Product Planning and Development
฿30,000
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About this course
This course is designed for professionals and aspiring innovators who want to learn the complete process of planning and developing new products and services, from initiation to launch. You will learn to identify opportunities from emerging trends and align projects with evolving technology, business, and user needs. With a focus on a human-centered approach, the course covers user research, idea generation and screening, concept testing, and business model development through practical workshops and case studies. By the end, you will have a solid understanding of the product planning and development process and the skills to drive innovation in any industry.
Suitable for...
Designers and Innovation Managers/Consultants striving to develop innovative, user-centered initiatives and enhance
the ability to nurture new ideas from inception to concept validation and launch.
Project Managers and R&D Teams aiming to enhance skills in anticipating emerging trends, gaining user insights, and
prioritizing impactful projects.
Business Development Managers focused on driving growth through new product and service development to
broaden market opportunities.
Entrepreneurs and Start-Up Founders seeking to identify opportunities and develop pipelines of new products and
services to boost chances of success.
Course Plan
Day 1: Project Initiation
Introduction to the basics of product planning and development, exploring how new values and opportunities arise from changes and trends, and initiating and reframing projects to align with these new opportunities.
class 01 Intro to Product Planning and Development
class 02 New Values, New Opportunities from Changes and Trends
class 03 Project Initiation & Re-framing
Day 2: Opportunity Identification
Focus on user research methods for product planning and development (PPD), analyzing data to develop insights, and planning effective user research to identify potential opportunities.
class 04 User Research for PPD
class 05 Analysis & Insights Development
class 06 User Research Planning
Day 3: Idea Generation
Understanding the value and requirements for the project, exploring various idea generation tools and techniques, and participating in a hands-on workshop to develop innovative ideas.
class 07 Value & Project Requirements
class 08 Idea Generation Tools & Techniques
class 09 Idea Generation Workshop
Day 4: Idea Screening and Concept Testing
Learning methods for screening ideas to select the most promising ones, using concept testing tools and techniques, and preparing for concept testing to validate ideas.
class 10 Idea Screening
class 11 Concept Testing Tools & Techniques
class 12 Concept Testing Preparation
Day 5: Product Development
Examining case studies on human-centered product development, analyzing the results from concept testing, and discussing strategies for test marketing to refine product concepts.
class 13 Human-centered Product Development Case Studies
class 14 Concept Testing Results & Development
class 15 Test Marketing
Day 6: Business Analysis and Development
Conducting a business analysis to assess the viability of new products or services, developing a business model, and presenting final concepts and summaries to conclude the course.
class 16 Business Analysis
class 17 Business Model Development for New Product/Service
class 18 Final Presentation & Summary
Instructors
Instructors
Praima Israsena Na Ayudhya, PhD
Associate Professor, Industrial Design Program
Chulalongkorn University
Triyuth Promsiri, PhD
Director of Entrepreneurship Program
College of Management, Mahidol University
Ernest To
Strategic Consulting
Business Creative, HKG
Course duration: 6 days across 3 weekends (48 hours total)
Dates: 7-8, 14-15, 21-22 December 2024
Time: Sat & Sun, 9:00-18:00
Location: Department of Industrial Design,
Faculty of Architecture, Chulalongkorn University
Language: Thai (42 hrs), English (6 hrs)
Live classes, in-person learning. no replays available
Small Class Learning
Limited to 30 participants: Benefit from a more engaging and dynamic learning experience with ample opportunities for interaction and discussion.
Pathway to Degree
Credit bank
Participants who attend at least 80% of the classes and pass the project evaluation will earn 3 academic credits in Chula’s Credit Bank, which are transferable towards the M.I.D. program, and will receive a Certificate of Achievement.
Certificate
Participants who have attended at least 80% of the classes will receive a Certificate of Attendance.
Pricing ฿30,000 (from 35,000)
For any inquiries, please contact
Tel. 085-234-3980, Ms. Patcharee
Tel. 062-718-6925, Ms. Waranan
Line OA: @706zwctc
Email: cugs.academy@gmail.com
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