Website Redesign

The Idea

Redesign company website to reflect the brand’s competitive position in the market and improve web presence for organic reach.

I was tasked as the design and development lead for this project and ultimately responsible for the implementation of the website redesign at every level outside of copy.

The Process

1. Discuss with marketing team regarding their vision for content which informed the amount of pages we’d work on.

2. Create wireframes to structure copy and organize content at a high level.

3. Work with team members on a mood board to decide on an aesthetic.

4. Meet with c-suite to present wireframes and moodboard to get their approval.

5. Build out assets, design guide, etc.

6. Create Mockups.

The Design

• utilize modern design principles to reflect firm's growth and market position

• Animated illustrations, gradients, icons, custom graphics that represent workflows and prpoducts

• About Us page

• Contact forms for prospective and existing clients

The Outcome

• Improved SEO and web accessibility scores by about 28% and 42%, respectively.

• Blog page to reflect company updates, news and perspectives

• Reestablished web presence with a more cohesive brand to market to prospective clients.