Bio
Age: 32
Occupation: Working mother(Financial Professional)
Family: 2 children, ages 2 and 5
Location: New Delhi
Background: Priya works full-time and has a busy schedule. She’s price-conscious and environmentally aware, preferring to buy and sell gently used clothing for her children to save money and reduce waste. She often struggles to find reliable platforms and specific styles in her children’s sizes.
" I want to find the right clothes for my kids without wasting time scrolling through endless options. I need a reliable, quick solution."
Find quality, affordable clothing for children quickly and easily.
Minimize time spent on searching and listing items.
Ensure reliable, accurate item descriptions and clear communication with sellers/buyers.
Inefficient search and filtering options on most platforms make it hard to find items by specific size, style, or quality.
Unclear or inconsistent item descriptions, leading to surprise issues with quality or fit.
Time-consuming back-and-forth with buyers or sellers, which interrupts their busy schedules.
Priya, a full-time finance professional, manages a hectic work and home life. When her children need new clothes, she turns to online resale platforms, hoping for a quick and convenient way to purchase affordable, gently-used items. However, she often struggles to find items in the exact sizes and styles her children prefer due to limited search and filter options. Listing her children’s outgrown clothing is also a hassle, with time-consuming forms and back-and-forth negotiations with buyers. Priya wishes for a streamlined platform that allows her to quickly locate items with accurate descriptions and easily list items for sale without disrupting her tight schedule.
Bio
Age: 40
Occupation: Small business owner
Family: 3 children, ages 1, 5, and 7
Location: Ahmedabad
Background: Vikram and his wife often shop secondhand to save money and reduce waste. He’s fairly new to online resale platforms and finds the process of selecting items and negotiating prices frustrating and time-consuming. He is particularly interested in finding good deals on branded items.
" If I can save money and get quality clothes, I’m all for it. But I don’t want surprises or endless haggling—it has to be straightforward."
Buy and sell children’s clothing to save money and get good value.
Find high-quality branded or trendy items within a budget.
Support sustainable practices by purchasing and reselling items instead of buying new.
Difficulty in finding affordable, quality items within their budget.
Lack of clear pricing and negotiation features, making it challenging to secure good deals.
Concerns over inconsistent quality, especially with secondhand items, as descriptions and photos don’t always match the actual item condition.
Vikram, a small business owner and father of three, is new to online resale platforms but motivated by a desire to save money on his children’s clothing while also reducing waste. He hopes to find deals on durable, branded items that won’t compromise quality. However, he often ends up frustrated by the time-consuming process of searching for items and negotiating prices, especially as a newcomer to online resale. Unclear or inconsistent quality in the items he buys has led to disappointing purchases. Vikram envisions a platform with straightforward pricing and reliable descriptions, where he can find quality items within his budget more easily and quickly.
Priya is a busy finance professional who needs a streamlined platform to buy and sell children’s clothing quickly and accurately because she has limited time and often struggles with inadequate search options and time-consuming listing processes.
Vikram is a small business owner and father of three who needs an easy-to-navigate platform to find quality, affordable children’s clothing because he is new to online resale and often feels frustrated by time-consuming searches, price negotiations, and inconsistent item quality.
I believe that adding advanced search and filter options tailored to children’s sizes, styles, and brands will allow parents like Priya to quickly find the specific clothing they need, saving them time and reducing frustration.
I believe that simplifying the listing process with pre-filled fields and minimized steps will make it easier for busy parents like Priya to sell outgrown clothing without it disrupting their schedules.
I believe that providing clear quality indicators and consistent item descriptions will help parents like Vikram feel more confident in the quality of secondhand clothing they purchase, reducing disappointment and returns.
I believe that implementing fixed or suggested pricing options will make the buying and selling process quicker and easier for newcomers like Vikram, reducing the time spent on negotiations and ensuring fair deals.
This product will let users easily search for, find, and list affordable, high-quality children’s clothing, which will affect busy parents by saving them time, increasing convenience, and improving confidence in purchases. We will measure effectiveness by tracking user satisfaction, time spent on tasks, and purchase completion rates.
Working on a sustainable app for buying and selling children's clothes and accessories was an enriching experience for me as a UX designer. As a beginner in a generalist role, I got the opportunity to user research, ideation, and visual design. Conducting research helped me deeply understand the needs of eco-conscious parents and sellers, while ideation sessions pushed me to design features that simplify second-hand shopping. Creating the visual design allowed me to balance sustainability-driven messaging with a fun, user-friendly interface. This project taught me how to approach design holistically, emphasizing both functionality and aesthetics while solving real-world problems.