Using Customer Reviews to Boost Your Marketing Campaign
With too much information and too many businesses with too many products available on the web, the number of people buying the products online has increased. But if we look at the proportional aspect, the number of people buying one product has decreased. Competition remains to be the factor but it’s not the only thing to be concerned about. Potential customers do not pay much attention to the conventional marketing slogans on the web. They rather like to see unbiased information about the products. This is where customers’ reviews come up in the scenario.
One thing that needs to be kept in mind is that anyone can leave customer reviews. So, if you have a product and you allow people to talk about it, they are certainly going to have an opinion. Now, it is up to you how you manage to stay in the good books of most of the reviewers. If you are not paying attention to the role of reviews in your marketing campaign, you are not going to be able to earn something bigger online.
In this article, we will talk about how you can use customer reviews to boost your marketing campaign.
Show positive reviews on key pages
According to a study, most of the people treat reviews as personal recommendation. Another study suggests that most of the people read at least 10 reviews before making their mind to go for the purchase. It means that your potential customers are going to like learning about the people’s experiences before making the purchase.
Therefore, you need to show top reviews about your products on the key pages of your website. This way, the visitors of your website are going to have their trust built for your products and brand.
Reviews on search ads
The modern search engines are capable of looking beyond the on page factors of your website. They also keep an eye on what other people have to say about your product, brand or website. Therefore, you can show star rating of your website in the search results. A better average score is going to attract many web searchers towards your website.
Encouraging interaction on social channels
If you are successful in encouraging your social audience to interact with the other consumers on social media, you can earn conversions in an amazing manner. This way, your brand and product will be talked about. In other words, it is quite necessary to encourage your audience to talk about you on social media.
Using Customer Reviews as A Way to Market Your Business
In today’s marketing scenario, marketing pitches and slogans have started getting their value reduced. What’s more important now days is how you can make other normal people talk about your products. If there is a positive discussion about your product among your audience, you are going to see the potential customers turning into your loyal customers.
In this scenario, you may wonder what you can do to get your existing customers informing the potential ones about your products. The simple way is the use of customer reviews in your marketing strategy.
What do the statistics say?
It would be worth sharing some statistics derived from a survey.
- About half of the adults under the age of 50 check online reviews on a routinely basis.
- 53% of the consumers aging 18-to-29-year-old read products reviews before making a purchase.
- One in 10 Americans share product reviews with the others.
- 40% of the customers make a decision about buying or not buying a product after reading 1 – 3 reviews.
Authentic online reviews
Since the process of making a review is quite easier, the reviews can be falsified in order to portray a business as a high quality service. The practice has become so common that many people question the credibility of reviews. But then, there are some signs through which the authentic reviews can be identified. For instance, the authentic reviews vary by age, ethnicity, tone and language. Moreover, these reviews are going to have errors because this is what the genuine reviewers will do. The authentic reviewers are not always going to rate the product higher.
Dos and Don’ts of reviews
The first thing that you are going to do is to respond your customers. While it is a huge undertaking, the benefits of responding to the reviews worth the small effort you make. Moreover, there are going to be both positive and negative reviews about your product. If there is a positive review, the people are going to enjoy reading it. That review may even get shared by many people among their friends and family. This is exactly what your business requires from the reviews.
There are some important things that you have to keep in mind.
- Make sure that you never argue with any of your customers no matter if they are leaving an unjust negative review. You need to offer them support. Any negative response from your side is going to push your potential customers away from your product page.
- Make sure that you are responding to the review in a polite manner.
- Perform effective moderation in order to remove hateful and derogatory responses from the review list.
While you are selling your products, ask your customers to leave a review about your product. For this purpose, you are going to have to make the process of leaving a review as easy as possible. Remember, the marketing scenario has changed quite a lot in this day and age. You will have to make sure that you are paying attention to the reviews by your customers.
Reviews Your Business Is Going To Need Online
It is a well-known fact that online reviews are quite important for your business. According to a survey, about 97% of the potential customers read reviews before making a decision about buying. Moreover, 68% of the customers are going to select a local business if they see positive reviews about that business.
