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汪志堅老師 為中興法商企管博士（台北大學），目前為台北大學特聘教授、台灣管理學會秘書長、曾擔任大葉大學管理學院院長、台北大學資管所所長、台北大學商學院電子商務中心主任。
汪志堅老師
現職：台北大學資訊中心主任、台北大學終身特聘教授
經歷：曾任大葉大學管理學院院長，曾擔任台北大學資訊管理所所長、曾擔任台北大學商學院電子商務中心主任。
社會服務：台灣管理學會秘書長、台灣行銷研究學會理事長。
研究領域：網路行銷、電子商務、人工智慧應用。
主要學歷：中央大學機械學士、企管碩士，中興大學法商學院企管博士。
考試資格：公務人員高等考試及格（經建行政，企業管理科）
汪志堅老師 目前為台北大學教授（2020起獲得終身特聘教授榮譽）、台北大學資訊中心主任、台灣行銷研究學會理事長、台灣管理學會秘書長。汪志堅老師曾擔任大葉大學管理學院院長、曾任台北大學資管所所長、曾任台北大學商學院電子商務中心主任。曾發表百餘篇學術論文，研究方向為產業分析、AI產業應用、網路行為、網路行銷、網路消費行為、網路心理學等。
汪志堅老師並曾擔任多本學術期刊總編輯工作，並曾經獲得呂鳳章紀念獎章（中華民國管理科學學會）、聯電論文獎優等獎、並曾獲得多個研討會最佳論文獎，指導學生獲得崇越論文大賞、管科會論文獎累積達20次以上。
Prof. Dr. Chih-Chien Wang is currently a distinguished professor at the Graduate Institute of Information Management, National Taipei University. He has served as Dean of the College of Management, Dayeh University, Taiwan, between August 2022 and July 2024.
Email for National Taipei University wangson@mail.ntpu.edu.tw
郵寄地址與電話 Email and Address
郵寄地址與電話 Email and Address
1. Email: 與汪志堅老師連絡的最便利方法，是利用電子郵件。
2. 通訊軟體：您也可以選擇使用Facebook，請輸入汪志堅即可找到。
https://www.facebook.com/wangson
也可以使用Facebook messenger聯絡
3. 若有急事，煩請電洽辦公室，請其留話轉告。
台北大學資管所辦公室
電話：02-86741111 ext 66894 (辦公室上班時間為周一至周五9:00-17:00)
4. 郵寄地址：若您需要寄送書面資料，請使用以下的地址：（擇一均可）
新北市三峽區大學路151號台北大學商學大樓資管所842室(郵遞區號237)
Email and Mail Address
To contact Prof Chih-Chien Wang, email is the most convenient way.
wangson@mail.ntpu.edu.tw
英文簡歷 Vita - Prof Chih-Chien Wang
英文簡歷 Vita - Prof Chih-Chien Wang
Personal Profile - Professor Chih-Chien Wang, Ph. D
Prof. Dr. Chih-Chien Wang is a Distinguished Professor of the Graduate Institute of Information Management, National Taipei University. He is also president of the Taiwan Marketing Research Association. His current research interests include online behavior, internet marketing, and cyber psychology. He has served as Dean of the College of Management, Dayeh University (2022-2024). He chaired the Graduate Institute of Information Management, National Taipei University, from 2010 to 2013. He was the director of the E-Business Research Center of the College of Business, National Taipei University, from 2013 to 2018. He served as the President of the Academy of Taiwan Information Systems Research (ATISR) from 2010 to 2016.
Dr. Wang published more than one hundred academic articles (most articles in international journals), which totally received more than 4000+ citations. The h-index (author impact index) of Dr. Wang is 27. i10-index of Dr. Wang is 49.
More details about Dr. Wang's publication are available in the following academic database.
