# Privacy Policy — 90Live
**Effective date:** September 18, 2026
**App:** 90Live (`com.ninetylive.app`) — live football scores, tables & watch guide
90Live respects your privacy. This policy explains what the app collects, why, and your rights. By using 90Live, you agree to this policy.
## Summary
- No accounts. No names, emails, or phone numbers collected.
- Your favorites and settings stay on your device.
- Ads (Unity Ads) and push alerts (Firebase) process standard device/technical data as described below.
## 1. Data stored on your device only
- Followed teams and matches, notification preference, app settings.
- Stored with Android's local storage and never sent to our servers.
- Deleting the app (or clearing its data) removes all of it.
## 2. Live scores feed
- Scores, fixtures, tables, crests and match info come from our cloud cache, refreshed from licensed sports-data providers.
- Reading scores sends no personal information. Standard technical data (e.g. IP address) is processed by our infrastructure provider (Google Firebase) to deliver the service.
## 3. Push notifications (goal alerts)
- Provided via Google Firebase Cloud Messaging (FCM).
- If you follow a team or match, your device subscribes to that topic so our server can send goal alerts. Topic subscriptions contain no name or contact details.
- You can switch alerts off anytime in your system notification settings; unfollowing stops the alerts.
- Firebase processes device tokens and technical data to deliver messages. See Google's policies below.
## 4. Advertising (Unity Ads)
- 90Live shows ads from Unity Ads (banners, interstitials, in-feed rectangles).
- Unity may collect: advertising ID, device model/OS, IP address, coarse location (country/city level), app usage and ad-interaction data, to serve and measure ads and prevent fraud.
- Unity's privacy policy: https://unity.com/legal/privacy-policy
- You can reset or limit ad tracking in Android Settings → Privacy → Ads (delete/reset advertising ID, opt out of personalization).
## 5. Analytics, crash and performance data
- The app uses Google Firebase services (Cloud Firestore, Cloud Messaging, Cloud Functions) to deliver scores and alerts. Google processes technical and diagnostic data per its policies: https://policies.google.com/privacy
- No Firebase Analytics advertising-ID collection beyond what is needed for the above features.
- **Firebase Analytics:** collects anonymous usage events (app opens, screen views, match views, goal-alert taps) to understand which features are used. No advertising ID, no personal identifiers.
- **Firebase Crashlytics:** collects crash reports (device model/OS version, app state at crash time) so bugs can be fixed. Crash reports contain no names, contacts, or favorites.
- Firebase's general data processing (Cloud Firestore, Cloud Messaging, Cloud Functions) is described in section 2–4. Google's policies: https://policies.google.com/privacy and Firebase data processing terms: https://firebase.google.com/terms/data-processing-terms
## 6. External links (Where to Watch)
- Broadcaster links (e.g. SuperSport, Sky Sports, DAZN, ESPN) open official third-party apps/sites. Their own privacy policies apply once you leave 90Live.
## 7. Children
- 90Live is a general-audience sports app, not directed at children under 13, and we do not knowingly collect children's data. Parents/guardians may contact us to remove any such data.
## 8. Data security and retention
- Favorites/settings never leave your device. Server logs and cached sports data contain no personal information and are rotated automatically.
- No personal data is sold, rented, or shared for marketing.
## 9. Your rights
- Access, correct, or delete any personal data associated with you; object to or restrict processing; withdraw consent (e.g. turn off notifications, reset your advertising ID, uninstall the app).
- Contact [achalugodeveloper@gmail.com] and we will respond within 30 days.
## 10. Changes to this policy
- We may update this policy as the app evolves. Material changes will be reflected here with a new effective date. Continued use after changes means acceptance.
## 11. Contact
- Questions or requests: [achalugodeveloper@gmail.com]