Until the mid-1950s professional cycling sponsorship was limited to companies in the bicycle business. The first crack in the wall occurred in 1947 when ITP, a football pool, sponsored a British team that was, admittedly, run under the BLRC, an organizing outfit outside the UCI.

Bic: French maker of disposable consumer products such as lighters and pens. Sponsored pro teams in the 1960s and 1970s included Tour de France winners Jacques Anquetil and Luis OcaÃa. In 1974 Luis OcaÃa publicly complained that he had not been paid. This upset Bic boss Baron Bich, who said he had deposited the funds in a bank account run by team manager RaphaÃl GÃminiani. That was the end of Bic's pro cycling sponsorship. Bic put pictures of its lighters on the jerseys at a time when a sponsor could show his name but not what he sold. Bic doubtless thought paying the fine worthwhile.




Pro Cycling Manager 2005 Crack