Google Scholar
https://scholar.google.com/citations?user=GY6BKuAAAAAJ
ResearchGate'
https://www.researchgate.net/profile/Chih_Chien_Wang
Scopus Author ID
https://www.scopus.com/authid/detail.uri?authorId=34668547200
Orcid ID
https://orcid.org/0000-0001-8940-3655
AD Scientific Index
https://www.adscientificindex.com/scientist/chih-chien-wang/339140
現職與經歷 Current Position
現職與經歷 Current Position
汪志堅老師 目前為台北大學資管所終身特聘教授，曾任大葉大學管理學院院長，台北大學資管所所長、台北大學商學院電子商務研究中心主任，研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。
現職：
現職：
國立台北大學資管所終身特聘教授
台灣行銷研究學會 理事長
台灣管理學會 秘書長
經歷：
經歷：
大葉大學管理學院院長
國立台北大學 電子商務研究中心主任
國立台北大學 資管所所長
台灣資訊系統研究學會 理事長
國立台北大學資訊中心 系統組長
國立台北大學電子商務研究中心 研究組長
考試及格：
考試及格：
公務人員高等考試及格
得獎榮譽：
得獎榮譽：
汪志堅老師的主要得獎榮譽：
教學實踐研究績優計畫（教育部）(2023, 2024)
呂鳳章紀念獎章（中華民國管理科學學會）
聯電論文獎優等獎
PACIS最佳論文獎(2016)
TANET傑出論文獎(2018)
ICIM資訊管理國際研討會最佳論文獎(2025)、佳作論文獎(2023與2025)
國際大數據與ERP研討會優選論文獎(2023)
ITAM國際研討會最佳論文獎(ITAM27, ITAM30)
IEEE ICKII研討會最佳論文獎(2023)
指導學生獲得崇越論文大賞、管科會論文獎累積達20次以上
各種服務 Public Service by Prof Wang
各種服務 Public Service by Prof Wang
評鑑服務：
評鑑服務：
曾任各大學、科技大學評鑑委員
曾任各大學與科技大學自評委員
學術組織服務：
學術組織服務：
中華民國資訊管理學會理事
台灣電子商務學會理事
台灣社會網絡學會理事
產業諮詢服務：股票上市上櫃
產業諮詢服務：股票上市上櫃
證券交易所股票上市審議委員
櫃臺買賣中心股票上櫃審議委員
櫃臺買賣中心創櫃板產業專家審查委員
政府諮詢服務
政府諮詢服務
Open Data聯盟顧問
曾任農委會開放小組諮詢委員
曾任中央選舉委員會開放小組諮詢委員
曾任文化部資料開放小組諮詢委員
曾任公平交易委員會資料開放小組諮詢委員
曾任環保署資料開放小組諮詢委員
曾任行政院主計總處資料開放小組諮詢委員
曾任行政院退輔會資料開放小組諮詢委員
產業與政府諮詢服務：專業考試服務
產業與政府諮詢服務：專業考試服務
高普考試閱卷委員
金融研訓院命題委員
主要授課科目：
主要授課科目：
電子商務
社群行銷
消費者行為
企業管理
兼任教學：
兼任教學：
除台北大學外，曾於下列大學兼課。在不影響台北大學教學研究工作的情況下，依法，每學期最多僅於校外授課一門課程。
曾任國立東華大學 兼任教授
曾任國立台北科技大學 兼任教授
曾任國立台北商業大學 兼任教授
曾任輔仁大學 兼任教授
曾任大同大學 兼任教授
學術：期刊總編輯
學術：期刊總編輯
電子商務研究 總編輯
行銷評論 總編輯
Editor-in-Chief, International Journal of Electronic Commerce Studies
Editor-in-Chief, Contemporary Management Research
學術：期刊編輯委員
學術：期刊編輯委員
資訊管理學報(TSSCI)
管理評論(TSSCI)
實務工作經驗
實務工作經驗
台北捷運公司
汪志堅老師已出版超過100篇學術論文，其中有50餘篇為國際學術期刊論文，被引用次數超過3000次。Google Scholar追蹤的汪志堅老師的期刊引用狀況請參見網頁
http://scholar.google.com/citations?user=GY6BKuAAAAAJ
學術研究 Academic Research
學術研究 Academic Research
學術論文的部分：
國際資料庫中，對於汪志堅老師著作的追蹤狀況，請參與下面連結。
（各清單均為各國際資料庫自行收集建檔整理，各國際資料庫的自動化資訊搜尋能力不一，有些無法很快速的自動化整理，加上所收錄的期刊不一，因此清單各有不同。各資料庫若有出現國際排名，也是各資料庫自行提供。）
Google Scholar
https://scholar.google.com/citations?user=GY6BKuAAAAAJ
ResearchGate'
https://www.researchgate.net/profile/Chih_Chien_Wang
Scopus Author ID
https://www.scopus.com/authid/detail.uri?authorId=34668547200
Orcid ID
https://orcid.org/0000-0001-8940-3655
AD Scientific Index
https://www.adscientificindex.com/scientist/chih-chien-wang/339140
出版書籍 Book Publication
出版書籍 Book Publication
汪志堅老師已出版10本書籍，簡列如下。Prof Chih-Chien Wang had published 10 books in Chinese as following.
著作目錄 Publication List
著作目錄 Publication List
著作目錄 Publication List
Lin, C. Y., & Wang, C. C. (2025). Why do graduate students use generative AI in thesis writing? the influence of self-efficacy, time pressure, and trust. Current Psychology, 1-16.
Wang, C. C., Lin, Y. F., Hsieh, Y. C., & Kao, Y. (2025). Using video titles to predict YouTube audience behavior based on machine learning. Journal of Theoretical and Applied Information Technology, 103(8).
