trends Survey, the very best health categories for supplements are fat loss, cardiovascular support, digestion, arthritis or joint pain alleviation, seasonal allergy relief, vision and eye health, and diabetes."Customers believe in the industry. A recently available study found that 34% of consumers looking to lose excess weight first turn to a dietary supplement as their adjunct in the battle against obesity," says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).

Based on an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. "Consumers' utilization of dietary supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements."Consider these statistics by the Office of Dietary Supplements:

* 31.8% of American children use dietary supplements (18 and younger).

* 47% of American men use dietary supplements.

* 57% of American women use dietary supplements.

Probably the most commonly used dietary supplements are multivitamins and minerals (18.3%). A recently available study conducted by the NCAAM, shows a set of why people use dietary supplements, the most typical reasons are overall health, arthritis, memory improvement, to prevent osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to prevent colds/influenza, and as sleep aids.Health supplements most commonly purchased are:

* 40% vitamins

* 29% herbals & botanicals (ginkgo, echinacea, St. John's Wort, ginseng, garlic)

* 10% sports nutrition

* 8% minerals

* 8% specialty supplements (melatonin, fish oil, proteins, etc.)

(www.snac.ucla.edu)

The very best supplements employed by consumers in 2007, in order of frequency are multivitamins, calcium, vitamin C, fish oil, vitamin E, antioxidants, vitamin B/B complex and omega 3s. (NMI survey).Why are Health Supplements Gaining Credibility?

There are more than 20,000 products on the market. Many consumers believe that supplements can support their health to fight disease or improve health. Why are supplements gaining credibility?One of the reasons may be the advances in science and technology. Most credible health supplement manufacturers use strict manufacturing policies combined with a specialist team of researchers who develop products centered on evidence based scientific research.

Through clinical studies and systematic reviews scientist evaluate the health benefits and safety risks of health supplements. It's built consumer confidence.An exemplory instance of this is omega-3 fatty acid supplementation. There is strong evidence from epidemiologic and clinical trials indicating the use of omega-3 fatty acid to be beneficial to individuals who are at risk of coronary heart disease. The American Heart Association validates this: "Omega-3 fatty acids benefit one's heart of healthy people, and those at high risk of - or who've - cardiovascular disease"Consumer interest in supplements has become reinforced by doctors and healthcare professionals.

A report from CRN's Healthcare Professionals Impact Study states that "significantly more than three-quarters of U.S. physicians (79%) and nurses (82%) recommend dietary supplements with their patients." As dietary supplements receive more support from clinical trials, there is a rise in the number of recommendations of supplements by healthcare professionals with their patients.

Another factor that will boost future sales may be the recent finalization of U.S. Good Manufacturing Practices (GMPs) rules and requirements for the manufacture of dietary supplements and the newest Adverse Event Reporting (AER) law. "The burden of compliance is truly key for consumer confidence," says Daniel Fabricant, vice president of scientific affairs, Natural Products Association (NPA), Washington, D.C. Natural supplements are the near future in preventive medicine. With DNA diagnostics becoming more common, and the role of nutrition against disease gaining surer footing, the health supplement industry is poised to meet up the challenges of the future health industry.

New Vitality is just a supplements company protetox. It develops supplement products which are carefully formulated under the guidance of an elite panel comprised of renowned doctors, nutritionists, chemists and researchers. Whether you want a nutritional supplement, pet health supplement, a personal care product or a medical care product, New Vitality is just a one-stop go shopping for all needs.