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Highlight my performance, the strategies implemented, and the measurable impact achieved
About me
About me
15 years ago I started my digital career. Since 2010, I've worked in digital marketing, starting at Lemur, where I helped businesses and entrepreneurs build their social media presence. I then led Google and social media ads for Mexico’s top telecom foundation. Later, I joined a Mexican retail company to establish its e-commerce and digital mkt team from scratch. My SEO expertise grew at a Japanese company, optimizing organic search and metadata for North America. In my last role, I launched a brand in Mexico, built the Spanish website, and managed digital campaigns to boost conversions.
Lemur is a digital agency in Mexico, specializing in marketing strategies, public relations and digital positioning for business and entrepreneurs. My job was to set companies social media profiles and help them with strategy to get awareness and conversions. Below you will find the main digital projects I was involved:
Digital strategy & public relations
Content marketing for blog
Campaign management & monitoring
Growth digital community +10,000
Engagement +10% yearly
+10% CTR during 50 Anniversary campaign
Planning & launching digital ads strategy
Social media management
Marketplace in Amazon & Mercado Libre
+ Digital Sales during World Cup 2014 by Running Digital Ads
+ 500 Prospects & + 100 New Customers
- CPA by Two Digits
Entrepreneur training in digital media
SM content management & conversation
Omnichannel Implementation
+ 50K emails from entrepreneurs
+15% Organic Searchs Growth
Multimedia Content Optimization
Fundación Televisa is a nonprofit organization in Mexico focused on education, culture, and social impact, supporting programs like Bécalos. Is part of the biggest telecommunication company nationwide. I first managed high budget for digital ads.
Digital strategy for the Bécalos program nationwide
Coordinate Communication, visual & copies, among agencies (ATL - BTL)
High-budget digital advertising management in Meta & Twitter
Audience monitoring & performance analysis
+ Awareness through targeted campaigns
+ Community participation.
- 5% CPM in Bécalos campaign (ATL - BTL)
Work closely with the agency (now beso.agency) to integrate and unify key messages and slogan
Collaborate with talent and content for TV, radio and newspaper ads
Projects: Bécalos, Posible, Gol X México, X la educación
Growth digital community in all projects & programs +1M
+CTR & engagement rate from TV ads
+Donations from international corporations
Execute large-scale personalized email blasts segmented by state, school and recipient
Performance optimization & A/B testing
Enhance deliverability & list management
Attend +1,000 emails & phone calls daily
+ Email blast open rate by optimizing subject lines & layouts
Bounce rate reduction by -10% in one year
Vallen is leading retail and industrial supply company in Mexico and North America, specializing in B2B and B2C sales through e-commerce and digital channels. I contributed by creating digital MKT team, processes and activities.
Plan, create, manage & monitor content & digital campaigns on Salesforce Ecommerce & MKT Cloud
Salesforce CRM feed with prospects from ads
Handle and submit data & metadata for Items
+20k submitted items
Optimize communications with sales team
+1k keywords analysis in KW lists (product categories & brands)
Design & implement landing pages for digital MKT campaigns sharing ads budget with 3M
Set promotions with stores & pick up order implementation
Create multimedia content for SM & digital ads
+ Sales in stores
+ Awareness and -CPV
1k new prospects (B2B) in CRM
Recovery of 10% of abandoned carts
Built & led E-commerce digital MKT strategies
Optimize campaigns with Google Analytics, Search Console & Tag Manager
SEO on-page & off-page
Run site audit in SEMrush to optimize website health
+200 monthly purchases & +100 new prospects monthly
+ average ticket by cross-selling and upselling strategies
+ Google ranking 25% in 18 months
Mayekawa is a Japanese industrial company specializing in refrigeration, automation, and energy efficiency across North and South America. I led SEO activities in North America region.
Optimized site structure for better indexing & SEO performance
America-region website optimization
Content & UX improvements
Enhanced site structure, reducing bounce rate and improving user engagement
Ensure content consistency and location
Improve website speed and reduce page load time
Optimized metadata, headings & image alt-text, boosting search in America
Keywords research & implementation
Improve Internal linking strategy
+15% pages per session & session time in 6 months
+ Organic traffic in NA, CA and Latam
Improved KW ranking in America region
Developed a backlink strategy
Strategic backlink acquisition
Boost content visibility on SM to drive organic backlinks
+20% Authority & Google ranking
Relevant backlinks growth
Increase referral traffic from SM platforms
Allana Buick & Bers (ABB) is a U.S.-based architecture and engineering consulting firm specializing in building envelope systems, waterproofing, and energy efficiency solutions. ABB had no presence in Mexico, so my first task was to introduce the brand to the market. I led the launch strategy, selecting a key industry event, executing a multi-channel campaign across traditional and digital media—including Google and LinkedIn ads—and developing the Spanish version of the website, fully optimized for SEO.
Brand establishment: create, design & managed SM profiles & spanish website version
Planned & executed small industry events (networking)
Coordinated ABB´s participation in industry events, aligning digital campaigns to drive sign-ups
Literature translation
Digital community growth, in US and MX
500 registrations from digital ads
+30% SM impressions post-launch
Design & implement Google, Meta & LinkedIn Ads Strategy
Set & manage Google tools to optimize ads performance (Ads, Analytics & Tag Manager)
Create multimedia content for SM, emailing & digital ads
+Ads visibility & CTR
CPL reduction by 20% after campaign optimizations
5-10% convertion rate from ad traffic to contact forms
Content, metadata and sitemap optimization
Industry link building & authority growth
Technical SEO enhacements: webiste speed & internal linking
+25% increase in organic traffic to spanish website version
Domain authority growth due to industry chamber link-building efforts
Page load time reduced by 30% improving UX
10% decrease in bounce rate after metadata and content opt in english website
Page updated
Google Sites
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