In conducting research, the observations from users stated that people wanted to be a part of the impact but were unable to do so for various reasons. They wanted to help in any way which brought change to the environment.

By sponsoring trees, they feel like they are involved in the process without the commitment of physically taking care of the tree/trees. They also can track their tree/trees and get updates. 

Based on the information derived from the user research, I created a persona whose demographics, motivations, goals and frustrations represent the user's needs.

I created the digital wireframes based on the user research.

I created a low-fidelity prototype to demonstrate the basic user flow.

Links:

• App : App low-fidelity prototype

• Website : Website low-fidelity prototype

I created mockups after finalizing the low-fidelity prototype.

I proceeded to create a high-fidelity prototype.

Link: 

• App : App high-fidelity prototype

• Website : Website high-fidelity prototype

I designed three size variations which include designs for mobile, tablet and desktop versions. Optimized version creation took place considering user requirements and the display size for each device.