Honeycomb Bakes
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About
About
Honeycomb Bakes is a delivery app for people who are unable to prepare breakfast and want scheduled delivery of light and nutritious breakfast quickly without having to order every single day at the specified time and location.
Problem
Problem
Busy people do not have time to prepare light and healthy breakfasts.
Goal
Goal
Design a delivery app for Honeycomb Bakes that allows pre-scheduled orders.
My Role
My Role
UX designer designing an app for Honeycomb Bakes from conception to delivery.
User Research
User Research
I interviewed, researched and empathized with a group of people who did not have time to prepare healthy and light breakfasts due to their busy schedules, consisting of mainly working adults and senior citizens.
Pain points :
Ordering every day from an app was time-consuming and obstructed everyday tasks.
A simple and easy-to-use app was required to make the app accessible and inclusive.
Text-heavy menus are often time-consuming to read and hence required less text heavy.
User Personas
User Personas
Based on the information derived from the user research, I created a persona whose demographics, motivations, goals and frustrations represent the user's needs.
User Journey Map
User Journey Map
Mapping Mr Raj’s user journey revealed the requirement to have the Honeycomb Bakes app.
User Flow
User Flow
I created a very basic user flow diagram to give me an idea of how the user might navigate through the app.
Wireframes
Wireframes
I created the digital wireframes based on the user research.
Low-fidelity prototype
Low-fidelity prototype
I created a low-fidelity prototype to demonstrate the basic user flow.
Link: Low-fidelity prototype
Mockups
Mockups
I created mockups after finalising the low-fidelity prototype.
High-fidelity prototype
High-fidelity prototype
I proceeded to create a high-fidelity prototype.
Link: High-fidelity prototype
Conclusion
Conclusion
Detailed case study :
I made a detailed presentation for this project as a part of a Google UX course assignment by Coursera.
This first project I worked on as a part of the UX course conducted by Google via Coursera has provided me with immense happiness. It's been a journey to have learned new many new concepts. Thank you for your patience and for reading my first UX case study.
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