Wang, C. C., Chang, S. C., & Yu, Y. H. (2025). Using gamification to enhance learning: A college course case study. Entertainment Computing, 54, 100942. (SSCI)
YJ Yang, CC Wang (2025), Will Graphic Designers Become Obsolete? Examining Individuals' Intentions to Self-Design Using Generative Artificial Intelligence Tools and the Role of Self-Efficacy, 30th International Conference on IT Applications and Management.
Wang, C. C., Chang, S. C., & Hsieh, I. H. (2025). Motives for following social media influencers: Scale development and validation. Information Development, 02666669241309014. (SSCI)
Chuang, Y. H., Wang, C. C., Hsiao, C. Y., Lu, C. Y., Wu, J. C., & Hou, W. H. (2024). Experiences and perspectives related to shared decision-making among outpatients with degenerative joint disease in Taiwan: a qualitative study. BMJ open, 14(2), e075693. (SCI)
Wen, Y. F., Chang, W. H., Wang, C. C., & Yang, K. L. (2024). Fake news detection and corpus establishment from comment data for social network posts. Social Network Analysis and Mining, 14(1), 222. (ESCI)
Wang, C. C., Chang, S. C., & Lu, C. H. (2024). Exploring and clustering the influence of social media influencers. Contemporary Management Research, 20(1), 25-45.
汪志堅, 張淑楨, & 郭家妤. (2024). 網紅代言人影響力: 量表發展與驗證. 電子商務學報. (TSSCI)
Yang, Y. J., & Wang, C. C. (2023). Electric Scooter Purchase Intentions: The Influence of Environmental Concern, Price Consciousness, and Social Norms. Journal of Information Technology Applications and Management, 30(5), 21-40.
Liu, H. C., Day, M. Y., & Wang, C. C. (2023, August). Speech-to-speech Low-resource Translation. In 2023 IEEE 24th International Conference on Information Reuse and Integration for Data Science (IRI) (pp. 91-95). IEEE.
Yang, Y. J., & Wang, C. C. (2023, January). Recently Research on Social Media Influencers. In 2023 International Conference On Cyber Management And Engineering (CyMaEn) (pp. 444-448). IEEE .
汪志堅、張淑楨、郭家妤，網紅代言人影響力：量表發展與驗證，電子商務學報，2023。（已接受）(TSSCI)
楊運秀、汪志堅、何英嫚，直播贈禮動機量表發展與驗證，電子商務學報，2022年。(TSSCI)
Wang, C. C., Day, M. Y., & Wu, C. L. (2022). Political Hate Speech Detection and Lexicon Building: A Study in Taiwan. IEEE Access, 10, 44337-44346. (SCI)
Tsai, P. S., Wang, C. C., Lan, Y. H., Tsai, H. W., Hsiao, C. Y., Wu, J. C., ... & Hou, W. H. (2022). Effectiveness of question prompt lists in patients with breast cancer: A randomized controlled trial. Patient Education and Counseling. (SCI)
周峰莎, 賴明政, 汪志堅, 張紘毓, & 蔡坤宏. (2022). 好奇與惱怒: 誘餌式網路文章標題的正負面效應. 管理與系統, 29(1), 1-28. (TSSCI)
Wang, C. C., Chang, S. C., & Chen, P. Y. (2021). The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott. Sustainability, 13(9), 5174. (SSCI/SCI)
Wang, C. C. (2020). Fake news and related concepts: Definitions and recent research development. Contemporary Management Research, 16(3), 145-174. (Scopus)
Chang, S. C., Wang, C. C., & Kuo, C. Y. (2020). Social media influencer research: A bibliometric analysis. International Journal of Electronic Commerce Studies, 11(2), 75-86. (Scopus)
Chou, F. S., Wang, C. C., Lai, M. C., Tung, C. H., Yang, Y. J., & Tsai, K. H. (2020). Persuasiveness of organic agricultural products: Argument strength, health consciousness, self-reference, health risk, and perceived fear. British Food Journal. (SCI)
Wang, C. C., & Chiang, C. Y. (2019). Analyzing Online Fake Business News Communication and the Influence on Stock Price: A Real Case in Taiwan. Journal of Information Technology Applications and Management, 26(6), 1-12.
Wang, C. C., & Feng-Sha, C. H. O. U. (2019). Audiences’ motives for watching live video streaming. Contemporary Management Research, 15(4), 273-285. (Scopus)
Wang, Chih-Chien; Day, Min-Yuh; Chen, Chien-Chang; Liou, Jia-Wei; Detecting spamming reviews using long short-term memory recurrent neural network framework, Proceedings of the 2nd International Conference on E-commerce, E-Business and E-Government, 16-20, 2018.
楊運秀; 汪志堅; 張云榕; 從消費者抗拒探討行動廣告的惱怒與規避, 行銷科學學報, 14, 1, 71-94, 2018.
