Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

Ebooks can increase the visibility and credibility of your business while positioning your brand as a thought leader in your industry. However, these ebooks can sometimes be hard to write, even though they offer many benefits.

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Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.

For this blog post, I will use the PowerPoint version of template two from our collection of five free ebook templates. Through each section of this post, I'll provide a side-by-side of the template slide and how I customized it.

Although you probably have quite a bit of knowledge about your topic already, you still need to figure out what exactly your audience wants to know about and how you can make your ebook stand out from others in the market.

Some ebook creators say that an ebook is simply a series of blog posts stitched together. While I agree you should treat each chapter as an individual blog post, the chapters of your ebook should also flow fluidly from one to the other.

Since your ebook readers have probably converted into leads to get their hands on your ebook, use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.

You've seen these letters at the end of files before. Short for Portable Document Format, the .PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the .EPUB file type. See a comparison of EPUB to PDF here.

Your ebook should be available for download through a landing page on your site. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information to access your ebook. This is how you can convert your visitors into business leads that your sales team can ultimately follow up with.

And if you're looking for a faster, easier way to create your ebook landing page, check out HubSpot's free Campaign Assistant tool. Instead of writing and editing for hours, Campaign Assistant can generate your copy with just a few clicks.

For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.

Converting your ebook to the appropriate format is necessary to ensure compatibility with your readers and their devices. It allows you to incorporate responsive design elements and preserve the layout of your book. It provides a consistent reading experience across various devices, ultimately increasing the reach and accessibility of your ebook.

The MOBI format originated from the Mobipocket Reader software, which was purchased by Amazon in 2005 but was later shut down in 2016. However, the MOBI file extension remains a popular ebook format compatible across the major e-readers (except the Nook).

IBA is the proprietary ebook format for the Apple iBooks Author app. This format does support video, sound, images, and interactive elements, but it is only used for books written in iBooks. It is not compatible with other e-readers.

When choosing a platform, consider factors like reach, royalty rates, distribution channels, ease of use, and the preferences of your target audience. It may also be worth exploring regional or specialized platforms depending on your ebook's niche or target market.

KDP is one of the most popular self-publishing platforms. It allows you to publish and sell your ebook on the Kindle Store, accessible by millions of Kindle e-readers and Kindle apps. KDP offers various promotional tools and provides global distribution options.

Apple Books (formerly iBooks) is the ebook platform for Apple devices, including iPhones, iPads, and macOS devices. It provides a seamless reading experience and allows you to publish and sell your ebook on the Apple Books store.

Barnes & Noble Press (formerly Nook Press) is the self-publishing platform for Barnes & Noble, one of the largest booksellers in the United States. It allows you to publish and sell your ebook on the Barnes & Noble website and Nook devices.

Kobo Writing Life is an ebook self-publishing platform associated with Kobo e-readers and apps. It offers global distribution and the ability to set pricing, promotions, and earn royalties from sales.

Draft2Digital is a user-friendly ebook distribution platform that helps you publish and distribute your ebook to multiple retailers, such as Amazon, Apple Books, Kobo, Barnes & Noble, and more. It simplifies the process by handling the conversion, distribution, and payment aspects for you.

Determine the pricing for your ebook. This determines how much revenue you can generate from each sale. By setting the right price, you can ensure your ebook is competitive in the market while maximizing your earnings.

Different ebook publishing platforms offer various royalty structures, and it's important to understand the rates and terms they provide. By setting royalties, you can calculate and predict your earnings from each sale.

Before publishing, preview your ebook to ensure it looks as intended and ensure there are no errors or formatting issues. Once you're satisfied, click the publish button to make your ebook available for purchase.

Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, the results of the experiment, and what these findings mean for your readers and the market at large.

People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook?

Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful.

The more complex your product is, the more information your customers will need to use it correctly. If your product or service has many use cases or it's hard to set up alone, dedicate a brief ebook to showing people how to make the most out of it.

For instance, in the first section of your ebook, you can explain how to launch your product or service. The second section can break down the individual features and purposes your product is best used for.

Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together?

Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.

Ebooks typically have a system of chapters and supporting images. Like a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections. If you're writing about professional sports, for example, and one of your chapters is about Major League Baseball (MLB) in the U.S., you might want to establish subchapters about the various teams belonging to the MLB.

For example, an environmental company might write an ebook about water conservation. They might also focus an ebook entirely on using their water-saving product or how it helped a customer solve a problem.

Research is a significant part of ebook creation, no matter your ebook's topic. Contrary to short-form content like articles and videos, the content of an ebook is predicated on trust and evidence. A user who obtains (or requests access to) your ebook wants the full story, not just the bullet points. That includes all the content and testing you went through to produce the ebook.

You can edit ebooks if they're saved using an editable PDF, a feature that is specific to Adobe Acrobat. If you have the software, learning how to edit PDFs is simple with Acrobat's user-friendly interface.

You can read an ebook on many different devices: iPhone, Android smartphones, a Macbook, PC, and e-readers such as the Nook and Kindle. The latter two devices are typically used to read novels in digital form. Nook and Kindle owners can store thousands of books (literally) on a single Nook or Kindle.

Going back to my helicopter parenting and the desire to get the next generation reading, ebooks also have the advantage of being able to offer interactive features. Children can click through and explore stories on a more personal basis, which appeals to the tech savvy generation. The counter argument to this is, of course, that the actual experience of reading becomes a secondary consideration.

NOTE: I certainly could have used Markdown or one of the many other document formats that became popular since I graduated in 2004, though I seriously doubt they can provide the level of control I get with LaTeX and the professional-grade layout I achieved.

(I go into more detail on this later)

You have come to the right place! Some of our best designs have been created from an author giving us complete creative freedom. If that makes you nervous, we can email you examples of cover design styles and agree on an idea before getting started. Whether we are creating a concept for you or helping you execute ebook cover design ideas you have, we can do it. 0852c4b9a8

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