Nonetheless, make sure to avoid attachments as much as conceivable. That means you shouldn't convey emails with any attached images or recordings (especially large documents), bringing about a gigantic and perhaps befuddling email that will stop up journalists' inboxes
However, what to convey a virtual event press release that contains bunches of great and high-res images or recordings (and because it's a way to make your product more attractive for the press — for what reason couldn't you)?
Instead of adding attachments to your product press release email, attempt this:
Create a visual press release (utilizing a press release software like Prowly, or utilizing a CMS like WordPress)
Add your product photographs, recordings and other rich media, (for example, Facebook posts or Twitter conversations) straightforwardly to your press release
(Optional) Post it online to your brand newsroom, a place where you stay with all your press releases
Send your press release to journalists by utilizing a shareable connection (furthermore, you'll have the option to track open and snap rates and see who's reading your emails)
New product press release examples
Underneath you'll find 3 unique sorts of new product press release examples to motivate you to create your own.
Each press release was created with press release for upcoming event Creator, which allows you easily to create visual press releases (great for flaunting your product!) with drag and drop components and add photographs, recordings, call-to-action buttons, and social media threads to your press release.
At this point you ought to know the basics of creating a viable product press release and pitching it effectively. To summarize, each product launch press release ought to contain:
An attractive headline that features remarkable advantages and features of your product
The standard components of a pre event press release: headline, dateline, lead, body, company data, media contact information
A particular audience that it's targeted to
Information on why your product merits talking about and why anyone ought to be amped up for it
Attractive photographs and/or recordings of your product added straightforwardly to the press release (if conceivable, avoid attachments!)
Journalist A: Covering investments, construction, architecture, and real estate
Journalist B: Local news, city life, and local government
Journalist C: Lifestyle, fashion, beauty & cosmetics, and design
Journalist D: Art and culture
Below are some of the things pointed out by the people to whom we send our event press releases and invitations. Let’s check how they define writing a good press release about an event:
1. Avoiding the “flowery style” of writing event press releases (adjectives, praises, and exaggerations)
Journalist A: I like figures, facts, and sensible quotes instead of a bunch of adjectives and silly references.
Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist, then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it
Journalist D: When it comes to the language used, I strongly advise against using the so-called cool words as well as overusing capital letters. Even if the headline is interesting, the journalists will most likely not want to spend the time adapting your language to their standards.
2. Presenting solid facts that interest the press about your event
Journalist A: When I get a press release from an event where there were substantial talks on some issues, I would like to also get quotes on investments, trends, forecasts, etc.
When I read that “the market is growing” or “the future is bright” I begin to lose my will to live. When organizing a conference to which you invite journalists, I would also stay away from “We are happy to announce,” “It is our honor to…” or “With joy we…” When I plan to attend a conference I’m only interested in what will be talked about and who will do the talking.
Journalist B: When you send a press release to a city paper about a concert of a lesser-known band of a niche genre, other than just naming the music category (for example eco-hip-gothic rock), please list something known that the audience can compare it to. After all, this will be read by everyone.
Journalist C: If the event is really a new thing, something non-standard, it makes sense to cover everything from A to Z, starting with the things your reader will find the most interesting.
3. Not sending your event announcement press release to a media contact who doesn’t cover your niche
Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country.
Journalist C: Every day, I get hundreds of emails from all kinds of sources and in my work, time is of the essence. I have just a few seconds to look through each, and the ones that irritate me the most are the ones that should not be there at all
Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of a new ceramic tile production line. It’s really crucial to check your contact database and only send out useful info.
4. Adding enormous attachments to your event press release
Journalist A: When it comes to grand openings, good pictures are key. We probably wrote about the venue before, so we have some knowledge about it, but a good summary is always welcome.
Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. If you didn’t feel like copying the info from your FB page to the email, you can bet that I have no interest in it either. Plus, I am not obligated to have an account on every social media site.
Journalist C: Attachments are incredibly important. They must be of appropriate size and format so that looking through them will not require time and effort.
5. Keeping in mind the “sound” frequency of calls, emails, and follow-ups
Journalist C: Calling in your press releases is typically frowned upon and is generally treated like telemarketing. Journalists try to distance themselves from such PR pros. On top of that, it’s usually an intern without a clue that does the calling. It’s a little easier when you personally know the journalist but it’s still a better practice to send them a follow-up email instead.
Journalist D: There is one thing that we really don’t take kindly to. That is sending the same press release to all the email addresses at our office and repeating the process every couple of days. That will undoubtedly land you in the spam folder.
When you think about it, calling may not always be bad. Sometimes we get a poorly written press release, but later the PR department or an agency calls and clarifies or fills in on some info that for some reason was omitted. And it turns out that that’s exactly what we’ve been missing for the article.
Journalist B: If you decide to call, you should have it clear how to approach us, journalists, beforehand. Most calls I receive start with: “Hello, we sent you a press release about the premiere of XYZ. I just wanted to know if you got it. Is there a chance it’ll get published? Did you find it interesting?” It almost always starts like this.
6. Telling the truth
Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. If that’s how you feel then you should go with paid advertising.
Here’s another true story from my time in the city pages: Some PR department announced an event, the paper wrote about it, after which the PR department called and asked to add that an event is a closed event
But nothing beats the fact that every so often I get calls asking to print some info about an event in a newspaper that has not been put out in years. Once a lady called me, wanting to publish something in our sports section. I asked her when last she had seen our paper. She said “Yesterday.” The only problem was the paper hadn’t been published for six months then, and when it had been, it had never had a sports section.
Journalist D: It is very unprofessional, yet common, to call and ask, “Has anything been printed yet?” – if you really need to know, buy the paper and check. It’s the same story with calls wanting to know if we got the press release.
Event press release examples
Each event press release example below was created with Prowly’s Press Release Creator – a handy drag & drop tool for creating visual press releases that you can share with a simple link.
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