黃營杉; 林清河; 汪志堅; 台灣管理教育與管理研究的現況與展望, 商略學報, 10, 4, 239-262, 2018.
汪志堅; 戴敏育; 陳建彰; 林昱叡; 劉家瑋; 網軍虛假網路口碑的分析與偵測: 行為分析, 社會網絡, 語音分析, 人工智慧偵測, TANET2018 臺灣網際網路研討會, 1416-1421, 2018. (Best Paper Award)
Yang, Yann-Jy; Wang, Chih-Chien; Chen, Chien-Chang; Recent Development Trend of Electronic Commerce Research: 2000 to 2016, Contemporary Management Research, 13, 2, 2017. (Scopus)
Wang, Chih-Chien; Chou, Feng-Sha; Recently Development of Consumer Behavior Research: A Bibliometric Analysis, Xing Xiao Ping Lun, 14, 1, 1, 2017.
汪志堅; 周峰莎; 消費者行為研究的發展與回顧., Marketing Review/Xing Xiao Ping Lun, 14, 1, 2017.
Day, Min-Yuh; Wang, Chih-Chien; Chen, Chien-Chang; Yang, Shao-Chieh; Exploring Review Spammers by Review Similarity: A Case of Fake Review in Taiwan, The Third International Conference on Electronics and Software Science (ICESS 2017), 2017.
Wang, Chih-Chien; Day, Min-Yuh; Chen, Chien-Chang; Liou, Jai-Wei; Temporal and Sentimental Analysis of A Real Case of Fake Reviews in Taiwan, IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 729-736, 2017.
林玗靜; 戴敏育; 汪志堅; 陳建彰; 植基於文字探勘的立委候選人選舉政見相似度分析, TANET2017 臺灣網際網路研討會, 991-996, 2017.
Wang, Chih-Chien; Day, Min-Yuh; Lin, Yu-Ruei; Toward understanding the cliques of opinion spammers with social network analysis, Advances in Social Networks Analysis and Mining (ASONAM), 2016 IEEE/ACM International Conference on, 1163-1169, 2016.
Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Tseng, Chiao-Yun; Always on Duty? The positive and Negative effects of using Mobile Social Networking Tools for Work., PACIS, 270, 2016.
Hilletofth, Per; Rampa, Vittorio; Wen, Yean-Fu; Wang, Chih-Chien; Chen, Chien-Chang; Special Issue on Advances in Mobile Computing and Applications: International Journal of Ad Hoc and Ubiquitous Computing, 2016, Vol. 21, No. 4, 2016. (SCI)
賴明政; 汪志堅; 周峰莎; 楊燕枝; 恐懼訴求下預防調控焦點對風險知覺與因應之影響, 管理評論, 35, 4, 75-93, 2016.
Lai, Ming-Cheng; Wang, Chih-Chien; Chou, Feng-Sha; Yang, Yann-Jy; The Influence of Prevention Focus of Self-Regulatory on Risk Perception and Response under Fear Appeals, 管理評論, 35, 4, 165-179, 2016. (TSSCI)
Wang, Chih-Chien; Day, Min-Yuh; Lin, Yu-Ruei; A real case analytics on social network of opinion spammers, 2016 IEEE 17th International Conference on Information Reuse and Integration (IRI), 623-630, 2016.
Chen, Chien-Chang; Chen, Wen-Sheng; Lin, Yu-Jing; Wang, Chih-Chien; The Current Development of Open Election Data in Taiwan, Proceedings of the The 3rd Multidisciplinary International Social Networks Conference on SocialInformatics 2016, Data Science 2016, 50, 2016.
Wang, Chih-Chien; Li, Ming-Zhe; Yang, Yolande YH; Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in Product Reviews, Multidisciplinary Social Networks Research: Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings, 540, 448, 2015.
Wang, Chih-Chien; Chou, Feng-Sha; Chen, Chiao-Chieh; Yang, Yann-Jy; Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: The Influence of Concreteness and Emotion, Multidisciplinary Social Networks Research: Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings, 540, 425, 2015.
Lai, Ming-Cheng; Chou, Feng-Sha; Wang, Chih-Chien; Yang, Yann-Jy; INFLUENCE OF PERCEIVED RISK OF SMOKING AND SECOND-HAND SMOKE ON SELF-REGULATORY BEHAVIOR AMONG PREGNANT TAIWANESE WOMEN., The Southeast Asian journal of tropical medicine and public health, 46, 6, 1092-1102, 2015. (SCI)
Wang, Chih-Chien; Hsu, Ming-Chang; An exploratory study using inexpensive electroencephalography (EEG) to understand flow experience in computer-based instruction, Information & Management, 51, 7, 912-923, 2014. (SSCI)
Wang, Chih-Chien; Wang, Kai-Li; Beyond Flow Experience: Learners' positive and Negative Emotions Related to Computer-Based Instruction., PACIS, 268, 2014.
Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Shen, I; Self-Present by Avatars in Multiplayer Online Role-Playing Games: the Influence of Self-Esteem, Online Disinhibition, and Self-Discrepancy., PACIS, 61, 2014.
Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; Wang, Peihua; Sharing Word-of-Mouths or not: the difference between Independent and Interdependent Self-Construal., PACIS, 56, 2014.
Wang, Chih-Chien; Wang, Pei-Hua; Yang, Yolande YH; Opinion Leadership and Negative Word-of-Mouth Communication, International Conference, MISNC, 36-47, 2014.
Yun-Hsiou Yang, Yolande; Shen, I; Wang, Chih-Chien; Portrayals of Family Members' Roles on Taiwanese TV Commercials: A Content Analysis., Marketing Review/Xing Xiao Ping Lun, 11, 2, 2014.
Wang, Chih-Chien; Wang, Kai-Li; Chen, Chien-Chang; Yang, Yann-Jy; Flow and Learning Emotions in Computer Education, Journal of Information Technology Applications & Management, 21, 3, 53-64, 2014.
楊運秀; 沈毅; 汪志堅; 電視廣告中家庭成員角色形象之內容分析, 行銷評論, 11, 2, 155-173, 2014.
Yang, Yolande Yun-Hsiou; Shen, I; Wang, Chih-Chien; Portrayals of Family Members' Roles on Taiwanese TV Commercials: A Content Analysis, Xing Xiao Ping Lun, 11, 2, 155, 2014.
Wang, Chih-Chien; Wang, Kai-Li; Chen, Chien-Chang; Rethinking Flow Theory: The Role of Learning Emotions in Computer Education, The 12th International Conference on IT Applications and Management, 2014.
Lai, Ming-Cheng; Chou, Feng-Sha; Yang, Yann-Jy; Wang, Chih-Chien; Lee, Ming-Chang; Tobacco Use and Environmental Smoke Exposure among Taiwanese Pregnant Smokers and Recent Quitters: Risk Perception, Attitude, and Avoidance Behavior, International journal of environmental research and public health, 10, 9, 4104-4116, 2013.
Chen, Chien-Chang; Wang, Chih-Chien; Internet as indispensable everywhere: the introduction to the advances in internet technologies and applications special issue, Journal of Computers, 8, 7, 1633-1635, 2013.
Wang, Chih-Chien; Hsu, Ming-Chang; Flow Experience and Challenge-Skill Balance in E-Learning., PACIS, 203, 2013.
Wang, Chih-Chien; Yeh, Wei-Jyh; Avatars with Sex Appeal as Pedagogical Agents: Attractiveness, Trustworthiness, Expertise, and Gender Differences, Journal of Educational Computing Research, 48, 4, 403-429, 2013.
方文昌; 汪志堅; 回顧與展望: 行銷評論發行十周年刊登論文彙編, 行銷評論, 10, 4, 459-473, 2013.
曾乙婷; 汪志堅; 楊運秀; 情緒效價對廣告態度的影響, 行銷評論, 10, 4, 441-457, 2013.
汪志堅; 楊運秀; 李明倩; 拒菸廣告的恐懼訴求對年輕族群的說服效果: 調控焦點與訊息框架之影響, 台灣公共衛生雜誌, 32, 1, 62-74, 2013.
汪志堅; 陳翔; 江義平; 江維彬; Facebook 社交網站使用因素之量表發展與驗證, 電子商務學報, 15, 3, 319-351, 2013.
Wang, Chih-Chien; Wang, Pei-Hua; Yang, Yann-Jy; Yang, Yolande YH; Negative Word-of-Mouths in Online Community, Journal of Information Technology Applications & Management, 20, 3, 79-92, 2013.
Wang, Chih-Chien; Yang, Yun-Hsiou; Lee, Ming-Chian; The persuasive effect of an appeal to fear in anti-tobacco advertisements: the influences of self-regulation and message framing in young adults, Taiwan Gong Gong Wei Sheng Za Zhi, 32, 1, 74, 2013.
Wang, Chih-Chien; Wu, Yi-Huan; 情緒發洩, 報復與利他: 服務失誤後之線上負面口碑, 臺大管理論叢, 24, 1, 173-205, 2013.
Yang, Yannjy; Wang, Chih-Chien; Trend of Using Eye Tracking Technology in Business Research, 2013.
Zeng, Yi-Ting; Wang, Chin-Chien; Yang, Yolande Yun-Hsiou; The Influence of Emotional Valence on Attitudes toward the Commercial Firms, Xing Xiao Ping Lun, 10, 4, 441, 2013.
