Paw-pals

About

“The Paw-pals” is an animal adoption website that has options for adoption, fostering and volunteering facilities.

Problem

“The Paw-pals” is an animal adoption centre that required a website with various services that they were providing.

Goal

To create a website including all the service requirements, which needed to be eye-catching.

My Role

UX designer designing a responsive website for “The Paw-pals” from conception to delivery.

User Research

I spoke with the owners of “The Paw-pals”, who required a website for their animal adoption centre. Upon research, users required an easy way to browse services, such as adoption, fostering and volunteering. Also, the website needed to be eye-catching to get people to adopt more pets.

Pain points :

A website that attracts users to adopt pets.
A simple and easy-to-use website was required to make the website accessible and inclusive.
Text-heavy menus are often time-consuming to read and hence required less text heavy.

User Personas

Based on the information derived from the user research, I created a persona whose demographics, motivations, goals and frustrations represent the user's needs.

User Journey Map

Mapping Ms Stella's user journey revealed the requirement to have the website "Paw-pals".

Sitemap

I made a sitemap that indicated the Information Architecture (IA) of the website consisting of the parent and child webpages.

Wireframes

I created the digital wireframes based on the user research.

Low-fidelity prototype

I created a low-fidelity prototype to demonstrate the basic user flow.

Link: Low-fidelity prototype

Mockups

I created mockups after finalizing the low-fidelity prototype.

High-fidelity prototype

I proceeded to create a high-fidelity prototype.

Link: High-fidelity prototype

Responsive Designs

I designed two size variations which include designs for mobile and desktop versions. Optimized version creation took place considering user requirements and the display size for each device.

Conclusion

Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Paw pals]

Detailed case study :

I made a detailed presentation for this project as a part of a Google UX course assignment by Coursera.

This project I worked on as a part of the UX course conducted by Google via Coursera has provided me with immense happiness. It's been a journey to have learned new many new concepts. Thank you for your patience and for reading my UX case study.

Disclaimer: All photos of the animals utilized in this project are taken from "Unsplash". Credits to the respective owner.

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