INTRODUCTION
INTRODUCTION
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Google Play, formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google.
Google Play, formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google.
Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, games and TV. As of June 2020 there are 3,040,000 applications
Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, games and TV. As of June 2020 there are 3,040,000 applications
ANALYSIS AND VISUALIZATION
ANALYSIS AND VISUALIZATION
Application Category vs Average Ratings
Application Category vs Average Ratings
Applications are categorized and average ratings are calculated in accordance with the category
One of the first things we notice on the app is the different variety of applications that are available for download. They are broadly classified into a number of different categories like arcade, action, puzzle, travel and local to name a few.
One of the first things we notice on the app is the different variety of applications that are available for download. They are broadly classified into a number of different categories like arcade, action, puzzle, travel and local to name a few.
In an attempt to learn more about which category of apps is most famous among its users, which is determined based on the ratings the apps receive, the first analysis was made. While we notice that the average ratings received by apps in each category are in the same range, applications based on Books and Reference have the highest average ratings(4.75) while those of lifestyle have the lowest average ratings(3.6). The recent success of e-books and audiobooks could be the reason for the highest ratings.
In an attempt to learn more about which category of apps is most famous among its users, which is determined based on the ratings the apps receive, the first analysis was made. While we notice that the average ratings received by apps in each category are in the same range, applications based on Books and Reference have the highest average ratings(4.75) while those of lifestyle have the lowest average ratings(3.6). The recent success of e-books and audiobooks could be the reason for the highest ratings.
Top 10 apps based on editor's choice and maximum installations
Top 10 apps based on editor's choice and maximum installations
The first chart has top 10 apps based on maximum number of installations and the second chart has top 10 apps based on editor's choice in accordance with category.
Hover on the chart to find out the maximum installs and select the category from the drop down menu
Each app developer strives to produce the best product they can in order to have their applications downloaded by as many people as possible. While there are certain misses, the second analysis focuses on those that reached the highest number of installs.
Each app developer strives to produce the best product they can in order to have their applications downloaded by as many people as possible. While there are certain misses, the second analysis focuses on those that reached the highest number of installs.
Well temple run 2 and clash of clans seems to be the most favorite of the crowd and editor's choice
Well temple run 2 and clash of clans seems to be the most favorite of the crowd and editor's choice
Each app on the Playstore receives ratings from users on a scale of 0-5. Based on the performance of the app with users and the number of installations the app has achieved, the Playstore releases a list of apps it considers to the best performer and tags these apps as "Editor's Choice" apps. This is the Playstore's way of recognizing apps that that are useful, important and a "must have", and hence need to be on everyone's device. This boosts the popularity of the app, leading to more install and hopefully more reviews. Every app out there is doing the best it can to get on to the Editor's Choice list. Here we see the Top 10 apps from each category that made the Editor's choice list based on the maximum number of installs. There are only 107 editor's choice apps
Each app on the Playstore receives ratings from users on a scale of 0-5. Based on the performance of the app with users and the number of installations the app has achieved, the Playstore releases a list of apps it considers to the best performer and tags these apps as "Editor's Choice" apps. This is the Playstore's way of recognizing apps that that are useful, important and a "must have", and hence need to be on everyone's device. This boosts the popularity of the app, leading to more install and hopefully more reviews. Every app out there is doing the best it can to get on to the Editor's Choice list. Here we see the Top 10 apps from each category that made the Editor's choice list based on the maximum number of installs. There are only 107 editor's choice apps
Total number of apps installed based on category
Total number of apps installed based on category
Now interested in what categories the most installed apps belong to, we come to the third analysis. Even though the phone in itself seems to be the pinnacle of being able to communicate with each other, with the advent of apps to make communication easier and better, it comes as no surprise that apps belonging to the tools & communication category have the highest number of installs,education and fitness comes in the middle. Ironically apps that are designed to keep you off your phone and focused on tasks comes a close second!