汪志堅; 吳宜環; Emotional Episode, Retaliation and Altruism: Negative Online Word-of-Mouths after Service Failure/情緒發洩, 報復與利他: 服務失誤後之線上負面口碑, Tai Da Guan Li Lun Cong, 24, 1, 173, 2013.
Wang, Chih-Chien; Wu, Yi-Huan; Emotional episode, retaliation and altruism: Negative online word-of-mouths after service failure, NTU Management Review, 24, 1, 173-206, 2013.
Wang, Chih-Chien; Chien, Hung-Yu; Believe or Skepticism? An Empirical Study on Individuals’ Attitude to Blog Product Review, International Journal of Innovation, Management and Technology, 3, 4, 343-348, 2012.
Wang, Chih-Chien; Tsai, Hsien-Tung; Lee, Ming-Chian; Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement, International Journal of Electronic Commerce Studies, 3, 1, 187-190, 2012.
Yang, Yannjy; Wang, Chih-Chien; Lai, Ming-Cheng; Using bibliometric analysis to explore research trend of electronic word-of-mouth from 1999 to 2011, International Journal of Innovation, Management and Technology, 3, 4, 337-342, 2012.
Wang, Chih-Chien; Chiang, I-Ping; Chuang, Chen-Fu; Recent development of the virtual community research: A citation and co-citation analysis, 2010 International Conference on E-business, Management and Economics. IPEDR, 3, 2011.
Wung, Chih-Chien; Hu, Wen-Chien; Bibliometric Analysis of Advertising Endorser Research in Marketing, International Proceedings of Economics Development & Research, 3, 102-106, 2011.
Ong, Chorng-Shyong; Chang, Shu-Chen; Wang, Chih-Chien; Comparative loneliness of users versus nonusers of online chatting, Cyberpsychology, Behavior, and Social Networking, 14, 1月2日, 35-40, 2011. (SSCI)
吳宗禮; 資訊管理; 汪志堅; 鄭王駿; 實踐大學; 管理學院; 國立臺北大學; 商學院; 實踐大學; 資訊科技與管理學系; 電子商務與數位生活研討會, 2011.
Wang, Chih-Chien; Chen, Chien-Chang; Electronic commerce research in latest decade: A literature review, International Journal of Electronic Commerce Studies, 1, 1, 1月14日, 2010.
Wang, Chih-Chien; Wang, Yi-Ting; Persuasion effect of e-WOM: The impact of involvement and ambiguity tolerance, Journal of Global Academy of Marketing, 20, 4, 281-293, 2010.
Wang, Chih-Chien; Chang, Ya-Ting; Cyber relationship motives: Scale development and validation, Social Behavior and Personality: an international journal, 38, 3, 289-300, 2010.
Yang, Yann_Jy; Wang, Chih_Chien; Creativity among R&D professional: Supervisory support and personality traits, Asian Journal of Technology Innovation, 18, 1, 229-248, 2010. (SSCI)
Yang, Y; Wang, C; Recent Development in Online Auction Research: A Literature Review, Proceedings of Business and Information, 7, 1, 2010.
Wang, Chih-Chien; Wang, Yi-Ting; Who is Everyone's Darling in Cyberspace? The Characteristics of Popular Online Daters, International Journal of Cyber Society and Education, 3, 1, 69-98, 2010.
汪志堅; 消費者_為, 台_縣: 全華圖書, 2010.
方文昌; 汪志堅; 電子商務, 台北: 智勝文化事業有限公司, 2010.
Wang, Chih-Chien; Chen, Chun-An; Jiang, Jui-Chin; The impact of knowledge and trust on e-consumers’ online shopping activities: an empirical study, Journal of computers, 4, 1, 11月18日, 2009.
Wang, Chih-Chien; Yang, Yann-Jy; NORMATIVE LEGITIMACY IN THE COMMERCIALIZATION OF ONLINE COMMUNITY WEBSITE, Proceedings of the Ninth International Conference on Electronic Business, 2009.
Wang, Chih_Chien; Lo, Shao_Kang; Fang, Wenchang; Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities, Journal of Consumer Behaviour: An International Research Review, 7, 2, 101-110, 2008.
Wang, Chih-Chien; Wang, Chia-Hsin; Helping others in online games: Prosocial behavior in cyberspace, CyberPsychology & Behavior, 11, 3, 344-346, 2008. (SSCI)
Wang, Chih-Chien; Yang, Hui-Wen; Passion for online shopping: The influence of personality and compulsive buying, Social Behavior and Personality: an international journal, 36, 5, 693-706, 2008. (SSCI)
Jiang, Jui-Chin; Chen, Chun-An; Wang, Chih-Chien; Knowledge and trust in E-consumers' online shopping behavior, Electronic Commerce and Security, 2008 International Symposium on, 652-656, 2008.
