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About the Course
About the Course
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
What I Learnt
What I Learnt
By the end of this course, I was able to...
- Apply knowledge of customer value to price products
-- Leverage core value-based pricing techniques to inform pricing decisions
-- Measure customer willingness to pay using models (surveys, conjoint analysis, other data)
-- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers
Key Skills
Key Skills
Customer Willingness to Pay
Pricing Strategies
Customer Value-based Pricing
Measuring Customer Preferences
Customer Psychology
Other Information
Other Information
Grade Achieved: 83.8%
Completed by Priyank Goyal at Monday, October 2, 2017 7:05 PM GMT
4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
Jean Manuel Izaret, Thomas Kohler & Ronald T. Wilcox
University of Virginia & BCG
Course URL: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-cost-economics
Achievement URL:https://www.coursera.org/account/accomplishments/certificate/ULT95SJLPGCY
My Notes
My Notes
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