Now interested in what categories the most installed apps belong to, we come to the third analysis. Even though the phone in itself seems to be the pinnacle of being able to communicate with each other, with the advent of apps to make communication easier and better, it comes as no surprise that apps belonging to the tools & communication category have the highest number of installs,education and fitness comes in the middle. Ironically apps that are designed to keep you off your phone and focused on tasks comes a close second!
Rating of applicatings based on age group
Rating of applicatings based on age group
The below chart has 4 categories of age group, Everyone includes from kids to older age group, 10+ age group, teens and 17+ age group.
As we grow older, our interest and priorities vary accordingly. So does our interest towards the kinds of applications we need and have on our phones. 10 year old me would have been satisfied with a bunch of games on a phone, while the much older me now prefers apps that help me communicate with friends and family all over the world, apps designed to keep my life organized, and so much more. The analysis below shows what category of apps different audience groups prefer based on their age group.
As we grow older, our interest and priorities vary accordingly. So does our interest towards the kinds of applications we need and have on our phones. 10 year old me would have been satisfied with a bunch of games on a phone, while the much older me now prefers apps that help me communicate with friends and family all over the world, apps designed to keep my life organized, and so much more. The analysis below shows what category of apps different audience groups prefer based on their age group.
In the age group, "everyone", action category is the predominant choice, this includes action games like PUBG, temple run. Everyone 10+ have chosen strategy as 1st choice which includes apps like clash of clans, mafia city. Mature 17+ haven chosen Lifestyle as the primary choice(as the age suggests) which includes apps like pinterest, amazon alexa. The teens have chosen the obvious category ie shopping, music & audio.
In the age group, "everyone", action category is the predominant choice, this includes action games like PUBG, temple run. Everyone 10+ have chosen strategy as 1st choice which includes apps like clash of clans, mafia city. Mature 17+ haven chosen Lifestyle as the primary choice(as the age suggests) which includes apps like pinterest, amazon alexa. The teens have chosen the obvious category ie shopping, music & audio.
Top paid and free apps based on maximum downloads
Top paid and free apps based on maximum downloads
Selection of the top free and paid apps can be made by using the filter in the below chart. The number in the bars indicate the ratings of the app and number at the end of bars indicate maximum downloads
The best part about apps on the Playstore is that you don’t always have to pay to download applications onto your phone. The next analysis shows free and paid apps based on the number of times they’ve been installed. It is interesting to note that the most downloaded paid apps are almost all games while most of those that are free are apps that have become an integral part of keeping life organized and connected.
The best part about apps on the Playstore is that you don’t always have to pay to download applications onto your phone. The next analysis shows free and paid apps based on the number of times they’ve been installed. It is interesting to note that the most downloaded paid apps are almost all games while most of those that are free are apps that have become an integral part of keeping life organized and connected.
Applications with highest revenue
Applications with highest revenue
In the below chart, the sizing of the circles is based the revenue gained, bigger the circle, bigger the revenue. The amount indicated inside the circle is cost of the app. Please hover on the circle to see the total revenue of each app
The goal of all apps on the Playstore is to make the parent company revenue and profits. For this analysis, we are considering paid apps to determine which apps have made the most revenue. We can see that Minecraft has the highest revenue earned of the list. The important takeaway from this analysis is that if an app is well made and hence is liked enough, it has the capability of making good revenue even if moderately priced.
The goal of all apps on the Playstore is to make the parent company revenue and profits. For this analysis, we are considering paid apps to determine which apps have made the most revenue. We can see that Minecraft has the highest revenue earned of the list. The important takeaway from this analysis is that if an app is well made and hence is liked enough, it has the capability of making good revenue even if moderately priced.
Number of applications released per year based on the category
Number of applications released per year based on the category
There is a never ending competition to release in app store, below we can see the number of apps that was released each year based on different categories with remote learning being integral part of life at this time, investment in the educational apps is a must which we see is happening
There is a never ending competition to release in app store, below we can see the number of apps that was released each year based on different categories with remote learning being integral part of life at this time, investment in the educational apps is a must which we see is happening
REFERENCE
REFERENCE
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