Amala Ratna Zandile Dlamini, also known as Doja Cat, is one of the largest Gen Z stars currently in the scene and a strong internet presence, arguably the largest one in social media among the recent newcomers. Born and raised in Los Angeles, she began making and releasing music on SoundCloud as a teenager, caughting the attention of Kemosabe and RCA Records, with which she signed a joint record deal at the age of 17, subsequently releasing her debut EP Purrr! in 2014. After a hiatus from music, Doja Cat released her debut studio album, Amala in 2018, and later earned viral success as an internet meme with the single Mooo!. Doja's second studio album, 2019's Hot Pink, reached the top 10 of the US Billboard 200 and spawned the chart-topping single Say So. Her most recent effort is the crossover release Planet Her from 2021.
Doja Cat is known for creating music videos and songs that achieve popularity on social media applications such as TikTok and YouTube; her online persona has make her and one of the fastest rising Gen Z stars on the internet and is considered a case study of the importance of the internet when creating and promoting your output.
She has been nominated for three Grammy Awards and six Billboard Music Awards, and has won two American Music Awards in addition to the MTV Video Music Award for Push Best New Artist and its European counterpart. Forbes named Doja Cat "one of the top breakout stars of 2020" and listed her on their annual 30 under 30 list.