The above data is enough to demonstrate the importance of reviews for online and offline businesses but you may wonder about the number of reviews required. In this article, we are going to cover about how many reviews you need across a number of platforms.
The number of reviews you need on Google
Not a long time ago, you had to get at least 5 reviews to get a star-rating on Google. Now, you only need a couple of reviews to get that average rating on Google. However, it doesn’t mean that a couple of reviews are going to be enough. You will need to work to get as many reviews as you can because this is how the competition goes.
If you have an online store and you want the star-rating of it to show up in Google search results, you are going to have to make sure that there are at least 150 unique reviews and a 3.5-star rating.
Another thing that you need to keep in mind in this regard is that Google tends to add reviews and rating from other platforms. So you need to work on other platforms as well.
Number of reviews that you need on Yelp
There is no specific number of reviews that you need to get in order rank well in Yelp. However, you need to go for as many as possible as rule of thumb. Moreover, there are several other things that you are going to have to do in order to get your rank improved on Yelp. Those factors include:
- Complete Yelp profile with accurate information
- Photos of your products
- Not violating Yelp’s guidelines in any way
- Strategy to have more reviews consistently
- Consistent response strategy for the Yelp reviewers
There is no specific requirement about the Facebook reviews that you need to get. However, you need to keep it in mind that Facebook reviews can show up in the local search results. Therefore, having an effective strategy in place to get more reviews consistently is your major requirement.
Number of reviews required to build customer trust
Statistics show that 85 percent of the consumers are going to trust online reviews in the way they trust their friends. It shows how important the online reviews are. But you may wonder about the number of reviews required.
A study suggests that about 29 percent of consumers would make a decision about buying a product after reading 2 – 3 reviews. And 34 percent of consumers will do so after reading 6 – 7 reviews. It means that you are going to need to have 6 – 7 reviews if you want to be trusted by a majority.
Using Online Reviews For The Benefit Of Your Business
You need to keep it in mind that online reviews have become pretty popular among customers and visitors. Your customers would like to leave a review about your product or service, and the visitors on your site are going to love reading those reviews.
Now, the process of handling online reviews on your site may seem like a daunting task. In this scenario, it may be a bad news for you that customers rely heavily on the online reviews. About 90% of the American customers are reported to have read online reviews before making a decision about buying or not buying a product.
Nevertheless, it is not about only the bad news. The good news associated with online reviews is that you can use them to actually have a business growth on the web. You can use reviews to convince your customers about buying your products. As a matter of fact, these reviews can help you shape your digital marketing strategy in better way.
In this article, we are going to discuss how you can use online reviews for the benefit of your business.
The brand exposure
With the help of online reviews, your brand can get necessary exposure. The first benefit is that these reviews help you get your search ranking improved. When there are more reviews on your product page, it is going to be the fresh content that your webpage requires.
Another advantage of reviews is that you can find keywords for your page’s SEO. The content entered by the customers in form of reviews is going to have certain phrases which can be used as tags for your pages.
If you have a good number of positive reviews on your product page, you can show these reviews to the people who can help you in your business. For instance, you can tell the influencers in your industry how much people love your product. By assessing the potential of your product, the influencers will surely like to shake hand with you.
It is a fact that 9 out of 10 people read online reviews. It means that more people are going to buy from you if you have positive reviews. Moreover, they will be willing to pay higher price as well. It means that you need to leverage the reviews to boost your sales.
First thing that you are going to make sure is that you are using good reviews as social proofs. You can show good reviews to the people to convince them about your product. It means that you will need to have a system in place to sort the best reviews about your products and show them on the top.
You may find it surprising but it is the fact that bad reviews can also help in boosting of your sales. When you get a negative review, you tend to solve the problem by responding to the customer. This is how you show the prospective customers that you care about them. Moreover, research suggests that most of the people trust the brands that have the mix of good and bad reviews.