Kelloggs Mission Nutrition

Kelloggs Mission Nutrition: How the Cereal Brand Promotes Healthy Eating

Kelloggs is one of the most popular cereal brands in the world, with a history of over 100 years. But what is the mission behind their products? How do they ensure that their cereals are nutritious and delicious? And what are some of the initiatives they have taken to support the wellbeing of their consumers and communities? In this article, we will explore the answers to these questions and more.

What is Kelloggs Mission Nutrition?

Kelloggs Mission Nutrition is the name of a free cereal box game that was released in 1999. The game allowed players to choose from four classic Kelloggs mascots: Tony the Tiger, Snap, Crackle and Pop, Cocoa the Monkey, and Toucan Sam. Each mascot had a different adventure and a different set of challenges to overcome, such as collecting ingredients, avoiding obstacles, and solving puzzles. The game was designed to teach children about the importance of nutrition, balanced diet, and physical activity.

DOWNLOAD

But Kelloggs Mission Nutrition is more than just a game. It is also the philosophy that guides the company's vision and purpose. According to their website, Kelloggs aims to "enable positive, affordable, plant-based eating patterns" and "address food security and globally create BetterDays for 3 billion people by the end of 2030". To achieve this, they focus on four pillars: nourishing with their foods, feeding people in need, nurturing their planet, and living their founder's values.

How does Kelloggs ensure the nutritional quality of their cereals?

Kelloggs takes pride in providing cereals that are made with wholesome ingredients, such as grains, fruits, nuts, seeds, and milk. They also fortify their cereals with essential vitamins and minerals, such as iron, zinc, calcium, vitamin D, and B vitamins. They claim that their cereals can provide up to 25% of the daily recommended intake of these nutrients.

Kelloggs also strives to reduce the amount of sugar, salt, and fat in their cereals, while maintaining their taste and texture. For example, they have reduced the sugar content in some of their cereals by up to 40% since 2007. They also offer a range of low-sugar, high-fiber, and gluten-free options for consumers with different preferences and dietary needs.

What are some of the initiatives that Kelloggs has taken to support wellbeing?

Kelloggs believes that wellbeing is not only about nutrition, but also about social and environmental factors. That is why they have launched several initiatives to support the wellbeing of their consumers and communities. Some of these initiatives are:

Kellogg's Breakfasts for Better Days: This is a global program that aims to fight hunger and food insecurity by providing breakfasts to children in need. Since 2013, Kellogg's has donated more than 3 billion servings of cereal and snacks to food banks and school feeding programs around the world.

Kellogg's Origins: This is a program that works with farmers and suppliers to improve their livelihoods and sustainability practices. Kellogg's helps them adopt climate-smart agriculture techniques, reduce water use and greenhouse gas emissions, increase biodiversity and soil health, and enhance social and economic outcomes.

Kellogg's Better Days Awards: This is an annual recognition program that celebrates the achievements of individuals and organizations that share Kellogg's vision of creating better days for people and the planet. The awards cover six categories: nutrition education, food security, sustainability, diversity and inclusion, community engagement, and innovation.

In conclusion, Kelloggs Mission Nutrition is not only a fun game that teaches children about healthy eating habits, but also a reflection of the company's commitment to nourish people and the planet with their products and actions. By offering nutritious cereals, supporting food security programs, collaborating with farmers and suppliers, and recognizing changemakers, Kelloggs hopes to make a positive difference in the world.

a7a7d27f09