Wang, Chih-Chien; Hsiung, Wei; Attitudes towards online infidelity among Taiwanese college students, International Journal of Cyber Society and Education, 1, 1, 61-78, 2008.
Wang, Chih-Chien; Chang, Shu-Chen; Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: the Influence of Expertise and Involvement, Communications of the IBIMA, 4, 1, 1月7日, 2008.
Wang, Chih-Chien; Chen, Yu-Tzu; The influence of passion and compulsive buying on online auction addiction, 2008 IEEE Asia-Pacific Services Computing Conference, 1187-1192, 2008.
汪志堅; 總編輯的話, Electronic Commerce Studies, 6, 4, 399-399, 2008.
Wang, C-C; Lee, Y-C; Display online store products by automatic merchandise classification based on product similarity, 2008 4th IEEE International Conference on Management of Innovation and Technology, 710-715, 2008.
Wang, Chih-Chien; Chang, Shu-Chen; Online chat dependency: The influence of social anxiety, IEICE TRANSACTIONS on Information and Systems, 91, 6, 1622-1627, 2008. (SCI)
Wang, Chih-Chien; Chu, Yi-Shiu; Harmonious passion and obsessive passion in playing online games, Social Behavior and Personality: an international journal, 35, 7, 997-1006, 2007. (SSCI)
Wang, Chih-Chien; Yang, Yann-Jy; Personality and intention to share knowledge: An empirical study of scientists in an R&D laboratory, Social Behavior and Personality: an international journal, 35, 10, 1427-1436, 2007. (SSCI)
Wang, Chih-Chien; Chen, Sheng-Yi; Using header session messages to anti-spamming, Computers & Security, 26, 5, 381-390, 2007. (SCI)
Wang, Chih-Chien; Yang, Yann-Jy; Condorcet criterion to support consumer decision making for online shopping, Journal of Statistics and Management Systems, 10, 3, 377-393, 2007.
汪志堅; 消費者行為, 2007.
Wang, Chih-Chien; Lai, Cheng-Yu; Knowledge contribution in the online virtual community: Capability and motivation, International Conference on Knowledge Science, Engineering and Management, 442-453, 2006.
Wang, Chih-Chien; Yang, Hui-Wen; Passion and dependency in online shopping activities, CyberPsychology & Behavior, 10, 2, 296-298, 2006. (SSCI)
Wang, Chih-Chien; Yang, Yolande Yun-Hsiou; A content analysis of Taiwanese television commercials containing the Japanese language, Journal of American Academy of Business, 8, 1, 176-183, 2006.
方文昌; 張重昭; 林建煌; 汪志堅; 台灣行銷與消費者行為研究論文在國際頂尖期刊的發表現況, 行銷評論, 3, 2, 137-148, 2006.
耿慶瑞; 黃增隆; 汪志堅; 互動性對科技接受模式之影響─ 以政府入口網站為例, 2006.
Lo, Shao-Kang; Wang, Chih-Chien; Fang, Wenchang; Physical interpersonal relationships and social anxiety among online game players, CyberPsychology & Behavior, 8, 1, 15-20, 2005. (SSCI)
Wang, Chih-Chien; Hsu, Yahui; Fang, Wenchang; Acceptance of technology with network externalities: an empirical study of internet instant messaging services, Journal of Information Technology Theory and Application (JITTA), 6, 4, 4, 2005.
Lo, Shao-Kang; Wang, Chih-Chien; Fang, Wenchang; The exploratory research of on-line game consumer purchasing decision process and switching factors, Electronic Commerce Research, 3, 289-306, 2005.
Wang, Chih-Chien; Yang, Yann-Jy; Innovativeness and Mobile Phone Replacement: An Empirical Study in Taiwan, Asia Pacific Advance in Consumer Research, Seoul, Korea, 2005.
Chiu, Kuang-Hui; Fang, Wenchang; Wang, Chih-Chien; Using Mobile Communication Technology to Improve Automobile Consumers’ Values—A Location Based Commerce Case Study of Taiwan Yulon Nissan’s TOBE Service, Electronic Commerce Studies, 3, 1, 57-77, 2005.
Wang, Chih-Chien; Factors that influence the piracy of DVD/VCD motion pictures, Journal of American Academy of Business, 6, 1, 231-237, 2005.
駱少康; 汪志堅; 方文昌; 以訪談法探索線上遊戲消費者購買決策程序與轉換因素, Electronic Commerce Studies, 3, 3, 289-305, 2005.
汪志堅; 李欣穎; 來源可信度, 情感認同與涉入程度對網路謠言闢謠效果之影響, 管理學報, 22, 3, 391-413, 2005.
汪志堅; 盜版商品購買意願影響因素之研究: 以音樂雷射唱片為例, 行銷評論, 2, 4, 491-522, 2005.
