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One of the biggest mindset shifts I’ve made as an entrepreneur? Sharing the process—not just the final product.
For years, I operated under the belief that things had to be perfect before anyone saw them. Whether it was a new tool, a business idea, or a strategy I was working on, I kept everything under wraps until I was sure it was polished. I wanted everything to be clean, professional, and complete. But I slowly realized something: people connect far more deeply with progress than with perfection.
That's when I decided to change my approach and start “building in public.”
Building in public means exactly what it sounds like—sharing the behind-the-scenes process of what you're working on. It means letting people see your ideas in development, the small wins, the unexpected pivots, and even the failures along the way. I started posting updates on platforms where I was active—LinkedIn, blog posts, email newsletters—sharing what I was building, what I was learning, and where I was stuck.
And to my surprise, people cared.
They didn’t care that the idea wasn’t perfect yet. They cared that it was real. They appreciated the transparency. They offered feedback. They asked questions. Some even reached out to collaborate or support the product once it launched. It completely reframed how I thought about visibility and audience engagement.
One example that stands out is when I launched my business planning toolkit. Originally, I had planned to go through months of internal development and release it as a polished product. But instead, I began sharing the early wireframes, my thought process behind the framework, and even some of the early rough drafts with my audience. I asked for opinions and incorporated feedback in real-time.
What happened next was unexpected but powerful: people started anticipating the release. Some even pre-ordered. Others became early testers and gave valuable input. By the time the final version launched, I didn’t just have a product—I had a group of people who felt like they had helped shape it. That toolkit went on to become one of the most downloaded resources I’ve built to date.
But the biggest win wasn’t just sales or traffic. It was the trust that came from opening the curtain. People don’t just want polished deliverables anymore—they want to know the story behind the product. They want to follow the journey and root for you while you’re building.
Building in public creates that bridge.
It also keeps me accountable. When I share my goals or current projects, I feel more committed to showing up consistently and finishing what I start. And when I hit roadblocks, the community that forms around the work is often the one that helps push me through.
The biggest fear most entrepreneurs have is that their work will be judged if it’s not perfect. But I’ve found the opposite to be true. The more honest and transparent I’ve been, the more people have engaged, supported, and stuck around.
When you build in public, you're not just creating a business. You're building a community around your mission. And in today’s world, that’s more valuable than ever.
Travis L Wright’s POV’s Summed Up in Words
https://muckrack.com/travis-l-wright
https://travislwright-er.mystrikingly.com/
https://travislwright-er.hashnode.dev/travis-l-wright-why-every-entrepreneur-needs-a-long-view
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