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After the grace period, if a developer violates any of our Google Play policies, their app is removed or suspended from the Google Play store. The developer is notified by email about the specific reasons for this action, provided with instructions on how to republish their app, and provided with instructions on how to appeal the action taken against their app.


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Ensuring a positive experience when navigating Google Play means making it easy to find the apps our users know and love as well as new and undiscovered titles. The Google Play store gives users a variety of ways to discover the right apps, like browsing our most popular apps, searching for a specific title, or viewing recommendations.

The data helps developers understand the lifecycle of their app: from how it is discovered in the Google Play store, to how users engage with it, and what users are willing to pay for it. Developers also have access to ratings and reviews to understand user feedback and respond to concerns.

Google Play, also known as the Google Play Store or Play Store  and formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play has also served as a digital media store, offering games, music, books, movies, and television programs.[4] Content that has been purchased on Google Play Movies & TV and Google Play Books can be accessed on a web browser and through the Android and iOS apps.

Applications are available through Google Play either for free or at a cost. They can be downloaded directly on an Android device through the proprietary Google Play Store mobile app or by deploying the application to a device from the Google Play website. Applications utilizing the hardware capabilities of a device can be targeted at users of devices with specific hardware components, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling). The Google Play Store had over 82 billion app downloads in 2016 and over 3.5 million apps published in 2017,[5] while after a purge of apps, it is back to over 3 million.[6] It has been the subject of multiple issues concerning security, in which malicious software has been approved and uploaded to the store and downloaded by users, with varying degrees of severity.

Google Play was launched on March 6, 2012, bringing together Android Market, Google Music, Google Movies, and the Google eBookstore under one brand, marking a shift in Google's digital distribution strategy. Following their rebranding, Google has expanded the geographical support for each of the services. Since 2018, Google has gradually sunsetted the Play brand: Play Newsstand was rebranded as Google News in 2018; Play Music was discontinued in favor of YouTube Music in 2020; and Play Movies & TV was rebranded as Google TV in 2021.

At the Google I/O 2013 Developer Conference, Google announced the introduction of Google Play Games.[13] Google Play Games is an online gaming service for Android that features real-time multiplayer gaming capabilities, cloud saves, social and public leaderboards, and achievements. Its standalone mobile app was launched on July 24, 2013.[14]

Android Market was announced by Google on August 28, 2008,[29][30] and was made available to users on October 22.[31][32] In December 2010, content filtering was added to Android Market, each app's details page started showing a promotional graphic at the top, and the maximum size of an app was raised from 25 megabytes to 50 megabytes.[33][34][35] The Google eBookstore was launched on December 6, 2010, debuting with three million ebooks, making it "the largest ebooks collection in the world".[36] In November 2011, Google announced Google Music, a section of the Google Play Store offering music purchases.[37][38] In March 2012, Google increased the maximum allowed size of an app by allowing developers to attach two expansion files to an app's basic download; each expansion file with a maximum size of 2 gigabytes, giving app developers a total of 4 gigabytes.[39][40] Also in March 2012, Android Market was re-branded as Google Play.[41][42][43]

In May 2021, Google Play announced plans to implement a new section with privacy information for all applications in its storefront. The project is similar to App Store's privacy labels and is expected to be released in full in the first half of 2022. The feature will show users what kind of information each app collects, whether the data it stores is encrypted and whether users can opt out of being tracked by the application.[46]

In June 2018, Google announced plans to shut down Play Music by 2020 and offered users to migrate to YouTube Music, migration to Google Podcasts was announced in May 2020.[50][51] In October 2020, the music store for Google Play Music was shutdown.[52] Google Play Music was shut down in December 2020 and was replaced by YouTube Music and Google Podcasts.[4]

Google Play enables users to know the popularity of apps, by displaying the number of times the app has been downloaded. The download count is a color-coded badge, with special color designations for surpassing certain app download milestones, including grey for 100, 500, 1,000 and 5,000 downloads, blue for 10,000 and 50,000 downloads, green for 100,000 and 500,000 downloads, and red/orange for 1 million, 5 million, 10 million and 1 billion downloads.[65][66]

Users can submit reviews and ratings for apps and digital content distributed through Google Play, which are displayed publicly. Ratings are based on a 5-point scale. App developers can respond to reviews[67] using the Google Play Console.[68]

Google states in its Developer Policy Center that "Google Play supports a variety of monetization strategies to benefit developers and users, including paid distribution, in-app products, subscriptions, and ad-based models", and requires developers to comply with the policies in order to "ensure the best user experience". It requires that developers charging for apps and downloads through Google Play must use Google Play's payment system. In-app purchases unlocking additional app functionality must also use the Google Play payment system, except in cases where the purchase "is solely for physical products" or "is for digital content that may be consumed outside of the app itself (e.g. songs that can be played on other music players)."[90] Support for paid applications was introduced on February 13, 2009, for developers in the United States and the United Kingdom,[91] with support expanded to an additional 29 countries on September 30, 2010.[92] The in-app billing system was originally introduced in March 2011.[93] All developers on Google Play are required to feature a physical address on the app's page in Google Play, a requirement established in September 2014.[94]

Google Play Store, shortened to Play Store on the Home screen and App screen, is Google's official pre-installed app store on Android-certified devices. It provides access to content on Google Play, including apps, books, magazines, music, movies, and television programs.[113] Devices do not ship with the Google Play Store in China, with manufacturers offering their own alternative.[114]

There is no requirement that Android applications be acquired using the Google Play Store. Users may download Android applications from a developer's website or through a third-party app store alternative.[117] Google Play Store applications are self-contained Android Package files (APK), similar to .exe files to install programs on Microsoft Windows computers.[118] On Android devices, an "Unknown sources" feature in Settings allows users to bypass the Google Play Store and install APKs from other sources.[119] Depending on developer preferences, some apps can be installed to a phone's external storage card.[120]

In 2012, Google began decoupling certain aspects of its Android operating system (particularly its core applications) so they could be updated through the Google Play store independently of the OS. One of those components, Google Play Services, is a closed-source system-level process providing APIs for Google services, installed automatically on nearly all devices running Android 2.2 "Froyo" and higher. With these changes, Google can add new system functionality through Play Services and update apps without having to distribute an upgrade to the operating system itself.[125] As a result, Android 4.2 and 4.3 "Jelly Bean" contained relatively fewer user-facing changes, focusing more on minor changes and platform improvements.[126]

In October 2016, Google announced a new detection and filtering system designed to provide "additional enhancements to protect the integrity of the store". The new system is aimed to detect and filter cases where developers have been attempting to "manipulate the placement of their apps through illegitimate means like fraudulent installs, fake reviews, and incentivized ratings".[160][161][162]

In April 2019, Google announced changes to the store's app review process, stating that it would take several days to review app submissions from new and less-established developers.[163] The company later clarified that, in exceptional cases, certain apps may be subject to an expanded review process, delaying the publication by seven days or longer.[164][165]

Some mobile carriers can block users from installing certain apps. In March 2009, reports surfaced that several tethering apps were banned from the store.[168] However, the apps were later restored, with a new ban preventing only T-Mobile subscribers from downloading the apps. Google released a statement:[169] e24fc04721

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