方文昌; 歐陽傑; 汪志堅; 賴明政; 余強生; 翁頌舜; 吳祥華; 活化商學教育研習會, 2005.
Wang, Chih-Chien; Sender and receiver addresses as cues for anti-spam filtering, Journal of Research and Practice in Information Technology, 36, 1, 3月7日, 2004.
Wang, Chih-Chien; The influence of ethical and self-interest concerns on knowledge sharing intentions among managers: An empirical study, International Journal of Management, 21, 3, 370, 2004.
李欣穎; 汪志堅; 駱少康; 方文昌; 網路謠言的跨國傳播現象初探, 資訊社會研究, 5, 175-207, 2003.
方文昌; 汪志堅; 蘇永盛; 電子商務的研究主題分類: 以台灣地區的研究論文所進行之內容分析, Electronic Commerce Studies, 1, 1, 3月24日, 2003.
Jay, B Barney; 彭游; 黃營杉; 楊景傅; 汪志堅; 梁富梅; 高等策略管理, ISBN: 9789576094972, 2003.
黃營杉; 汪志堅; 研究方法, 台北: 華泰, 350-376, 2002.
汪志堅; 駱少康; 以內容分析法探討網路謠言之研究, Journal of Information, Technology and Society, 1, 131-145, 2002.
汪志堅; 駱少康; 網路上流傳謠言類型與特性研究, 2002.
耿慶瑞; 黃增隆; 汪志堅; 現有政府入口網站的使用狀況分析, 服務, 創新與績效-21 世紀電子化政府的願景研討會, 國立台北大學, 2002.
黃營杉; 汪志堅; Fred N, KerLinger &Howard B. Lee 著, 2002.
Truett, Lila J; Truett, Dale B; 賴明政; 汪志堅; 管理經濟學, 2001.
汪志堅; 賴明政; 消費者對電子佈告欄所流傳產品瑕疵謠言之態度, 2001.
汪志堅; 黃營杉; 消費者產品知識對網際網路上商品資訊搜尋量之影響, 企業管理學報, 51, 109-138, 2001.
Wang, Chih-Chien; Fang, Wenchang; Is Computer Network Retailing Trustworthy? A Survey of College Students' Perceptions in Taiwan, Pan-Pacific Management Review, 3, 1, 95-104, 1999.
汪志堅; 賴明政; 消費者對產品瑕疵謠言的態度---以一個電子佈告欄流傳謠言為例, 一九九九傳播管理新思潮研討會--傳播, 資訊與通信之整合會議實錄, 1999.
汪志堅; 破產成本對融資順位的影響, 1996.
汪志堅; [隆中對] 之經營策略剖析, 中國行政評論, 4, 2, 103-130, 1995.
Mao, Yu-Hsiang; Hung, Ko-Yu; Wen, Yean-Fu; Wang, Chih-Chien; Chiang, I-ping; Ho, Cheng-Hsun; WEB-BASED PTT INDECENT DISCOURSE SURVEY AND EVALUATION, .
Wang, Chih-Chien; Chen, Sheng-Yi; Using Header Session Messages to Filter-out Junk E-mails, .
Wang, Chih-Chien; SOCIAL ANXIETY AND DEPENDENCY IN ONLINE CHAT, .
Wang, Chih-Chien; Wang, Chih-Feng; ACADEMIC RESEARCH AND TECHNOLOGY DEVELOPMENT: AN EMPIRICAL STUDY FOR THE RELATION BETWEEN THE AMOUNT PATENTS AND ACADEMIC PAPERS, .
Wang, Chih-Chien; Jao, Hsiu-Man; COLLABORATION OF VIRTUAL AND PHYSICAL RETAILING-A CASE OF CONVENIENCE STORES AND ONLINE SHOPPING WEBSITE IN TAIWAN, .
Wang, Chih-Chien; Hou, Chin-Yi; LIFE DISSATISFACTION, SOCIAL ANXIETY, AND LONELINESS OF DEPENDENT ONLINE GAME PLAYERS, .
Wang, Chih-Yung; Wang, Chih-Chien; Benefits of Control, Individual Investors' Limited Rational Behavior, And Underpricing on the Initial Public Offerings of Equity Securities, .
Fang, Chen-Ling; Lee, Gu-Yuan; Tsai, Jason; Wang, Chih-Chien; THE INTENTION OF VACCINATION AGAINST RABIES IN TAIWAN: An Application of the Theory of Planned Behavior, .
Chen, Chien-Chang; Wang, Chih-Chien; Using Region Growing and Block Sampled Matching Strategies to Detect Copy-Move Forgery Duplicated Regions, 16 th International Conference on IT Applications and Management, 27, .
新聞報導 Prof Wang on News Reports
新聞報導 Prof Wang on News Reports
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